Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

[0924487]

I've used both for years. Apple Maps is at least the equal of google maps. You have no idea what you're talking about.

Transit sucks on Apple Maps. It doesn't show you the ticket prices ans carriers.

Apple Maps doesn't have Google Reviews and Google Businesses, and Apple's partner Yelp is basically dead. This means there is no venue insights in Apple Maps, let alone quality pictures and reviews.

Also, local small businesses change owners or relocate very often, and Apple Maps doesn't have a team updating those informations. I had to report and amend multiple times.

Don't rely on Apple Store to tell you where a specific in-network ATM is, usually when you go there, the store owner would have switched contracts and Apple Maps is updated.

 

[vipergts2207]

I’m not a fan but I see this as a side-effect for governments wanting to regulate the platform.

Is this going to be the standard response every time Apple does something folks don’t like going forward?

Apple eliminates blue as an iPhone color option

“This is obviously a side effect of government regulations.”

In reality it’s the same as it’s always been. Every principal Apple espouses will always be secondary to making the most $$$.

 

[0924487]

Ads on iOS today, ads on MacOS tomorrow. It's coming.

Apple TV would be next, I think.

 

[maktaba]

Boooooo, shame on you Tim!!!!! Hope you will soon spend all this money in medicines/cures!

Like medicines for curing AIDS and monkeypox.

 

[0924487]

You’ll stop using Apple Maps with ads to use Google Maps, which has had ads since at least 2013? Waze (also Google) has even more ads.

Apple Maps is just a maping and direction software, Google Maps and Google Earth are a database of local insights.

 

[-BigMac-]

People use Apple maps?

Do you use a paper-back city map to get around? Or the Waze app which hardly receives updates, or the spyware that is google maps? 😊

 

[avtella]

I've used both for years. Apple Maps is at least the equal of google maps. You have no idea what you're talking about.

Not sure about the guy your responding to but, I use Apple Maps these days as its gotten better but still have GM as backup. There are still instances it screws up where GM does not. Worst was 2-3 years back when it said to drive onto the railway tracks to get to the Federal building near the MPLS VA, or where it said to take the correct exit downtown but the map displayed the wrong turn. On occasions giving longer routes (no not time saving due to traffic), haven't seen that issue since a year fortunately. Defiantely much better today but GM in my personal experiece still has an edge though diminishing as time goes by. Also just because your experience differs from somone I wouldn't say they don't know what they are talking about, its not like the world revolves around our individual bubbles, as if everyone experiences the same...

 

[0924487]

A lot of ads let consumers know about sales, discounts, and special offers or include coupons that save us money. So if the ads are relevant to what I've searched for and save me money I don't have a problem with them. I just don't want apple selling my search history to anyone else or keeping a record of my searches either.

That's not how capitalism works.

 

[-BigMac-]

Apple Maps is absolutely awful, after a decade it hasn’t come close to catching up with Google.

In which metrics?

 

[George Dawes]

Because they don't have enough money already , cringe

This is just plain wrong , what next adverts on your mac ?

 

[Applɘ Aꙅylum]

And Apple, a company worth 3 trillion dollars, needs MORE out of ads embedded in Apple Maps in OUR iPhones??

 

[Kissmo1980]

View attachment 2045680

And Apple, a company worth 3 trillion dollars, needs MORE out of ads embedded in Apple Maps in OUR iPhones??

You don’t understand l! Actually, even I don’t either…

Companies think that line keeps going up to infinity and beyond…

 

[ghanwani]

Glad to see the innovation engine at Apple is alive and well. With the heavy, clunky iPhone designs, the headache inducing screens of laptops and iPads, and Siri that barely works on the HomePod, for a minute I thought Apple was losing its ability to innovate.

Well done Tim Apple!

 

[svish]

Disappointed to hear. Hopefully only very few ads.

 

[jonblatho]

Just like the app tracking transparency pop ups. That was nixed as soon as Apple took heat from advertiser and developers. Revenue immediately won over user privacy/transparency.

What? App Tracking Transparency is unchanged from its initial implementation in iOS 14.5.

If you’re not seeing popups, that’s because of one of the following:

• Apps aren’t requesting to use your IDFA (unlikely for most "free" apps),
• Apps have requested to use your IDFA and you've already responded, or
• You’ve disabled the ability systemwide for apps to request to use your IDFA (Settings > Privacy & Security > Tracking > Allow Apps to Request to Track).

 

[Naraxus]

Privacy is the next thing to go.

That went out the window when Timmy became CEO. He's been actively dismantling Apple's privacy since day one

 

[britboyj]

A lot of naivite in this thread. Apple has done its level best to kill most of the major ad players on iOS. Now it has free reign. Expect more ads coming soon. Tim Cook is beholden to shareholders in a way Steve never was. If it makes money, it's in with a shot and ads make A LOT of money.

 

[iPhoneFan5349]

(If you don’t agree to this, add your own comment with opposing view rather than disliking this one. This is my opinion.)

As long as main results are not suppressed and the ads are clearly marked and few in number, I’m fine with this. I trust Apple to not sell identifiable user data so no issues. We can’t escape ads anyway. Hoping Apple would pave the way for better ad handling.

At $1,100.00 per phone I believe we can scape ads.

 

[ian87w]

Sounds like it's similar to Google maps. Meaning it's like yellow pages, search ads. When you search something like burger for example, if McDonalds paid for ads space, the search result will indicate nearest McD. Hopefully they're clearly indicated like Google maps that it's paid ads.

The only thing is, imo paid ads don't really affect my experience in Google maps because the results are usually comprehensive. The problem with Apple maps in many regions is that it is barely functional in showing relevant results, so I feel it could end up showing only the ads since the database itself is not as extensive.

Apple really needs to rethink the approach. People reacts negatively to ads. And with Apple themselves making a big deal of privacy and no ads, it's ironic if they're the one serving ads.

 

[_Spinn_]

I don't like this at all. The whole reason I went with Apple was to avoid ads everywhere and creepy tracking.

 

[hanske68]

Apple lowers itself by becoming yet another poor and annoying ad platform. Bad decision.

 

[moons_mooniverse]

Looks like they want to get the 10 Billion they removed from Facebook.

 

[rorschach]

Steve Jobs would be proud.

No, I mean that genuinely seeing as he was the one who started putting ads and other junk into Apple's software. Like a full-page ad for MobileMe when you plugged in your iPhone to your Mac and ads in the iTunes sidebar. Not to mention iAd. (Or how he wanted to release an ad-supported tier of macOS; thankfully that never happened.)

 

[michelb76]

So, I'm paying Apple monthly, but still get to see ads?

 

[O.N.Y.X]

Bye bye. There goes the next native app. Plenty of ad-free and much better alternatives available.