Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

[FaustsHausUK]

Honestly I think the idea is funny, seeing as Apple had John Hodgman return for the M1 announcement. Intel are desperate - they're losing a very lucrative customer at the same time AMD is slamming them on server performance - but marketing is marketing.

 

[ruka.snow]

Meanwhile anyone after performance on the Windows side would just skip Intel and go right to AMD.

 

[stewartlee84]

Huh.. I guess he only goes where the money is and has no actual pc preference.

 

[Dwalls90]

Wow, they're really grasping for straws... Intel really is that far behind, with no hope of catching up.

Remains to be seen how Intel's 11th gen competes with Ryzen 5000 series, but if they lose that battle (seems to be they will lose), they're bottom of the barrel between Apple, AMD and Intel. What a change from 12 months ago.

 

[n0va]

Ugh...that seems desperate on both Justin & Intel's part.

intel 100%, but justin's just going after that paycheck and i respect that

 

[PiratX]

You can see which one is the right one here. All companies except Apple, compare themselves with Apple.. I mean they advertise MacBooks or iPads into their paid ads.. and now Intel goes this way.. after so many years side by side with Apple.

 

[Bruninho]

“No one games on a Mac”

I do. Lots of games.

 

[ilikewhey]

i mean this isn't the first time spoke person switch side, anyone remember the verizon guy? can you hear me now?

 

[George Dawes]

Unintentionally hilarious

I almost feel sorry for intel , but not quite

 

[NewUsername]

Now we know why we only saw the PC guy at Apple's event in November last year!

 

[ersan191]

Ah yes, instead of making better products we will just mislead people about our own. Bold strategy.

 

[tharitm]

Dear Intel, how about allocating the money you spend on marketing to R&D so you can actually brag about it?

 

[EugW]

Things like this are why I have trust issues.

What is next the Verizon guy turned Sprint guy will do ads for AT&T?

 

[childlost]

The Mac vs PC campaign ended in 2009. Intel is 12 years behind even when it comes to ads.

 

[HeinoM]

Can anyone really say this advertisement is wrong?

Because it's not. It's 100% accurate. Regardless of the actor.

Anyone that's using Mac knows this is accurate.

You don't need 56 accessories to use a 2 in 1 laptop.

Fact.

Hate to admit it, but yeah

 

[neilw]

I mean, Justin is an actor. He's paid to do this stuff by whoever pays him. He wasn't doing the Apple ads out of a deeply-felt conviction that Apple deserved and needed his patronage.

It's obviously desperate from Intel yes.

Yes to both.

It's also worth remembering that in real life it was (and is) John Hodgman who is the committed Apple user, not Justin Long. It was always just a job for Justin, which is fine.

But yeah, plenty of desperation on display by Intel.

 

[Brian Y]

To everyone saying this is a desperation play and underhanded - this is EXACTLY what Apple did with the "I'm a Mac" commercials.

 

[pioneer9k]

lmao that is so short sighted it’s actually embarrassing.

 

[JCCL]

“No one games on a Mac”

I do. Lots of games

No one who is even a little serious about gaming does. That’s true.

 

[1258186]

Ah yes, instead of making better products we will just mislead people about our own. Bold strategy.

How are they being misleading? They are highlighting the benefit of a laptop/tablet hybrid over two separate products. That’s just straight forward marketing.
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[Zombicom]

Cmon guys! Can't blame Intel for doing recycling! But I agree Apple should have kept Long on payroll to maintain some kind of first refusal right for products in the same category.

While clever strategically for a short-term easy win, the strategy kind of confirms the lack of creativity and the conservatism of Intel's leadership, which led to its current slate of products and market position. Don't get me wrong, they do make a point (especially for the dongles). But they'll need to be much more creative then that in every aspect of their activities.

 

[rizzo41999]

Is Intel the new Samsung when it comes to ads?

 

[ColdShadow]

Intel? weren’t their shareholders recently demanding that they get out of CPU business?

 

[john123]

People of MacRumors: Terrible, desperate ad!

Remaining People of Earth age 35+: Heh, that’s pretty clever!

 

[1258186]

I don’t see the issue here. Many companies compare their products to their competitors in their advertising. Should Intel just roll over and die? C’mon they have a business to run and jobs to protect. I would do exactly the same in their position.
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