Tim Cook is just trying everything he possibly can to keep the company growing until he retires so he can say his legacy was great.
Anyone smart knows that his legacy is marred with terrible decisions though.
1. Purchasing Beats (just wow)
2. Not making an extremely cheap Apple TV Pod ($49) and extremely powerful gaming Apple TV Pro ($399).
3. Releasing terrible service after terrible service (Apple TV+, Fitness, Apple News, Apple Arcade)
4. Giving the okay on adding ‘Peek’ and ‘Pop’.
5. Switching the iPhone to a matte glass back from the beautiful and grippy smooth glass.
6. Switching the iPhone back to sharp squared edges.
7. Giving the okay on moving Notifications to a hidden submenu on the Lock Screen/Notification Center
8. Giving the okay on moving notifications to the bottom of the lock screen while simultaneously adding Lock Screen customization but not including the obvious customization of moving the notifications back to the smart place, up the screen.
9. Moving the company to more operations-led rather than design-led.
10. Moving the company to more services-led rather than hardware-led