My bigreat problem is, if it is like the App Store, if I search for “Originals” (local burger joint) and it throws up McDonald’s as the first result, it will be annoying and useless.
The same already happens for Apps, search for any App by name and it is never the first result, even if the query is a 100% match. Enter Threema, for example, and the first match will be WhatsApp, Telegram or some other messaging app, so Apple knows I am looking for Threema explicitly and it knows Threema is a messaging app, but instead of that being the first result, they go out of their way to annoy me and offer up something irrelevant.