Don't get me wrong, I like the iphone, but Some of these advertisements frustrates me. They claim its a "revolutionary" phone, but i don't think it really is that amazing
Revolutionary:
radically new or innovative; outside or beyond established procedure, principles, etc.: a revolutionary discovery.
Whats so revolutionary about the phone part of the phone?
For starters, revolutionary is not meant to be taken as a dictionary term so much as a marketing term. But I'm sure you know that

Second, for a device in this day in age, not every component has to be revolutionary, imho, to be a revolutionary device.
The thing people, while the iPhone is missing some things, and is ho-hum in some others, there are parts that are truely sophisticated. This would be a multi touch display, UI, software, and integration with computers/software, as well as ease of use. These are things not known to the cell phone industry, and in the few corners that they are, they are not combined.
Apple computers are amazing, above par, and in general break some rules and fall under revolutionary at times. However, it's not because of the HD they use, or the graphics card they sport. And if you are looking for the fastest graphics card or HD then you better buy a different computer, or be prepared to mod (use the term loosely in this metaphore) the one you buy.
Apple does UI well. They do Software well. They do devices that the average person can use, and use well.
Apple takes technology that us nerds use every day, and make it easy enough for our mothers to use. Period.
Apple doesn't change the technology field by giving nerds something only nerds can use. They do it by helping average people grasp technology.
But back on topic... I think a lot of people will buy this phone because it is an iPod with a ton of really cool features, like cell service. Not because it is a smart phone. I bet people will be looking and contemplating the iPhone that don't even know what a "smart phone" is.