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MarximusMG

macrumors 6502a
Original poster
Jan 21, 2009
699
4
Denver
Did anyone just see this? I had the TV on in the background, and when I saw the end of the commercial, I quickly hit rewind and watched it over again. Verizon and Apple have aired the first official Verizon iPhone 4 commercial.

It starts out with shots of various clocks ticking, as well as a few shots of tapping feet and fidgeting hands. The ticking continues throughout the entire commercial, until one shot shows a clock reaching 12:00. Then the voiceover: "To our millions of customers who never stopped believing this day would come: Thank you." This is followed by more ticking, and on each tick the screen shows: "iPhone 4, Verizon, It Begins, 2.10.11, Rule the Air."

I know, I know, it's sad, but this is one of those commercials that actually gave me goosebumps. I've been waiting for the iPhone on Verizon ever since the release in 2007. And this commercial, I felt, was very well done. Simple, to the point, and resonates well with the countless people (such as myself) who have been patiently waiting for this!

Here's the commercial:

Verizon iPhone 4: 'It Begins'
 
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Small White Car

macrumors G4
Aug 29, 2006
10,957
1,406
Washington DC
Great ad.

I really liked Verizon's iPad ad, too.

Also, notice how this ad is seemingly aimed at their current customers? An interesting approach that makes total sense. I suspect they really will sell mostly to current customers for the first few months. If someone really really wanted an iPhone before now and didn't love Verizon they probably already have one.
 
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Pink∆Floyd

macrumors 68020
Nov 21, 2009
2,039
0
Up There
meh, it was alright I guess.
I guess what we can all learn from this commercial is that if you believe hard enough, and speculate deep enough, then all your dreams will come true, iPhone wise that is
 

mccdeuce

macrumors newbie
Nov 8, 2009
6
0
i guess ill be the one to say it - that was retarded.

I am an apple fan. Not an ATT nor Verizon fan. In my opinion they are all sub par in the US.

But this commercial just doesnt really say anything. I have an iphone on ATT and this commercial did not make me think twice about my network. My mom on wants a smartphone but this commercial doesnt make it seem like she should get an iphone either.

Its a nothing ad.
 

TheyCallMeSaint

macrumors regular
Oct 17, 2010
172
0
i guess ill be the one to say it - that was retarded.

I am an apple fan. Not an ATT nor Verizon fan. In my opinion they are all sub par in the US.

But this commercial just doesnt really say anything. I have an iphone on ATT and this commercial did not make me think twice about my network. My mom on wants a smartphone but this commercial doesnt make it seem like she should get an iphone either.

Its a nothing ad.

It wasn't targeted at people from different networks. It was targeted towards Verizon customers who were waiting for an iPhone.
 

srvmr

macrumors newbie
Jan 16, 2010
3
0
I get the picture and the arguments from both sides. I do think they are aiming it at current customers but selfishly would love to see some sort of incentive to get people who are mid-contract to switch, even if it means signing for longer.

As for commercials, I still think nothing beats the Sprint one with the football player and doctor. Very clever and very competitive pricing. Not thrilled about the network but they're not emphasizing it.
 

MarlboroLite

macrumors 6502a
Oct 29, 2007
580
5
the 13 colonies
a bit dramatic in tone...but it's a nice ad. I like the fact that they are acknowledging their current customers who've waited for so long...

Verizon has made great ads in the past, the misfit toys ad was a fantastic ad a year ago....as was the "there's a mapp" campaign.
 

mccdeuce

macrumors newbie
Nov 8, 2009
6
0
It wasn't targeted at people from different networks. It was targeted towards Verizon customers who were waiting for an iPhone.

So tell me how you are rewarding me for waiting.

Tell me as a Verizon customer why I should go with Verizon despite the fact that I cant use the internet while on the phone. Tell me something.

Advertisements are a form of communication suppose to persuade an audience.

So this was intended for customers who were waiting for a VZW iPhone. So they didnt need any persuasion. So Verizon just spent a bunch of money on fluff.

It reminds me of when ATT was bashing Verizon in their commercials and Verizon bashing ATT. Stop wasting your money on this and just make YOUR network better - the better network will speak for itself.
 
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joeshmo2010

macrumors 6502a
Jun 25, 2009
564
101
Seattle, WA
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8F5153d Safari/6533.18.5)

Uh it was a stupid commercial.
 

yodaxl7

macrumors 6502a
Jan 25, 2010
768
0
I sure feel the buzz!! Wait, I already have iPhone 4. Darn!!! Come on, where is iPhone 5? Guess, I can settle for the iPad 2. Just can't wait for the announcement for the next iPad!!
 

Singin Hobo

macrumors regular
Jan 16, 2008
163
32
Texas
I guess from an ad standpoint it's very good... hit all the right buttons.

I guess the content just strikes me as sort of sad.
 

Small White Car

macrumors G4
Aug 29, 2006
10,957
1,406
Washington DC
That's odd that Verizon is able to advertise the iPhone, when AT&T never was.

Why would at&t have needed to advertise the iPhone before now?

So this was intended for customers who were waiting for a VZW iPhone. So they didnt need any persuasion. So Verizon just spent a bunch of money on fluff.

Are you unaware that iPhone users will pay Verizon much, much more than their dumbphone users will?

Are aware how many Verizon customers don't have Smartphones?

Answer A: They will
Answer B: A helluva lot
 

GFLPraxis

macrumors 604
Mar 17, 2004
7,123
428
Typical Verizon ads- an Apple ad would show the product in use. This is just flashy and hype.

Oh well, most people will grasp the significance.
 
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