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Some people think that "quality materials" means it should and will last forever.

Everything has an expiry date. So long as these things last 3-5 years that's good enough as by then the software, battery, etc. is too old anyway.

I don’t think anybody purchasing an Apple Watch considers quality materials expects the watch to last forever. They’re paying a premium for the aesthetics and maybe the ‘feel’ (As in the added weight of the watch adds to the ‘Premium’ effect.) Anyways, Anyone purchasing a smart watch understands it has a limited lifespan. There’s no real keepsake to a smart watch, not when it has a new version released every year.
 
it's not terrible but enough to be noticeable!

OP, maybe someone else already said this but looking at those scratches, and seeing the Milanese loop band on the watch, I'm about nearly 100% sure that they scratches came from the Milanese watch band. If you check these forums, you'll find that a lot of folks have found this out the hard way. The SBSS or Graphite Milanese loop bands will even scratch the sapphire crystal screen as they have the DLC coating which is extremely hard and can scratch almost anything.

I hope you got it worked out.
 
I don’t think anybody purchasing an Apple Watch considers quality materials expects the watch to last forever
Umm, I had my series 0 for four years and only upgraded to the S4 because of the bigger display. I think a noticable amount of users intend to keep their watch for 3-5 years. It is a consumable product but I expect my device to least 5-10 years, you know this isnt new technology companies shouldnt be intentionally plauging their devices as it ages.
 
you know this isnt new technology companies shouldnt be intentionally plauging their devices as it ages.

...which Apple doesn’t do, they don’t ‘Plague’ anything to ‘age’ their devices. As technology matures, so does the performance of watchOS to meet those standards. Progression in terms of performance with software, naturally degrades when it’s improved/optimized with newer technology over the course of time.
 
which Apple doesn’t do, they don’t ‘Plague’ anything to ‘age’ their devices
While you might be right, but they have done unethical practices in the past (error 53, intentional throttling) and who knows what else. I think its a bit naive to think that all companies are perfect and that they arent doing anything to make their older devices look unappealing. It is a big reason why warranties are so popular now.
 
I think its a bit naive to think that all companies are perfect and that they arent doing anything to make their older devices look unappealing. It is a big reason why warranties are so popular now.

Again, we’re talking in the context of the Apple Watch, not other products. As I already said, when you have the progression of software, it has to be optimized for the hardware. It’s not a difficult concept to understand that older technology in terms of RAM/processing, sometimes isn’t able to compensate for newer technology with health, new performance upgrades, etc. If you can provide any relevant examples of how Apple ‘plauged-throttled-aged’ the Apple Watch, please, elaborate.

However, in terms of hardware standards, the Apple Watch isn’t expected to ‘last forever’, it’s composed of silicon, soldered components and has limited watchOS support, that’s the expectation you realize when you purchase anything ‘tech related‘.
 
Some people think that "quality materials" means it should and will last forever.

Everything has an expiry date. So long as these things last 3-5 years that's good enough as by then the software, battery, etc. is too old anyway.
Agreed. Unfortunately nothing lasts forever. Even the person wearing the watch has an expiration date.
 
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I am devastated, no idea how I've got it!

Part of me is tempted to return it because it's within the 14 day returns period and rebuying a new one (delivery isn't until the end of October though!)

My other thought is to buy Apple care and make a claim for accidental damage.

Anyone else had a similar issue?!

Once you have managed to get the screen repaired, why don’t you buy a protective watch case from Amazon? The good news is they are not expensive and give you that leave of mind moving forward to protect your gadget :)
 
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I don’t think anybody purchasing an Apple Watch considers quality materials expects the watch to last forever. They’re paying a premium for the aesthetics and maybe the ‘feel’ (As in the added weight of the watch adds to the ‘Premium’ effect.) Anyways, Anyone purchasing a smart watch understands it has a limited lifespan. There’s no real keepsake to a smart watch, not when it has a new version released every year.


A good way to describe this guys!

I’ve been trying to get my head around the nagging ”wants and needs” as well.

Regards
Martin
 
OP, maybe someone else already said this but looking at those scratches, and seeing the Milanese loop band on the watch, I'm about nearly 100% sure that they scratches came from the Milanese watch band. If you check these forums, you'll find that a lot of folks have found this out the hard way. The SBSS or Graphite Milanese loop bands will even scratch the sapphire crystal screen as they have the DLC coating which is extremely hard and can scratch almost anything.

I hope you got it worked out.
I mentioned it earlier in the thread. I don’t think anyone else picked up on the fact he had been wearing a band primarily designed for the SS models, which still scratches.

In my opinion, AC+ was intended to be used for returning items one is unhappy with, not for returning items one damaged during the 14 day return policy, and now wants rot return item under false pretenses to secure the same model in new condition.

With that being said, I believe the OP should immediately contact Apple, explain to them with him being a first time buyer, he was unaware about the Milanese loop scratching watches, especially the aluminum model and see if Apple will extend some grace to him.
 
I've come to the conclusion, it's literally impossible to NOT scratch your watch at some point. It's gonna happen, probably multiple times. I've quit worrying about it ...
 
I am devastated, no idea how I've got it!

Part of me is tempted to return it because it's within the 14 day returns period and rebuying a new one (delivery isn't until the end of October though!)

My other thought is to buy Apple care and make a claim for accidental damage.

Anyone else had a similar issue?!
Oh no that is horrible , I lived in Africa for a few months I remember not having any food for 3 days and when we did get food it was expired can meat with some corn grain that we turned into mush with water but this does not compare to the horror of having a scratch on your watch .
 
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Oh no that is horrible , I lived in Africa for a few months I remember not having any food for 3 days and when we did get food it was expired can meat with some corn grain that we turned into mush with water but this does not compare to the horror of having a scratch on your watch .

To help you understand what a scratch on an AW feels like, imagine if your can meat had maggots in it.

... that gut wrenching feeling - that is what getting your first scratch is like.

😄
 
Well friends it’s happened to me also! Tiny hairline scratch on my Graphite series 6, just noticed this morning. Not sure where or how it happened but my guess is making something nicked it while I was washing my car a few days ago and I only just noticed now 🤷🏾‍♂️
 

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Well friends it’s happened to me also! Tiny hairline scratch on my Graphite series 6, just noticed this morning. Not sure where or how it happened but my guess is making something nicked it while I was washing my car a few days ago and I only just noticed now 🤷🏾‍♂️
Are you sure it isn’t just the Oleophobic coating that is scratched?
 
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Are you sure it isn’t just the Oleophobic coating that is scratched?

How would I know what the difference is between a coating and the glass itself? It doesn’t go away with a microfiber wipe.

It’s very small but i can definitely feel the slight friction/scratch when i run my fingernail over it
 
How would I know what the difference is between a coating and the glass itself? It doesn’t go away with a microfiber wipe.

It’s very small but i can definitely feel the slight friction/scratch when i run my fingernail over it
I don’t think that could be the coating then if you can feel the scratch with your finger. It sounds as if you’ve been very unlucky
 
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How would I know what the difference is between a coating and the glass itself? It doesn’t go away with a microfiber wipe.

It’s very small but i can definitely feel the slight friction/scratch when i run my fingernail over it

You answered your own question. If you can feel the scratch with your fingernails as you drag it, it’s definitely not the coating. If you scratched the coating, it would be very faint, almost resemble a hairline, but would wear off over time as the coating starts to dissipate from usage.

Also, my own personal rule, never wear a watch while washing your car, as you take the risk of damaging the Apple Watch and your car. [But I’m also very particular about detailing my sports cars.:cool:]
 
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