Glitch Caused Apple to Underestimate Apple News Traffic

Discussion in ' News Discussion' started by MacRumors, Jan 11, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Publishers who have been offering their content on Apple News have been receiving incorrect usage statistics from Apple due to an internal glitch that caused the company to miscalculate the number of people using the service, Eddy Cue told The Wall Street Journal in a statement this evening.

    According to Cue, Apple has been underestimating the number of readers using the News app since it launched alongside iOS 9 in September. The problem went under the radar because Apple was busy working on improving other aspects of the service. Apple doesn't know how exactly many people are using the News app, but the company is working to fix the problem.
    In October, during Apple's fourth quarter earnings call, Apple CEO Tim Cook said Apple News had approximately 40 million users, but he did not specify whether that number represented people who use the Apple News app on a regular basis or if it was a number reflecting the number of people who accessed the app at one point or another. Cue echoed that number in his comments to The Wall Street Journal, but it is not clear if that is an accurate figure given Apple's current inability to calculate exact usage.

    Despite not knowing how many people are using Apple News at the current time, Cue says that Apple News usage has "scaled very fast," and that the company is happy with the Apple News product's progress thus far. After launching in the United States in September, Apple News expanded to the U.K. and Australia in October with the launch of iOS 9.1.

    As The Wall Street Journal points out, accurate readership numbers are important to publishers because the figures impact advertising. Publishers who share content on Apple News are able to keep 100 percent of proceeds from ads sold on their own, or 70 percent from ads sold through the Apple iAd service. According to Cue, iAd has been popular enough with publishers that Apple will be expanding the platform with a self-service ad-buying feature in the next two months.

    Apple has partnered more than a hundred publications for Apple News, including The New York Times, CNN, ESPN, The Atlantic, The Daily Mail, Slate, and more. MacRumors is also on Apple News and can be subscribed to by clicking this link on an iOS device.

    Article Link: Glitch Caused Apple to Underestimate Apple News Traffic
  2. Mazenat macrumors member

    Nov 21, 2010
    Saudi Arabia
  3. iOSFangirl6001 macrumors 6502


    Aug 11, 2015
    Not sure which I find more shocking:

    That people actually use the built in news APP


    That Apple may have undersold its advertising for awhile...

    Anyway really really hoping and can't wait till built in APPs become deletable and that news can be as I don't use it and it's a waste to me
  4. farewelwilliams macrumors 68000

    Jun 18, 2014
  5. Porco macrumors 68030


    Mar 28, 2005
    Who can say how many people will read about this story?!
  6. gleepskip macrumors regular


    Apr 29, 2005
  7. TC03 macrumors 65816

    Aug 17, 2008
    Wow you mean Apple has a new service or product that has bugs and glitches? Impossible!
  8. JonneyGee macrumors 6502


    Jun 8, 2011
    Nashville, TN
    I wonder how this affects iAds on News. If they undercounted readers, did they underpay ad revenues too?
  9. FightTheFuture macrumors 6502a


    Oct 19, 2003
    that town east of ann arbor
    Yes, Apple seems to be the only computer company that has ever released software with bugs.
  10. Max(IT) Suspended


    Dec 8, 2009
    News still not available in Italy (and in most of the european nations). Is it so difficult to implements ?
  11. sudo1996 Suspended


    Aug 21, 2015
    Berkeley, CA, USA
    Eek, it feels horrible when you're making an automated process that's keeping stuff in a database and realize that it's leaving some information out that you can never retrieve. I imagine an Apple engineer somewhere pulling out his hair.
  12. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    I love the news app for discovering news and I've been using it since the betas. Without the news app I was only getting news from here, 9to5Mac, and sometimes CNN.
  13. gleepskip macrumors regular


    Apr 29, 2005
    Have you tried Twitter, Reddit, Flipboard, Google News, Facebook, or The Onion?
  14. b1wils1 macrumors regular


    Dec 27, 2006
    I should use it more. when I was, I enjoyed the layout and the content. I forget it exists.....

    There...i put it in my launch bar. Let's see how long it stays there before I feel guilty that I never click on it.
  15. iTom17 macrumors 6502a


    Aug 2, 2013
    Eindhoven, the Netherlands
    The problem is that Apple News isn't available widely. I'd LOVE to use it, but unfortunately it cannot be used in the Netherlands. Unless you change the region to the U.S. or so, but that's a stupid workaround to be honest. I want to be able to use the app the normal way. Would be a proud user of it. Heck, I think people underestimate Apple News. I've been using it a few times and find it better than Flipboard for example. Mainly because of its interface. Flipboard is a little too flashy IMO.

    Really hope Apple will make their News app available in the Netherlands as soon as possible. But that seems unlikely to happen. :p
  16. Macneck macrumors regular


    Oct 17, 2012
    Sad truth...
  17. matthewhuk macrumors regular

    Aug 5, 2009
  18. Klae17 macrumors 65816


    Jul 15, 2011
    This is what Tim meant by doubling down on secrets! No one will know how many users there are. Not even Apple!
  19. Macneck macrumors regular


    Oct 17, 2012
    Apple is not just a "computer company"... or at least it used not to. Apple used to look for excellence from minute 0. That is what I personally admired from Apple, what brought me to Apple and what I miss.
  20. DaveTheRave macrumors 6502a

    May 22, 2003
    I think the look and feel is great but it's no replacement for RSS where you get every article, not just selections based on an algorithm. For that I use Reeder.
  21. Icaras macrumors 603


    Mar 18, 2008
    California, United States
    I know this isn't the point of the article, but I must chime in to agree with your post. I don't like how the News app (as well as the new Wallet app) are pretty disconnected from Jony's overall iOS design language. I really hope they change these in iOS 10.
  22. downpour macrumors 6502

    Oct 20, 2009
    I don't like the way the news app gets "stuck in the past". If you come back to it after a couple of days, it will still show you the stories you were reading back then. You then have to scroll, to gradually load all the articles in-between, until you finally get to the actual "news".

    I'd much prefer if the latest stories loaded first, and you scrolled down to see older stories.
  23. MH01 Suspended


    Feb 11, 2008
  24. coldsweat macrumors 6502


    Aug 18, 2009
    Grimsby, UK
    I've used it occasionally, and it pains me to say this but I find it's no where near as good as the news app on Win10
  25. MH01 Suspended


    Feb 11, 2008
    I thought it was in Europe as we had it for a while in the UK, that is kinda weak .

Share This Page