Yep, looks like an iPhone to me.
Seeing the iPhone 5 as it comes from Apple, really highlights their desire to squeeze every penny from the buyer. That box should contain a Lightning to 30 pin Dock adapter. It would have cost Apple a mere dollar or two to include it, and without it, they've shipped us a crippled phone.
A phone that _cannot do_ everything my previous iPhones could do. That's a sham. No video out, means I cannot use it the way I regularly use my current iPhone. Several times per week I connect it via HDMI to the 65" widescreen I have in my home theater.
Nor can it connect to the portable projector, like I do at work, and other businesses.
First they transition us from MobileMe to iCloud leaving out features we've had all along, and now this. Delivering less, and less, is not what premier companies do. Had Apple decided to include an adapter in the box, it would have provided us with the "premium" experience that most of us expect. It would have made the purchase complete.
The way it is, it's just cheap, cheap, cheap. Oh well, perhaps they're strapped for cash...