Honda and Toyota didn't seem to get it wrong. They released their first hybrid vehicles around a decade ago. And what's GM's current contribution to greener vehicles currently? 5 of their 8 hybrid vehicles are trucks or SUVs. How's that for squeezing one or two more eggs out of the golden goose. I don't blame them for cashing in on the truck/SUV fad but someone there had to be smart enough to ask the question, "Hey guys, what happens when trucks and SUVs aren't super popular anymore?"
Hey, while we're on the subject, who produced the EV1 back in the early 90's? Why was the program canceled?
Probably the same reason the Accord Hybrid was recently canceled - even in the current market. People
talk about what they want, but they don't
buy those same vehicles, when it comes time.
Re: GM and their current lineup of hybrid vehicles, when they began seriously looking at doing hybrid vehicles, they made the choice to focus their initial efforts on the vehicles that accounted for the greatest use of oil - trucks (and buses, if you want to get particular). While not nearly as popular, or trend setting as having a small car get better gas mileage, it was said that GM's hybrid bus program, despite only being active in just over 1000 buses, has saved more gasoline than all of the Priuses made to date.
Unfortunately, they
were wrong about timing. Based on the trends of gas prices and the general market, they planned on having several more years (2, at least) before conditions became what they are today. So today, we see the benefits of their earlier work - best in class mileage in trucks, and a greater focus on hybrid functionality in trucks.
What you also see though, is what's in line for the next few years - things that have been in the pipeline, but again, didn't happen early enough. They currently have 18 vehicles that get 30mpg or better on the highway. The Cruze (scheduled for 2010) is expected to get low to mid 40's on the highway, and around 30 in the city.
They saw it, but didn't see it coming fast enough.
Heck, the current Tahoe hybrid gets better gas mileage in the city than a 4 cylinder Camry - that's a
huge step from where we were 10 years ago. And it only happened because the industry knew there would be a shift to greater gas mileage. But again, no one knew it would come this fast. The companies that are thriving (or rather, not publicly dying) are the ones that have fat cash reserves to make it through. Just look at the numbers for October - Honda and Toyota both down 25%. Nissan down 33%. You don't hear a lot from these companies though, because they have cash to spare.
Chrysler got, what, 1.5 billion in 1979? 30 years later we are up to 50 billion (apparently 25 billion isn't enough after all).
Lethal
Point taken, but you can't compare the auto industry's daily operating budget to what it was in the 70's (that, and the 25 billion isn't for one manufacturer, and its for a very specific purpose). Part of GM's problem right now is that they need 11-14 billion dollars per month to cover the cyclic nature of billing vs. car sales (even if they were not operating in the red right now) - that's a might bit different than the 70's, and it requires (unfortunately) a different level of commitment to fix.
I still don't like the idea of the loans, just to let you know - but I do think the industry (and our economy) needs it right now.