Glad to see rampent fanboyism is just as bad in the Mac community as it is in Google land.
Why is being skeeved out by a company whose product is the end-user and customers are advertisers and creeps me out every time I see an adsense banner for something on a site I just visited that I know they harvested data on through either other adsense banners or Analytics buying a company that sells sensors for your home "rampant fanboyism"?
Not saying some people here might not bash Google out of blind allegiance, but even if I weren't an Apple device user I would have given up on Google some time between when they started shoving Google+ down people's throats, when they re-wrote their TOS to basically let them datamine the entire internet via Adsense/Analytics, and when they decided to start flaunting their own rather pretentious "don't be evil" motto when it suited their bottom line. Basically, they already creeped me the heck out, and this does not in any way help.
Want to try something fun? Load up a fresh browser in which you are not logged into any Google services. Go to a site with an AdSense unit on it. Reload a couple of times and see what ads you're getting. Now type in the URL of a site selling, say, luggage into another window. Or click a link in DuckDuckGo, which uses Bing and is anonymized. I did this with Luggage Pros (not posting the URL so I'm not advertising, but you can guess what their URL is). Don't do a Google search for it, don't do ANY search for it, just type in the URL. Click a couple links on the site. Now go reload the other site with the AdSense unit on it a couple of times. Ooh, look at that, suddenly ads for Luggage Pros (and at least one for an executive briefcase maker) are in the rotation.
This is why Do Not Track is off in Chrome by default. Come to think of it, I wouldn't be surprised if that was why Google was first to push the unibar design, so they could get people to just type things into the URL bar instead of using URLs so they'd be sure to get the search as it autocompleted even if they didn't have any tracking on the direct URL landing page.