Do you really think he designed everything? and not his team or other designers at Apple? 🤣 I wonder why he took 4 people from Apple to join LoveFrom... as always in any company, the Head Of... takes the credit in meetings etc while the ones below do the actual work.
Once again - Ive had nothing to do with determining things like that.
Absolutely he did. He was the driving force behind thin, light, and no ports. Because his ideal device is a single seamless slab of glass. That's why we lost touch ID in favor of much less useful face ID and so many other bad decisions because he swing the pendulum to the 'design' extreme from a 'design and functional' middle.
What seems ridiculous to me is the pace of change of other companies. If you really think your design is good, you shouldn’t be changing it every 2 or 3 years. The difference is that other companies, instead of focusing, just launch 100 phones every year, completely different than their predecessors, and wait to see what sticks.
Adding legacy ports is not an improvement but rather a step backwards… I for one don’t want any of those anymore
The iPhone 7 antenna bands changed, the 8 got a glass back, and the 11 pro introduced frosted glass and the camera module. They seem like bigger changes than the 13 reduced notch.
No he really wasn’t. The specs of the product were determined first and then he designed a product to support those features. He had no power to tell the engineering team “we aren’t going to have these ports” or “we are going to cut battery life in half.”
His narration for the 5c was hilarious, touting the high grade plastic used for the phone.
To me, that was always such an odd line to use for marketing. Doesn't the term 'unapologetically' insinuate they're expectation that people will look at it with disappointment? I am not in marketing, so I have no clue - but that's something that always seemed like an odd choice to me.
This is how evolution works and what got us here in the first place. The fish model was quite a good design already.
The concept and overall design and materials, and being responsible for that and the finished design, yes, absolutely. The trial and error process once his concept was a go, maybe yes, maybe no.
