iBorg said:
No, but given the choice between "old" and "new," for the same price, buyers are going to pick C2D.
But if a company (Apple, Sony, etc.) has a C2D option available for sale, the two computers will not sell for the same price. The onus then shifts to the buyer to decide whether they want to pay more for the latest tech, or pay less for a last-gen machine.
Given that the majority of "switchers" will use their computers for fairly mundane tasks (email, surfing the web, listening to music and managing their media collections), last-gen will generally be good enough. That is precisely the reason why manufacturers and retailers alike prefer to work down inventory before new product launches.
Apple is still charging top dollar for "old" Core Duo processor units, while that same price gets you C2D from the competition.
It's no secret that Apple doesn't cut prices on computers unless they have released a new version themselves. Maddening though it may be for some, Apple's strategy is all about lowering the barriers to switching, while conditioning its current and future customers not to treat its products like commodities.
Most salesmen/women in places that sell both, e.g. CompUSA, prefer PCs and push customers toward those. I've seen it over and over again.
Those salespeople are probably pushing what they understand. I think Apple recognizes that it needs "sales advocates" on the floors of big box retailers, not just any salesperson. That's why Apple is
coaching Best Buy staff how to sell Macs.
maverick said:
This is the deal potential switchers see - they don't care much about OS X, as they have no experience with it.
I disagree. I don't think "switchers" buy Macs/OSX sight unseen.
I think they have friends, family members or colleagues who have Macs, that have given the Apples positive reviews. I think they've been to an Apple store or some other outlet where Macs are only display and given them a test run. They'll generally have an iPod and assume that the intuitive and simple interface will also be apparent in the computers. But I think most importantly, "switchers" may just have had enough with Windows and want something different.
The combination of Intel, Boot Camp / Parallels, and Microsoft Office lowers the risk of switching even more.