Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Google Beats Out Apple as World's Most Valuable Brand

Mattsasa said:
how is brand value calculated?
Click to expand...

There is a link here at the MillWardBrown website that explains the methodology.

From reading it over it looks like a combination of corporate earnings, predicted future earnings, and a magical factor called "Brand Contribution". From the article:

Because a brand exists in the mind of the consumer, we have to assess the brand's uniqueness and its ability to stand out from the crowd, generate desire and cultivate loyalty. We call this unique role played by brand, Brand Contribution.
Click to expand...

They don't disclose how they weight each of these factors in coming up with a final "Brand Value".

Interesting to compare this chart to US companies by market cap (outstanding shares X share price).

Code: 
Large Cap Company                       Ticker    Market Cap
                                                  ($in billions)
Apple Inc                               AAPL      520.89
Exxon Mobil Corp.                       XOM       433.92
Google Inc                              GOOGL     364.50
Google Inc                              GOOG      357.30
Microsoft Corporation                   MSFT      327.77
Berkshire Hathaway Inc.                 BRK.A     311.00
Johnson & Johnson                       JNJ       283.62
General Electric Co                     GE        263.73
Wells Fargo & Co.                       WFC       257.88
Wal-Mart Stores, Inc.                   WMT       244.26
Chevron Corporation                     CVX       233.20
Procter & Gamble Co.                    PG        217.10
JPMorgan Chase & Co.                    JPM       203.31
Verizon Communications Inc              VZ        201.47
International Business Machines Corp.   IBM       187.14
Pfizer Inc                              PFE       186.58
Oracle Corp.                            ORCL      185.31
AT&T Inc                                T         184.25
Coca-Cola Co (The)                      KO        178.36
Merck & Co., Inc                        MRK       163.65
 
gettamac said:
Please. Google Glass has been "out" for years and not once have I seen anyone wearing/using it. FAIL.
Click to expand...

I guess it depends on where you live. I'm in NYC and see it pretty much daily.

----------
Gasu E. said:
I saw a woman wearing one in a Bed, Bath and Beyond and I had an urge to punch her in the face. Normally I'm 100% opposed to violence against women. :eek:
Click to expand...

Really? You had an "urge" to cause harm to someone because they purchased Google Glass? Really?
 
lotzosushi said:
Yikes no thanks. I don't hug trolls.

And no, you didn't 'got that right'. I said that because I think Apple needs to seriously step up their game with everyone catching up and passing them. There hasn't been anything that made people say "wow I really want that" in a long while.

Judging from your comment history maybe you should find something better to do than harass anyone who expresses an emotion towards Apple. Lighten up "fella" :p
Click to expand...

Troll?.. really.. that's a bit harsh... I don't insult anyone.. I don't stir up hatred, I don't light the touch paper and retire, I've merely commented on your emotional attachment to a faceless tech Corp.. which I find baffling.. but hey ho.. what ever floats your boat... Peace.. #
 
HobeSoundDarryl said:
ummmm, Price?

And PC still dominates Macs by more than 9:1 in spite of not coming "close to Mac's fit and finish".

Part of what makes both dominate is price. The masses appear to like price more than "X mm thinner" or even the joys of OS X or iOS superiority. A bigger-screen iPhone launch is definitely going to appeal to a chunk of the masses who must have a bigger screen but would love to have iOS running on that bigger screen. However, to imply dominance is only a bigger screen away is ignoring that other variable that matters even more (most?) to the masses.
Click to expand...

Fair points, but I'm not talking about market share. I'm talking about brand perception and loyalty. The people buying free/cheap smartphones couldn't care less about the brand, MacRumors.com, or the world us tech savvy geeks live in. But we are buying the high priced devices that pad the bottom line of these companies and we also help shape perception of what is good and what is not. Apple eliminating the major points of differentiation of Android smartphones...something they should have done a few years ago...will have a dramatic effect on the landscape of smartphone sales (among high end devices).
 
PatriotInvasion said:
Not sure what this all means, but I know one thing...All Apple has to do is release a bigger screen iPhone and toss in a few customizable bells and whistles for iOS 8 and it chops Google and Samsung's legs out from under them. Apple's hardware design still dominates it's competitors on mobile devices and there are still no PC manufacturers that come close to the Mac's fit and finish. All of this Apple hatred has been brewing based on screen size and lack of customization in iOS. If those things change, what does Android and Samsung have left other than a hunk of plastic, carrier logos, and bloatware?
Click to expand...

18 months ago everyone in my household had an iPhone. Now everyone has an android. Apple need to do much more than make a bigger phone to get people back from Android IMO - at this point in time Android is the superior operating system in many people's eyes (including my own)
 
Phil A. said:
18 months ago everyone in my household had an iPhone. Now everyone has an android. Apple need to do much more than make a bigger phone to get people back from Android IMO - at this point in time Android is the superior operating system in many people's eyes (including my own)
Click to expand...

And how do you feel about dropping $200-$300 on your new phone only to be met with the bloatware that comes with Android? The NASCAR racing app that can't be deleted for example? And what about the fact that the next Android OS update will drop and you may be waiting 6 months for it to be available for your phone model? Not to mention the fact that Android only exists because Google needed a way to sell more ads and keep their search marketing ad revenue high as the world transitioned to mobile devices to access the internet. I can't call Android the superior OS for those reasons and that isn't even factoring in my issues with the hardware most of the OS runs on. Junky plastic devices stamped with Verizon Wireless and AT&T logos. Yuck. To each their own though.
 
Numbers game

Hmmm, such unrealistic and drastic shifts in only 365 days – so much so, I am thinking the difference could be just a new person collecting and calculating the data in another method of computation – much like when it was reported in 2011 vitamin E causes cancer but they failed to mention, the study gathered random patient information already available in a medical database because of other unrelated health issues, in various location that were previously under study, looked at their history over time and found they died sooner than expected and just happened to be taking vitamin-E with other vitamins and the vitamins were the synthetic form.

----------

I think one focus Apple needs to address is affordability. The only reason why at least 60 percent of people would settle for second or third best, is cost. Why else would anyone want to buy any Samsung products?! If apple can find a magical way to get their prices across the board down 25 to 30% the people who have been forced to buy knoch-off’s and cheap clones could get top shelf, high quality cutting edge products. Though, I see people in some of the most ghetto areas who at first look poor and on public assistance who have the latest IPhone I can’t even afford!
 
Mildredop said:
"...beats out Apple..."

Why not just "beats Apple"? Why the addition of the word "out"?

Surely you wouldn't say 'Manchester United beat out Man City'.

But you would say "Don't over whisk as this beats out the air".
Click to expand...
Because it is indirect, the analyst company did the actual work in this case, not Apple or Google, so there is an extra layer in the connotation. You would say 'Manchester United beat out Man City' if you were discussing TV ratings, which are decided by viewers and analysis of viewers. But no, probably not for the results of an actual game.
 
SomeGuyDude said:
And I don't think people realize how many people switch to Android because they genuinely like the OS better. ;)
Click to expand...

Honestly, I am very firmly embedded in both ecosystems and have no axe to grind - as a consumer I just want to use the best tool for my needs. After spending a bit of time setting up my Nexus 5 when I first got it (widgets, shortcuts, settings etc..) I now find it agonisingly frustrating to use my iPhone 4S. Spotify is painfully so slow, Integration between apps and email is almost non-existent (anyone who has had an email with links which when clicked go to a mobile web browser version rather than open the corresponding app in Android will know what I mean, RightMove.co.uk being a class example) and the total lack of transparency as to what the phone is doing

I pulled a hot iPhone out of my pocket yesterday lunchtime, 13% battery left. What caused this? I will never know. When my Nexus did the same some time ago, a quick look at the battery manager (though I could have also checked via the developer settings and enabled the process stats setting) it was because the email app had got caught in a loop trying to get my emails. And therein lies the rub - the apps on android are not of the quality of IOS - YET. As people move over, the more this will change, a self fulfilling prophecy.

Oh and if anyone has ever seen https://play.google.com/store/apps/details?id=com.lsdroid.cerberus this to me really shows me the power of the platform.
 
ethanlee said:
How is Microsoft even on this list? As far as I can see, they're not exactly "redefining technology for consumers."

:confused:
Click to expand...

Not only that but how is Microsoft less valuable than IBM and yet more valuable than McDonald's?

I think this whole "playlist" has been shuffled as it is completely out of order.

And speaking of order...

Solomani said:
McDonalds and Apple merge…. and then MacRibs will make a comeback!
Click to expand...

Apple Stores could integrate McDonalds' drive thru technology...

"I'll take a Big Mac Pro with large Thunderbolt display and extra RAM and storage; peripherals on the side; no FireWire. To go please. Thanks!"
 
Last edited:
jonnysods said:
Apple thrives when it's the underdog, this is okay with me.
Click to expand...

Totally agree.

IMHO Apple was a far better and forward-looking company when it was the underdog, when Steve came back and was trying to resuscitate it back to life. That was late 1990s and early 2000s when Microsoft was the dominant juggernaut of the industry.

That was the smaller scrappy Apple, they were near the bottom but fought viciously to climb to the top.

Google is becoming King of the Hill. Golf clap for Google. Because soon enough, Google will realize that the fickle media will pile on the hatred and jealousy and competitive vilification that always targets the Numero Uno.
 
nikicampos said:
This is exactly why a few months ago I said that the way MacRumors chooses to write the headlines is stupid, yes, when almost on every article you write you talk about companies and personal names you can't use a capital letter to every single word in the headline.

"Google Beats Out Apple"

Please tell me that wasn't on purpose and misleading when all they have posted in the past few day is about Apple buying Beats.

"Google beats out Apple"

That's the way to go, for me at least.

Plus, IBM on third place when their core business is to companies and not people, I don't think that's accurate.
Click to expand...

Title case.
 
Google moving 40%, Apple moving 20%, and Microsoft moving 29% in a year is hard to believe. I don't care who "wins" but extreme swings in numbers like that look fishy and it's hard to take seriously.
 
Interbrand and Forbes both rank them in the other order with Apple first and Google second. However, if you compare the brands that follow Apple and Google the differences are far greater. In one of these brand rankings Samsung is third and in another they are 29th. Coca-cola's spot seems to flip around a whole lot.

I even found one survey that put Amazon as the most valuable brand (I find that kinda odd since outside the US and the UK, Amazon is dwarfed by Alibaba).

Overall, the best you can do is likely average these brand rankings which likely puts Apple at #1, but in the end its kinda irrelevant unless you are trying to put a value on the brand for acquisition purposes.

----------
Solomani said:
McDonalds and Apple merge…. and then MacRibs will make a comeback!
Click to expand...

There was a study that showed that McRib came back to McDonald's menu whenever the price of pork dropped. McRib does not stay on the menu because over a certain price nobody buys it. But when there is a pork surplus, McDonalds consumes and sells McRib for 99 cents until the McRib reduces the supply of pork and the price rises again.

http://www.theawl.com/2011/11/a-conspiracy-of-hogs-the-mcrib-as-arbitrage

http://freakonomics.com/2011/12/01/the-marginal-cost-of-the-mcrib/

http://freakonomics.com/2011/12/07/does-the-mcrib-pork-price-theory-make-any-sense/

Can you imagine if Apple only produced the iPod touch when the price of RAM fell below a certain level?
 
ethanlee said:
How is Microsoft even on this list? As far as I can see, they're not exactly "redefining technology for consumers."

:confused:
Click to expand...

Still the biggest software company in the world, still the most popular operating system in the world, still the #1 productivity suite, and regardless of the lukewarm recent releases, it's still a key player.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back