First Official Verizon iPhone 4 Commercial Aired

[nsayer]

it began 5 years ago with the original iPhone. the only thing beginning for the verizon iPhone is "life in the slow lane"

It may be life in the slow lane, but alternative road is so full of potholes that you wind up going almost as slow most of the time.

Both wireless carriers currently represent a Morton's Fork. Verizon's network is slow, but works. AT&T's network is fast, but is as reliable as an Alfa Romeo with sand in the crankcase.

 

[JohnnyQuest]

in the latest Diggnation podcast they check each others service signal in a studio with no windows in San Francisco (known for bad signals on AT&T) and AT&T had no service while Verizon had 4/5 bars.

youre right about being clear in other places, but i dont think people will get widespread call dropages with Verizon like AT&T in a location like that. where AT&T has clear coverage im sure Verizon would as well.

True. But I can say that in my parents house, when I used Verizon, it was impossible to make a call. It's much easier with AT&T. So it really differs based on the location.

 

[BJMRamage]

Oh, and for those who are saying they are aiming this at their current customers, not really. The point of an ad is to garner *new* business.

Not all ads are for getting new customers/business.
Feature-rich ads are for gaining customers, teaser ads are for getting one excited-anticipation. then there are name ads just to get the name in your head.

Coke doesn't need to get new customers and still has ads, they are solely there to drive the brand into your mind. so when you are at the grocery store to think, cold, refreshing, and polar bears love it...i will too.

 

[InsanelyApple]

That's too bad for you Verizon customers...it's a great feature to have. A MUST for business calls (email and talk at the same time) and for anyone who needs an answer (movie times, directions, store prices, too many to name here) while talking.

Think about it. What if your local telephone company said "You can't connect your computer to the internet when you talk on your home phone". This is exactly what Verizon does today. It's a huge constraint.

Once again, Orly? My mother is a Director of a therapy company that spans across parts of five different states. She, too, has Verizon. And not once did she ever need to get on the internet during a phone call.

 

[MarximusMG]

I can't disagree with you more. This add says thanks to our customers (and those others) that have waited for this phone on our network.

I really can't see how you would miss that.

I think this speaks to the whole Verizon play here. Verizon has superior customer service to ATT and they apparently care about their customers. Verizon extended the phone first to their existing customers.

I thought the very same thing. Being one of those customers, I am very thankful that Verizon is giving us the opportunity to pre-order, thereby assuring us that we will have an iPhone on day one.

 

[InsanelyApple]

Eh, sort of like Power Windows in a car....once you have it, it would be very difficult to live with out it.

For the third time, Orly? I hade a 98 Ford Taurus with power windows. Now, I have a 06 Aveo and it has regular windows. It's not a big deal. In fact, I like the manual windows more, because I don't have to take the car to a mechanic whenever the motor would die. (The Taurus has to be taken in about 5 times before I got the new car to get the windows fixed.)

 

[smeagol]

i guess ill be the one to say it - that was retarded.

I am an apple fan. Not an ATT nor Verizon fan. In my opinion they are all sub par in the US.

But this commercial just doesnt really say anything. I have an iphone on ATT and this commercial did not make me think twice about my network. My mom on wants a smartphone but this commercial doesnt make it seem like she should get an iphone either.

Its a nothing ad.

You're missing the subtle cues of this ad. It's not meant to boast the benefits of Verizon's network over others, those will come later. This is a teaser for Verizon's existing customers very similar in tone to Apple's first iPhone teaser back in 2007 which you could view here - http://www.youtube.com/watch?v=8nyYloJyq9M

 

[MACAPALOOZA]

This commercial is so LAME! There is really nothing exciting in that video at all. Even the t-mobile commercials were more exciting than that, and they aren't even funny even though they try to be. The people who designed this commercial probably could have thought of a different way to represent that the iPhone 4 was coming to Verizon

 

[MarximusMG]

Huh? It's anything but to the point. I actually saw this ad on TV last night. Not reading MRs last night, at the time I didn't even know what the commercial was for. In fact, after watching the first half of the 30-second commercial, all I saw was clicking clocks. So, I changed the channel. Only now do I know it was for the Verizon iPhone.

I hate commercials that don't even tell what they are advertising until the very end.

I feel the exact opposite. I think that the best commercials are those that pique an individual's interest by not giving it all away at the beginning. If it had just started out in the first shot with "Verizon iPhone 4!" it wouldn't have been as effective. This commercial is being used to increase the already enormous amount of anticipation for February 10.

 

[smeagol]

Huh? It's anything but to the point. I actually saw this ad on TV last night. Not reading MRs last night, at the time I didn't even know what the commercial was for. In fact, after watching the first half of the 30-second commercial, all I saw was clicking clocks. So, I changed the channel. Only now do I know it was for the Verizon iPhone.

I hate commercials that don't even tell what they are advertising until the very end.

There's a name for that, it's called a "teaser".

 

[panamajack]

Smart ad deftly "Thanking" both the customer bases of Apple & Verizon at the same time for being so patient.

They're clearly trying to retain Verizon Apple lovers, and probably rope some previous Verizon customers back into the family (possibly with new iPhone family plans or something). It's now a mobile war that has Apple supplying both sides with the guns.

 

[smeagol]

This commercial is so LAME! There is really nothing exciting in that video at all. Even the t-mobile commercials were more exciting than that, and they aren't even funny even though they try to be. The people who designed this commercial probably could have thought of a different way to represent that the iPhone 4 was coming to Verizon

You know those really short, vague movie trailers that don't really reveal anything but the name of the movie at the end just before the feature starts at the cinema? They're called teasers, which is what this is. If you think for one second that Big Red will not advertise the hell out of the iPhone you're sadly mistaken. Begun the iPhone Wars have

 

[anonymous guy]

It could be better. It could be worse, like -

"Now covering 97% of the nation with the fastest 3G Network"*

*3G not available in all areas

 

[applefan69]

the better network will speak for itself.

unfortantely thats not true, there is WAY to many ignorant people. Let alone all the miscommunications and confusion most people have on the technicalities to these things. Simply put advertising has been proven to work, effectively.

I agree though, in a perfect world the company with a truly superior "system" should be more successful.

 

[lazyrighteye]

dude the iphone 5 wont be that revolutionary as you may think it will have only a few upgrades so no reason to act like that

Whoa...
First, "act like" what?

Second, I never made a single comment about any device upgrades, let alone anything approaching revolutionary. You made that up.

Third, I'm going to go out on a limb here and guess Apple does not employee you on their iPhone dev team. For the record, I don't work for Apple. So neither of us knows anything about a device upgrade. But I do know two things: 1) the nature of upgrades is that some aspect(s) of the upgrade is an improvement over a previous model and 2) knowing #1 to be fact, it would seem odd to wait 4 years for iPhone on VZW, to then pounce on one knowing an upgrade is 4 months away. But to each their own. And who knows, maybe VZW will offer some easy (read: very inexpensive) upgrade to iPhone 5 when it arrives? Doubtful, but plausible.

Fourth, lighten up.

 

[kcmac]

Once again, Orly? My mother is a Director of a therapy company that spans across parts of five different states. She, too, has Verizon. And not once did she ever need to get on the internet during a phone call.

It's a little different when you are ABLE to do it....

But if you don't know what you are missing you probably don't need it

 

[BTW]

It would have been a better commercial if that played Journey's "Don't Stop Believing" song. Oh well, guess that would have cost them a bit more.

I'm more interested now than ever what the iPhone 5 will be like. It has to support LTE and the legacy 3G networks of Verizon and AT&T. Anything less would be a major disappointment.

 

[Doctor Q]

The ad should have showed somebody with an AT&T iPhone watching a countdown timer.

 

[EOTW]

Geez...

It's a phone, for Christ's sake.

 

[NoExpectations]

For the third time, Orly? I hade a 98 Ford Taurus with power windows. Now, I have a 06 Aveo and it has regular windows. It's not a big deal. In fact, I like the manual windows more, because I don't have to take the car to a mechanic whenever the motor would die. (The Taurus has to be taken in about 5 times before I got the new car to get the windows fixed.)

So, why stop there? Why not get a horse drawn carriage?

Honestly, you are telling us that given the choice, you do not want concurrent voice/data. I have some swamp land in Arizona...willing to buy it?

 

[NoExpectations]

Once again, Orly? My mother is a Director of a therapy company that spans across parts of five different states. She, too, has Verizon. And not once did she ever need to get on the internet during a phone call.

I stand corrected. InsanelyApple's Mom does not want this feature. We should all do away with it!

For my business, I use Cisco's Webex App. I join a conference call with my customers (voice) and at the same time, we share and view PPT Presentations (data) during the call. This is a very useful and popular App that simply WOULD NOT WORK ON VERIZON. I've slam dunked many customers this way.

Your Mom should switch over to AT&T....it might help her business.

 

[MarximusMG]

The ad should have showed somebody with an AT&T iPhone watching a countdown timer.

Only way that ad would have been better, IMO.

 

[2strokedude]

I'm in advertising. One word, lame.

 

[RalfTheDog]

I'm in advertising. One word, lame.

I am a Super Genius(TM) who has more consulting business in more fields than I can handle, even tho, I think I am a talking dog, bark at my clients and occasionally mark my territory all over their office when I get excited. How can I get away with this? I am just that good.

I think the ad is brilliant.

PS. Go sniff a cat!

 

[phobic99]

I never would've thought that I would see the day that people would become fanboys/fangirls of wireless phone providers.

Wow... just... wow.