Erm, no! It's ONE device with the problem and Apple devices have blown up on planes before, has that ruined their reputation too?
http://www.ibtimes.com/iphone-4-catches-fire-combusts-midflight-australian-airline-375770
https://9to5mac.com/2016/03/21/iphone-6-fire-flight-hawaii/
http://www.ibtimes.co.uk/apple-iphone-catches-fire-explosion-cctv-video-359703
Apple have even managed to burn houses down:
http://news.softpedia.com/news/Dang...ns-Down-House-Insurer-Sues-Apple-169890.shtml
And if you leave an iPhone charging on a bed it will also catch fire, like this case where the person died as a result:
http://www.independent.co.uk/news/u...g-his-iphone-charging-overnight-a6853601.html
I found all those cases in 2 mins of googling so please stop with the overblown hyperbole eh? Because by your logic Apple should have gone bust years ago...
There is a difference between these "one off" events and this one. No previous iPhones were under recall for the same problem. This could be nothing, but the perception is already skewed toward it not being an isolated event.