I thought someone might say this and while there's some truth to it, I don't think it's exactly the same. Maybe it's the same enough that it doesn't really matter, but to me the Apple ads (which in the UK featured David Mitchell and Robert Webb from Peep Show, not Justin and John) were about the lifestyle branding of the Mac rather than some desperate-sounding "we still make good tech! honest! please buy our processors!" plea.
I find all marketing that compares a product to a rival kind lame, but if you're going to do it, the Mac vs PC ads were the best example of how.