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'Get a Mac' Ads: Yoga and Breakthrough
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Well, let me tell you something...
Around here, these ads don't even compete with the Macbook Air one... At least 10 non-mac people asked me if I saw the ad about the MBA and if I was aware of the product... For me, this ad is a good ad.
None of these peoples ever talked to me about the Mac vs. PC series... They probably saw it, maybe liked it but never thought about mentioned it.
They need a new ad campaign. This one's already bit the dust and is now efficiently eat the ground.
On that note I would totally do Judy Greer (the yoga chick).
On that note I would totally do Judy Greer (the yoga chick).
Yeah....they're beating a dead horse with these nowadays!
Think I'm the only one that wouldn't 'hit' the yoga bird....bit odd looking if you ask me!
Think I'm the only one that wouldn't 'hit' the yoga bird....bit odd looking if you ask me!
That's really harsh. We are only human beings and it's just plain rude to categorize people as a whole for the actions of a few. You have no idea how many Mac users are out there and you have only met a small community of them, not everyone is like that.
Now on a side note, you would probably act like the way you say Mac users act if you had Windows users throwing the market share crap in your face everyday as many Windows users so "smugly" do to a very small community of Mac users.
When a PC user throws the market share in a Mac users face it's the person trying to show superiority and don't tell me I'm wrong because it's true.
Macs have a small market share (thank goodness) so Apple needs to be aggressive on the ads.
Some retired folks I know had a virus on their PC just yesterday and they said they were tired of dealing with Windows and they wanted to throw away the computer. These are the people the Mac ads are targeted to, not the geeks on MR that see everything as bad and never look at the good.
I think breakthrough is really really funny
Yoga was less, but still a bit funny.
I feel you
Ah, the musings of charming newbies.
Both ads are new from Apple and have been designed to increase market share. Apple has increased market share over the past several years at a surprising rate. No one cares what I or anyone else "thinks" about the ads, only that the ads perform their job in creating market share.
'nuff said.
Hah! She was one of the valley girls in the MST3K- worthy camp classic Joysticks from '83! Looking for a pic of her in that movie came up empty, but there are lots of nudie pics of her about.
I do like these ads, but I agree that they are getting a bit long in the tooth. It's time for a new campaign, methinks...
Thank you. Finally a Mac user who realizes that these ads aren't for Mac users!
We don't need to be told to use a Mac....we already do.
-Kevin
Those are all really good points. And as a recent convert, I have to say that the ads did play some part in my decision to switch--or at least to give Apple a serious look. Now they are pure entertainment.
I saw one today that was like basketball bet. It was who is the all time leading scorer in the NBA and in the ad they went to the wikipedia page of Kareem Abdul Jabar.
Good point but we ARE seeing these ads and eventually we will influence other people trying a Mac. And hey, every so often we are going to need new macs as well. And truthfully the (consumer) Mac lineup is now simply hilarious. HD2600 graphics still? If Apple is to continue these ads (which are fine--really) they eventually are going to have to put their money where their mouth is. Mac OS X is purty, but on obsolete hardware it's just a thin layer of veneer.
If they eventually upgrade, say, the mini, I fear it will now use 2006-era graphics instead of 2005. That's just embarassing.
Kill the Yoga Ad
Or get the Mercury Woman to do them. I sure don't want to see a pasty white girl doing Yoga. Get a true Yogin if you want to do it.
Or get the Mercury Woman to do them. I sure don't want to see a pasty white girl doing Yoga. Get a true Yogin if you want to do it.
You must have not ever seen the latest from Dell's AIO or Gateway's ONE. The Dell XPS ONE only offers the HD2400 and Gateway's entry level for $1299 (which cost more than the iMac) comes with the X3100 shared GPU and their top model ships with the HD2600 which happens to be a 19" with the C2D 2.0Ghz.
The iMac is quite up to date on the GPU for this type of machine and you can't count the Mac Pro because it has a swappable GPU.
Just another vote in the 'sell Apple by selling Apple - not solely by bashing Vista' camp.
Love these ads when they have a clear selling point as to why the Mac experience is better. Cringe when they do nothing but bash Vista. Justin Long says hardly anything in Yoga.
Not nice and increasingly ineffective in my book.
Love these ads when they have a clear selling point as to why the Mac experience is better. Cringe when they do nothing but bash Vista. Justin Long says hardly anything in Yoga.
Not nice and increasingly ineffective in my book.
There has NEVER been an ad campaign that was successful with 100% of the viewers. So you don't like it. Big deal. You are not everybody.