Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

[webkit]

It doesn't matter when Apple made the statement regarding tripling ad revenues when they had already been implementing ads in the OS for at least a couple years now. There's no change in Apple's behavior here except to expand upon what they were already doing long before any new laws were passed. If Apple had never put ads in the OS before you might have even a crumb of an argument. The fact is Wall Street expects never ending growth and this is simply Cook's attempt at continuing that expected growth for AAPL.

Agree. Apple implemented search advertising in the App Store nearly six years ago. If they were willing to do it then and it eventually proved to be a decent revenue generator (which it did), it's only logical that they would look to expand it at some point and find ways to increase ad revenue even more. This is not something that was only thought of recently or is in response to EU regulations.

 

[vipergts2207]

Disagree on this fundamental point. The fact they are looking to triple their ad revenue, a recent revelation, can be seen to making up potential lost revenue in the EU and other jurisdictions.

Interesting, no response to the bulk of what I said regarding Apple abandoning their principles for $$$.

 

[vetoes]

Even money says ads are removed with Apple One.

What do you mean?

 

[I7guy]

Interesting, no response to the bulk of what I said regarding Apple abandoning their principles for $$$.

Because that wasn’t the point that was being by made. If the above is your opinion, more power to you.

 

[GtrDude]

There are very few things in the world that piss me off more than ads.

Me too. Speaking of ads, why are we being hit by ads in the Apple News app even after subscribing and paying them 10 bucks a month?
Another lame Apple move.

 

[vipergts2207]

Because that wasn’t the point that was being by made. If the above is your opinion, more power to you.

Actually it was exactly the point I was making. And it’s not just an opinion. It’s proven by Apple’s very own actions.

Apple is adding even more ads to the OS, making for a worse user experience.

Apple is adding even more ads to the OS in order to generate more revenue.

Both of those things are true. Point proven.

 

[webkit]

Speaking of ads, why are we being hit by ads in the Apple News app even after subscribing and paying them 10 bucks a month?

Probably for the same reasons that people who subscribe to/buy newspapers and magazines still see advertising in the publications. Apple, newspapers, magazines, etc. may feel that subscription/purchase prices alone aren’t enough to meet profit goals so they sell ads. While advertising is able to reduce the price to the consumer, it's not necessarily enough to make the content free.

Content pay/ad hybrid models have been the norm for ages whether it be newspapers, magazines or cable/satellite television. They even run ads in movie theaters.

 

[TracesOfArsenic]

So many of you act surprised but this is how Timmy has been running the company the whole time. You could see this coming a mile off. He's a bean counter, he doesn't have the same focus as Jobs did.

Pull your head out of the sand, get vocal, and/or vote with your wallet.

 

[JMO1]

Why pay Apple premiums for Google software?!? Sad if true

 

[I7guy]

Actually it was exactly the point I was making. And it’s not just an opinion. It’s proven by Apple’s very own actions.

Apple is adding even more ads to the OS, making for a worse user experience.

Apple is adding even more ads to the OS in order to generate more revenue.

Both of those things are true. Point proven.

While we obviously don't know the response of Apple to the EU regulations, they stand to possibly lose billions in app store sales. It's my contention this recent "revelation" to triple ad-revenue is a fallout of these impending regulations.

If your point is ads suck, yes they do. But that is stating the obvious.

 

[vipergts2207]

While we obviously don't know the response of Apple to the EU regulations, they stand to possibly lose billions in app store sales. It's my contention this recent "revelation" to triple ad-revenue is a fallout of these impending regulations.

If your point is ads suck, yes they do. But that is stating the obvious.

Why are you being intentionally obtuse? My point isn’t that ads suck. We quite obviously already know that. My point is that Apple is a) worsening the user experience by putting these ads in the OS and b) doing it for the money. You can either be for this move by Apple, or against it.

 

[scrapesleon]

Like YouTube wasn’t annoying enough with ads already

 

[Sophisticatednut]

That’s not the point. Of course apple follows the laws. And if the law says your App Store belongs to me, your commissions belong to me, your sideloading belongs to me, apple has few choices.

Going to adds are the worst of all options.
And as I said and you ignored. They have been working on adds since 2010

Maybe or maybe not.

Along with the usurping of App Store revenues.

It’s not. A maybe, it’s factual adds have been on the table for over a decade. And it’s just crawling up the ladder.

And according to apple
They barely make a profit on the AppStore, so it shouldn’t be important . Or they don’t know if it’s profitable

Not even Phil Schiller knows the App Store's profitability, and that's great news for Apple

The longtime executive came out unscathed in Epic v. Apple.

www.protocol.com

I do disagree that hardware sales are slowing for Apple though. While many people do own an iPhone, they are going to want to upgrade at some point. With over a billion active users, and assuming each holds on to his iPhone for 3-4 years on average, we are looking at potentially 300 million iPhones sold this year.

Well hardware sales are slowing. The fact we have longer upgrade cycles doesn’t increase the number of iPhone users.
We are looking at a few percentage points of user growth at most.

So even with longer upgrade cycles, I believe Apple is on track to sell more iPhones than ever (assuming they have the supply), simply by virtue of a burgeoning user base.

Well sure more, but not to that many more new apple users.

What this also means is that Apple is a long way off from pivoting into a services or advertising company, as many like to imply (such claims simply fail to hold up to scrutiny), because the latter continue to make up only a small portion of Apple’s overall revenue. These are there to further add value to the ecosystem, and I believe Apple is in a unique position to implement these in a manner that respects the user’s privacy while still allowing devs to connect with consumers.

In 2012 apple services was barely 6% of their revenue streams. Now it’s 20%

No doubt the issue of ads will continue to be a very thorny and controversial topic for Apple though, but if the people here want to hate on Apple, then I say at least hate right. Arguments should be right for the correct reasons. Not just page after page of “burr…ads bad. Apple bad”.

You can’t do relevant adds without selling user integrity, hence why google is king along with facebook. But the biggest problem is they didn’t stay with adds in developers apps. But decided to include adds in iOS and it’s included applications.

It’s googlification by a thousands small steps

 

[R2FX]

Excellent news! Absolutely no reason to use Apple Maps if this happens… not only there’s still no turn by turn navigation, but accuracy sucks.

Tim Apple milking the hell out of the platform instead of innovating

Must be 3 Apple employees working from home 😆

 

[DDustiNN]

Well that’s gross.

Ads are the single reason I don’t use the Apple News app. I prefer to just use the websites where my ad blockers actually work.

 

[I7guy]

Going to adds are the worst of all options.
And as I said and you ignored. They have been working on adds since 2010
[...]

Well now they are upping the intensity and this draconian regulation, imo, is partly to blame.

 

[webkit]

Like YouTube wasn’t annoying enough with ads already

Use an ad blocker. They work well at blocking ads on YouTube.

 

[I7guy]

Why are you being intentionally obtuse?

Because your moving the goalposts.

My point isn’t that ads suck. We quite obviously already know that. My point is that Apple is a) worsening the user experience by putting these ads in the OS and b) doing it for the money. You can either be for this move by Apple, or against it.

My point was this continued push for ads is a fallout of the impending regulations. It should be an obvious point that ads stink and it worsens the user experience. That Apple is doing it for the money? Isn't that the purpose of ads?

 

[Sophisticatednut]

Well now they are upping the intensity and this draconian regulation, imo, is partly to blame.

So responding to “draconian laws” by being draconian themselves to all users?

I expected them to have some standards at least.

Apple are the best advertisers for the need of side loading so we can more easily remove spyware.

Do you honestly support any activities apple does that earns them money? Or is no line valued for you?

Would you support Apple becoming like Google as long as it’s their decision?

 

[vipergts2207]

Because your moving the goalposts.

My point was this continued push for ads is a fallout of the impending regulations. It should be an obvious point that ads stink and it worsens the user experience. That Apple is doing it for the money? Isn't that the purpose of ads?

Good, so you’re finally admitting that Apple is prioritizing increased revenue at the expense of user experience and their principles. This is exactly what a lot of folks here have said Apple would do where the rubber meets the road only to have some folks pretend like Apple is some benevolent company not like the others.

 

[vipergts2207]

So responding to “draconian laws” by being draconian themselves to all users?

I expected them to have some standards at least.

Apple are the best advertisers for the need of side loading so we can more easily remove spyware.

Do you honestly support any activities apple does that earns them money? Or is no line valued for you?

Would you support Apple becoming like Google as long as it’s their decision?

For some folks there is no value judgment, principles, or guiding morals that are relevant. The viewpoint is one of simply supporting whatever action Apple takes. If Apple does one thing it’s good. They do the opposite? Still good. Doesn’t matter, the only goal is to extol the greatness that is Apple.

 

[I7guy]

Good, so you’re finally admitting that Apple is prioritizing increased revenue at the expense of user experience and their principles.

Apple was forced to increase ad revenue in response to pending legislation in the EU. Maybe you can provide a citation for what their principles were and when did they start changing.

This is exactly what a lot of folks here have said Apple would do where the rubber meets the road only to have some folks pretend like Apple is some benevolent company not like the others.

Yes. Apple is a business that also seems to be benevolent. https://www.apple.com/newsroom/2021...r-of-giving-in-the-communities-it-calls-home/

 

[I7guy]

So responding to “draconian laws” by being draconian themselves to all users?

I expected them to have some standards at least.

They are a business. What do you expect them to do if the EU regulations are going to cost them (imo) billions. Just stand still and do nothing?

Apple are the best advertisers for the need of side loading so we can more easily remove spyware.

That's very funny.

Do you honestly support any activities apple does that earns them money?

Why is everything black and white with no middle ground?

Or is no line valued for you?

Would you support Apple becoming like Google as long as it’s their decision?

Would you? Would you dump your apple gear? What does it even mean, becoming like Google?

 

[I7guy]

For some folks there is no value judgment, principles, or guiding morals that are relevant. The viewpoint is one of simply supporting whatever action Apple takes. If Apple does one thing it’s good. They do the opposite? Still good. Doesn’t matter, the only goal is to extol the greatness that is Apple.

I think the universe is laughing at this off-topic comment discussing posters and not posts. Thread topic:
"Gurman: Apple Planning to Show Ads in Maps App Starting Next Year".

 

[compwiz1202]

(If you don’t agree to this, add your own comment with opposing view rather than disliking this one. This is my opinion.)

As long as main results are not suppressed and the ads are clearly marked and few in number, I’m fine with this. I trust Apple to not sell identifiable user data so no issues. We can’t escape ads anyway. Hoping Apple would pave the way for better ad handling.

At at least make the Ad location similar to what I am searching for and a reasonable distance.