Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

[Damian83]

Yeah, but why pay a premium Apple tax if it does the same... they would destroy there own brand and loyal fanbase

So u have an iphone because maps doesnt have ads?

 

[Hoyboy]

(If you don’t agree to this, add your own comment with opposing view rather than disliking this one. This is my opinion.)

As long as main results are not suppressed and the ads are clearly marked and few in number, I’m fine with this. I trust Apple to not sell identifiable user data so no issues. We can’t escape ads anyway. Hoping Apple would pave the way for better ad handling.

If I want to dislike your comment then I will. So I have

 

[macdisciple]

See all of those billboards alongside the roads you drive. Well maps + CarPlay + ads = a huge revenue stream.

 

[Wildkraut]

If Jobs rotated in his grave as often as everyone says he would, he’d the be greatest source of clean energy mankind has ever seen.

With all the bad Apple news lately, he might rotate too fast and end up creating a black hole, sucking us all into.

 

[Abazigal]

Didn’t we just have a similar thread last week?

Looks like this is how Gurman meets his weekly quota of Apple related rumours as well.

 

[Mrkevinfinnerty]

I’m not a fan but I see this as a side-effect for governments wanting to regulate the platform.

It's a side effect of Apples greed.

 

[thatguywill]

Apple Maps is absolutely awful, after a decade it hasn’t come close to catching up with Google.

I think its greatly improved and not had any issues since the first versions

 

[cvam1985]

Aren't ads going to be used to track users which goes directly against the privacy first philosophy of Apple?

That’s a marketing thing, not a philosophy.

 

[dmccombs]

I had started to use Apple Maps more lately, but it looks like I should just stick with Google.

Apple sure is greedy... You'd think that they make enough money already, so they wouldn't have to lower themselves to use ads for revenue. How can they advertise a superior user experience with moves like this? 🤦‍♂️

 

[Wildkraut]

Aren't ads going to be used to track users which goes directly against the privacy first philosophy of Apple?

They already track you, what do you think why their traffic on users device bypasses VPN connections and installed Firewalls…

 

[I7guy]

It's a side effect of Apples greed.

What greed? Oh you mean for them to charge a market price for their n products and services and the public to buy those products and services? (Which they do in droves)

 

[Starv20]

I'm so glad I never went to Android, that privacy disrespecting OS riddled with ads. At least with Apple... Oh wait.

 

[19callum93]

Love Apple Maps. Have no faults using it in the UK. However Ads will make me hate it!

 

[BornAgainMac]

Apple Maps is absolutely awful, after a decade it hasn’t come close to catching up with Google.

I just compared Google Maps with Apple Maps and Google maps seems to be behind Apple in my area.

 

[Mrkevinfinnerty]

What greed? Oh you mean for them to charge a market price for their n products and services and the public to buy those products and services? (Which they do in droves)

No I mean the anticompetitive behaviour they keep getting fined for

 

[Thebrochure]

Just once, I would like to see someone at the top of a mega corporation go, "No... no more. We make enough money as is. I'm not doing that. Next."

Sigh.

 

[aParkerMusic]

You’ll stop using Apple Maps with ads to use Google Maps, which has had ads since at least 2013? Waze (also Google) has even more ads.

All of the outrage is performative. I don’t think people will leave. Also, I got the impression from the article that this isn’t going to be obnoxious banners hiding content. The reaction seems overboard and silly, to me.

 

[alexandr]

Apple Maps is absolutely awful, after a decade it hasn’t come close to catching up with Google.

I know, I've been dying to make the switch from Google maps, but Apple maps just suck!

 

[Admiral Fart]

Oh good, more ads. Just the other day I was thinking "I don't see enough ads in my life", as well as "I think Apple needs more money."

 

[ikjadoon]

(If you don’t agree to this, add your own comment with opposing view rather than disliking this one. This is my opinion.)

As long as main results are not suppressed and the ads are clearly marked and few in number, I’m fine with this. I trust Apple to not sell identifiable user data so no issues. We can’t escape ads anyway. Hoping Apple would pave the way for better ad handling.

So will we see a discount in iPhone prices to compensate for Apple taking ad revenue from businesses + stealing away user UI space?

Didn't think so.

Regressive move and I'll use Apple Maps less for searching now.

 

[mikethemartian]

If it is wrong you can report the problem. Apple is pretty good at fixing maps in my experience.

While you are at it let them know that the size shown for the Senkaku/Diaoyu Islands is incorrect.

 

[ikjadoon]

These are my thoughts exactly. I use Waze and there are these types of ads. I don't feel bombarded or taken advantage of. I just ignore them like I do with most things

Because Waze is a free app on all platforms. Apple Maps is auto-installed on every iPhone, it is the default handler for directions, and Apple made plenty of money when it sold that iPhone.

Wildly different payment models.

 

[mikethemartian]

Disappointed actually very disappointed! I pay 'Apple prices' to get a premium user experience not one where ads are being shoved in my face!

They are going to be premium ads. Apple is going to assign their very best graphic artists to let you know that Lou’s Used Cars on Main Street has some crazy deals.

 

[mmm...really]

Well on the bright side maybe Apple will do Advertising "right".
Useful, unobtrusive, inexpensive, private and possibly done in ways many of us never thought we needed.

 

[Pezimak]

A price increase on the iPhone and now ads in Maps, Tim must be keen to increase those dividends he’s paying out. Shame they’ll lose some customers over this if it becomes reality, because Android is the same if Apple has ads in all its apps.