Well, anyway. Success is not for everybody.
Success. . . For some, a quiet, peaceful and uncomplicated life is the mark of success.
I always raise an eyebrow at the very busy who celebrate that they have found 1 evening of time that they get to relax and not run errands, kids, visit, entertain etc.
I think people could benefit from slowing down a bit. Chase money just a bit less. Smell the roses.
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I just downloaded this app like 15 minutes ago after all of the hoopla. What happens now if you delete this app from your phone?
Sync it to a computer and you'll have it safely stored there. You'll be able to remove and add it back using iTunes.
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I guess I'll make Flappy Birdies to make that money.
Sorry, patented. You can't use flap, flappy, birds, bird or birdies ever again, in any app ever!
Maybe you could call it Candie Birds. . Oh wait, nevermind.

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Honestly, you're not missing anything. Though why anyone would turn down 50k/day is beyond me...
Someone who thinks peace and quiet > $$
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There has got to be more to the story. You just don't give this up for no reason than some stress of reporters calling and excess cash flow. He had to make no effort to maintain it (it was done and got popular and the social aspect were making his other apps get tried out). It didn't sound like some side project continually needing maintenance.
Another few weeks of the crazy popularity and we're talking early retirement.
Yes, he'll continue to make some money from the ads, but with his apps being number one you've got new people trying it, many of those ad views were going to be first time viewers (who give up after a few plays), now he's only getting views from old players.
If nothing else, he could have taken the future income and donated it.
Again, I don't know the whole story...
Gary
YOU don't give up money for no reason. For many others, money is very far from the goal of their life or the measure of their success.
Try to not get stuck in seeing the world through only your eyes. Different people, different values, different goals in life.