Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
NVMe 1TB drives are 40-50% the charge of the "upgrade" price by Apple. These are fully functional, independent drives from manufacturers for purchase by consumers. The Apple upgrade is them having the factory to solder on a different flash chip or add additional flash chips to the main board existing pads. So, they can batch order a certain number of 1TB main boards that aren't that much more in cost to them (additional cost for the increased capacity chip), over the 256GB. So, like a fast food restaurant, I may charge you $5 for a burrito but you really want two more toppings on it. That's $1/each and now that burrito cost you $7. Oh you wanted a drink, that's $2 for a product that has a total cost to the business $0.20-0.30. Same principle at fueling stations. The money is not made on the fuel but the inside sales. This principle is applied at movie theaters. You can see these price models at theme parks. The least amount of money is made on the base model per components/features offered.

The point is they're unlikely to reduce SSD BTO upgrade pricing just half a year after they previously did.
 
From a content production perspective & user of Dolby Atmos on a variety of platforms, I respectfully disagree strongly on Dolby Atmos. It's a don't go back experience w/ the laptops that have Dolby Atmos playing Dolby Atmos content. It also better makes more appealing their iTunes content (including their orignials) that have & WILL have Dolby Atmos support.

The Macbook Pro is supposed to accommodate content producers, Dolby Atmos support is a no-brainer to aspire to create the content that is already available on their platform supporting Dolby Atmos. It's long-overdue.

As far AR, it's a similar thing. With professional apps such as Adobe's AR creative apps, it makes sense that your portable laptop is a platform to try out AR content just like your iPhone & iPAd. It's also long-overdue and pretty much needed to more easily port iPhone & iPad apps in the way I supposed (upgrading the touchbar to be a 2nd display very much like the Zenbook Pro Duo).
I think you have a fundamental misunderstanding as to how Atmos works.
 
Even if you made the perfect product, if consumers don’t trust it they won’t buy it...unless you offer a generous warranty. The warranty is a market signal just as going to a scissor keyboard is another kind of signal. Both are aimed at promoting consumer confidence.
And currently, that warranty is four years for the keyboard.
 
...and I am looking to go from 1TB to 2TB mainly to play more with Windows Bootcamp.

That's gonna be an expensive upgrade!
 
Exactly my point on the keyboard. 👍

I don’t get your comment regarding mac’s lack of performance. The 15inch i9 ranks right up there on most testing. Machines that give better performance on one test usually do worse on another. There isn’t a perfect machine that does everything super fast with all day battery life and is light.
Super thermal throttling because of how thin the darn things are. Non-expandible memory, soldered on storage and/or non-standard storage that if upgraded will cause sleep issues.
 
  • Like
Reactions: DanBig
Nah, my point is they make a generous profit, as it is, from base models. Hence, they make a ridiculous profit off their increased model features and/or BTO.

They do, but they're not gonna stop tomorrow, because making add-on pricing excessive isn't unusual, as you pointed out with your example.
 
  • Like
Reactions: CHA05 R31GN5
NVMe 1TB drives are 40-50% the charge of the "upgrade" price by Apple. These are fully functional, independent drives from manufacturers for purchase by consumers. The Apple upgrade is them having the factory to solder on a different flash chip or add additional flash chips to the main board existing pads. So, they can batch order a certain number of 1TB main boards that aren't that much more in cost to them (additional cost for the increased capacity chip), over the 256GB. So, like a fast food restaurant, I may charge you $5 for a burrito but you really want two more toppings on it. That's $1/each and now that burrito cost you $7. Oh you wanted a drink, that's $2 for a product that has a total cost to the business $0.20-0.30. Same principle at fueling stations. The money is not made on the fuel but the inside sales. This principle is applied at movie theaters. You can see these price models at theme parks. The least amount of money is made on the base model per components/features offered.
BOM cost is only a part of overall cost. Apple’s a huge company with a lot of expenses to cover. 500+ retail stores, 130,000 employees, and $1.5 billion per month in R&D spend.
 
Intel doesn't have anything newer to offer at this point, so probably no.
But I'm betting that the new models will ship with AMD Vega GPU's by default, and with a BTO upgrade to AMD Navi GPU's. Just like today where the 560x ships as default, with a BTO upgrade to Vega.

But AMD may have something coming soon!
 
  • Like
Reactions: brucebrendon
BOM cost is only a part of overall cost. Apple’s a huge company with a lot of expenses to cover. 500+ retail stores, 130,000 employees, and $1.5 billion per month in R&D spend.

Yes, but their margins on BTO upgrades will be fairly high nonetheless.
 
They do, but they're not gonna stop tomorrow, because making add-on pricing excessive isn't unusual, as you pointed out with your example.
I agree that the "upgrade" costs aren't declining. If there were any supposed price drops in upgrades of particular components it was because the overall market for those components dropped some time previously. For Apple, it's usually years prior. NVMe drives have been at this difference between consumer purchased drives and Apple's "upgrade" charge since I checked and purchased one near the beginning of 2019.
Here's a drive I purchased for an external boot and installed in an USB-C at $170 from Samsung via Amazon. I purchased this drive for $185-190 a few months back.
Samsung 1TB NVMe Drive
 
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.
I wonder if this can drive 2x pro xdr displays
That’s actually a good thing to wonder. I would propose this: if you’re already in the market for two Pro XDR displays and this new MacBook Pro, an additional eGPU isn’t really out of the question. Between the built in capabilities and an eGPU, I can almost guarantee it’ll work. I’d say that’s a niche use case, but valid, nonetheless. I think someone with that use case will be willing to pay the money.
 
The Touch Bar isn't going anywhere.
And FaceID isn't that important for a laptop. Any tech-savvy person with focus on security wouldn't want to use it in a corporate or business setting anyway. They would much rather want to use TouchID for security's sake. And Apple probably doesn't want to ship a laptop with FaceID AND TouchID.

A lot of corporations have strict security relating to webcams and stuff like that. Which is why TouchID is considered safer. TouchID can only read fingerprints. TouchID can't record visual stuff on a whiteboard, in a presentation, or see faces in the background (other employees).

Nobody that actually uses their computer for work in such a setting wants FaceID on their laptop, as the cameras often are taped over or covered in some way anyway.

Face ID doesn’t use the camera to unlock your phone. It’s only used to map your face initially and that too for a visual reference. Face ID only works with the infra red setup. Try to do this on your phone if you have Face ID. Block the front camera only and don’t block any other sensors. Your phone will unlock. So once I setup Face ID I can only cover the front camera and it should work. In fact you can cover the front camera while setting up Face ID too. In my opinion Face ID makes more sense on a computer than on a phone. Windows hello is a great feature and so convenient when implemented by PC makers.
 
I was really hoping for a 10th Gen Intel, but I doubt it is ready for the MacBook Pro. I can't remember the time Apple had advance access to Intels and released computers with them just as the processors debuted.

However, it's a good step forward, and I look forward to the next generation of this laptop. Might buy one at that time to replace my 2018.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.