Why?
Forget about the
watch for a moment, and whether Apple Watch will (or should) encroach on the prices of, say, an Omega with either quartz or mechanical movement. Just think about the
link bracelet...
Explain why Apple's stainless steel link bracelet should be 5, 10, or even 20 times less expensive than one for an Omega (or similar established watch brand).
Is Apple's bracelet lower quality? Explain how. It is uglier? Less functional?
Is the problem that Apple is an "upstart" in watch bracelets, and shouldn't dare to challenge Omega? Do you think Apple lacks the brand image, marketing prowess, or advertising budget to enter the same market?
You think Apple's bracelet would be horribly overpriced at $999 or $1999. So please explain why Omega's offerings aren't even more horribly overpriced at these levels and higher.
Why would you expect Apple to sell a whole bracelet for about the price Omega asks for a single
spare link?
If I understand your point, Omega's link bracelets should be priced at only $100 or $200 as well. Regardless of how superior the Omega
watch might be relative to the Apple
watch, both bracelets appear to be mass-produced with similar quality levels. But Omega, and other companies, have successful product lines in multi-thousand-dollar link bracelets.
So explain why Gruber "needs his head examined" for thinking Apple could do pretty much what other companies are doing.
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How about "what the market will bear"?
For example:
http://www.authenticwatches.com/breitling-steel-bracelets-24-20.html
http://www.authenticwatches.com/taghe60se.html
Etc.