Galaxy S7's 'Best Smartphone Display' Makes Strong Case for Apple to Shift to OLED iPhones

coolfactor said:
I would tend to agree that this could be part of Apple's reasoning, as well, aside from cost. There must be a reason for the continued use of "traditional" displays over the newer OLED displays. Too costly to manufacture? Too closely to switch manufacturing processes or suppliers? Locked into a contract with an existing supplier? Or just better display overall, but not in every way?
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I imagine there are a few reasons. Cost being a great consideration. OLEDs are more expensive to produce. And Apple likes to keep their margins. No doubt, their power management and OS would need to be tweaked when they switch. And so on.
 
blackcrayon said:
I should hope the Galaxy S7 has an improved SoC, but no one is considering the A9 to be an example of "falling behind". It's still one of the best SoCs in its class. Let's see if the new Exynos or the Snapdragon 820 still throttle to hell once they heat up during long gaming sessions.
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Yeah no one can realistically argue Apple doesn't have the better SoC with the A9 vs even the new chips this year. That thing is amazing.

Looks like the Exynos is going to be the hot chip this year in some preliminary reviews. Will be interesting to see how the phones deal with it.
 
Apple never uses a technology until it is proven to be better. They wait for a technology to mature. Apple will use amoled on iPhone 7 seeing as they already use it for the Apple Watch.
 
Surf Donkey said:
Yeah no one can realistically argue Apple doesn't have the better SoC with the A9 vs even the new chips this year. That thing is amazing.

Looks like the Exynos is going to be the hot chip this year in some preliminary reviews. Will be interesting to see how the phones deal with it.
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The S7 has some sort of heat pipe cooling to disperse the heat.
 
Michael Goff said:
Would the current implementation of 3D Touch work on an OLED display?
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I doubt they're going to raise the iPhone resolution any time soon.
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OLED is thinner than LCD, so likely; with that being the only techincal difficulty. Obviously they'd have to rebuild it, which is given.

I think they'll increase the resolution relatively soon, if not on the 7 (doubtful) than on the 8. We're getting to the point of 4k screens on smartphones, and 2k is already starting to become the norm. This year 2K will become even more common, and therefore by the time the iPhone 8 is out, apple will be ~2 years behind. Which for them, is right on schedule.

Plus to be honest, the resolution on the iPhone is ****. It's not really bad, but it's in the mediocre section for sure. The display quality is great, but the resolution is poor.
 
AMOLED is just a better technology than IPS. While the IPhone has always had a great looking screen, especially with the PPI (retina) being so high, I have used the Nexus 6P and it is way better in terms of colors and blacks and definitely gets my pick for being beautiful.
 
The Galaxy will always have a better display than the iPhone, Samsung just has that much history with display technology.
 
nviz22 said:
Apple and Samsung have a lot to learn from each other. Apple has better software support and Samsung has better hardware.
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So true but I never had hardware issues with my 6S; just minor software demons that pop up here and there. Only replacing it because S7 Edge is really different and I'd rather use Samsung pay. My only regret will be slow software updates but I have a iPad Air 2 and Nexus 6 for that.
 
MacGod said:
AMOLED is just a better technology than IPS. While the IPhone has always had a great looking screen, especially with the PPI (retina) being so high, I have used the Nexus 6P and it is way better in terms of colors and blacks and definitely gets my pick for being beautiful.
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My note at 515ppi blows away my work iPhone which has 401ppi
 
Given the background on the vast majority of websites and emails is white, OLED ends up using more power. Sure, if you're watching movies where the background isn't just white, OLED could show real energy savings, but my guess is this is the one hurdle that needs to be overcome before Apple makes the switch. Just look at how the Apple Watch UX was designed, where you're looking at mostly dark backgrounds...
 
Atomic Walrus said:
Still pentile, which means your GPU is still "paying" to push a resolution that won't actually be seen (except on green sub pixels). And the reason they're still doing this, costs aside, is because OLED still experiences significant burn-in and this particular sub pixel arrangement (large red and blue sub pixels) reduces the effect to some degree. MicroLED is the real future here, but it's impossible to tell how long that's going to take.
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None of this changes the fact that it's a better display, at the present.
 
Gudi said:
For example pretending that only greed prevents Apple from adopting OLED right now. As if there is a factory ready on standby able to produce 75 million pressure-sensitiv displays per quarter. The iPhone can't drop 3D Touch only to adopt OLED.
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So what prevents Apple from upgrading that decade old 16gb base storage? Greed right? Why are we not so sure that Apple's late adoption to some of the new tech isn't to keep the higher-than-normal profit margins?
 
It's funny to read through this thread so far and see all the people being both proactively and reflexively defensive against Apple fanboys.

*sigh* I miss the days when you could downvote obvious trolls.

Back on topic, I'm glad Samsung continues to make their displays even better. It's not like last year's OLED displays were lacking, either.

And for the record, just because OLED displays *can* be saturated, doesn't mean they *have* to be saturated. I wouldn't worry too much if that's your concern with OLEDs.
 
FightTheFuture said:
I work in a post-production environment and have access to a bunch of OLED displays. They are definitely a better technology, but I don't see the point of switching from an iPhone to a Galaxy just for having "the best display."

I mean what are you going to do with it besides post messages on a forum that I have a better display then the other guy.
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Not only a Better display, but also a better camera, an SD card and not to mention water resistant. :p
 
Tubamajuba said:
And for the record, just because OLED displays *can* be saturated, doesn't mean they *have* to be saturated. I wouldn't worry too much if that's your concern with OLEDs.
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Bingo. Every LED TV in the stores is turned up to super saturation to pop and sell under florescent lights.

With the Nexus 6p, it came super saturated. It popped, but the colors were way off. Luckily there was a way to disable it to make it more natural looking.
 
FightTheFuture said:
I work in a post-production environment and have access to a bunch of OLED displays. They are definitely a better technology, but I don't see the point of switching from an iPhone to a Galaxy just for having "the best display."

I mean what are you going to do with it besides post messages on a forum that I have a better display then the other guy.
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Well the screen is one of the most relevant and important parts of the phone
 
trifid said:
So what prevents Apple from upgrading that decade old 16gb base storage? Greed right? Why are we not so sure that Apple's late adoption to some of the new tech isn't to keep the higher-than-normal profit margins?
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I would love for someone to confirm my suspicion that the screen and the 3d touch element are two different things that get married in production - so switching screen type would have little to no affect on 3d touch capabilities
 
Its taken them years but it seems they've finally got a good Amoled display. The thing is the S2 to the S5 were dreadful diabolical screens - its a bit like Android itself...it took 4-5 years to get anywhere near the design levels of iOS. In its infancy the icons looked like something from the Sega Megadrive.

I'm not too bothered if the iPhone screen never changes, works perfectly for my needs, its a mobile screen, I rarely look at it. But I do hope these mobile improvements make it over to large screens, OLED has a long way to come to get to decent standards from a promising start. It wont be Samsung doing it there though.
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lovewd said:
Well the screen is one of the most relevant and important parts of the phone
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Funny because I thought that was the phone...
 
dannys1 said:
Its taken them years but it seems they've finally got a good Amoled display. The thing is the S2 to the S5 were dreadful diabolical screens - its a bit like Android itself...it took 4-5 years to get anywhere near the design levels of iOS. In its infancy the icons looked like something from the Sega Megadrive.

I'm not too bothered if the iPhone screen never changes, works perfectly for my needs, its a mobile screen, I rarely look at it. But I do hope these mobile improvements make it over to large screens, OLED has a long way to come to get to decent standards from a promising start. It wont be Samsung doing it there though.
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What do you do with your phone that you rarely look at the screen?
 
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