Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

xXRainKingXx said:
“We build products that we want for ourselves, too, and we just don't want ads.” - Steve Jobs

🙁
Click to expand...
Yeah, and in stead Steve charged for the majority of Apple software.
$129 every Mac OS X update.
$19.95 for an iPod touch small 1.1.3 update, and $9.95 every year after.
$49-99 every year for iLife updates.
$149 every year for iWork updates.
$999 for Final Cut Pro.
$4.99 for iPhoto, iMovie and GarageBand on the iPad... each.
$19.99 for Pages, Numbers and Keynote on the iPad... each.
$1.99 for FaceTime for Mac.
$99 a year for Mobile Me, including Find My iPhone.
Need I go on?
And these extra costs were *on top of* the $2000+ computers and the $400 iPod Touches and the $500+ iPads.
Almost all of those things are free now with free updates for life, the only thing that still costs is Final Cut and Logic and they're a good 1/3 of the cost they used to be.
 
Last edited:
  • Like
Reactions: w7ay, aParkerMusic, BornAgainMac and 3 others
I already resent having to see Ads in Apple News despite paying for Apple News+ and now this?

No Apple. It‘s time to start listening to your users and not the bean counters for a change.

People pay a premium for your products for a reason. If I wanted ads, I would use an Android device.
 
  • Like
  • Haha
Reactions: Tevosn and aParkerMusic
lovehateapple said:
Apple would only be monetizing your personal data if they were collecting it and selling it to other parties. Simply selling ads, even ads based on your location isn't what Tim's talking about here.
Click to expand...
Yeah, that's 100% incorrect. Data brokering - what you're describing - isn't the only way to monetize data. Apple, Google, FB, and any other company that uses anonymized customer data to sell ad slots... yeah, they're all monetizing your personal data. Any company in the advertising business monetizes personal data. Apple is no different. The difference between Apple and the likes of Google/FB is scale, not action. Apple is going to do their best to make that difference in scale smaller. Ads are going to pop up in another service . I'd bet money on it.
 
  • Like
Reactions: arkitect
We will need to see how this will be implemented. If this only means that businesses will be able to pay more to appear higher in Maps search results, similar to being rated higher on Google search queries, then I do not see anything wrong with it. If, on the contrary, we will be seeing pop-ups every time we stop at the traffic lights, like in early Waze days, this is another story. My feeling is that since Waze stopped this agressive advertising, Apple’s solution should be more elegant and less intrusive as well. We shall see…
 
  • Like
Reactions: cyanite, aParkerMusic and lovehateapple
Why are companies suddenly nickel and diming us so much? Everything is either about ads or about the “upgrade” that used to be standard. Will Apple offer an upcharge to avoid ads in Maps? At what point will Apple TV+ and other services come with an ad tier and a higher costing no-ad tier? The direction of the world in the age of inflation really sucks right now.
 
  • Like
  • Sad
  • Haha
Reactions: compwiz1202, Someyoungguy, aParkerMusic and 1 other person
BootsWalking said:
mon·e·tize | \ ˈmä-nə-ˌtīz
also ˈmə- \

to utilize (something of value) as a source of profit
Click to expand...
I have an MBA so (I'd say) I am pretty familiar with the term monetize. I still don't see how selling and showing me ads has anything to do with my personal information. Apple has repeatedly claimed they don't collect or sell my personal information, which hopefully is true. Until proof is discovered otherwise, I will continue to use their products. Perhaps you should start a business that actually employs people and then not advertise its product or services.
 
  • Like
Reactions: cyanite
With this move, it’s like Apple are saying, just stick with Google Maps then.

& people saying this is a Google move - Google Maps didn’t have any ads last time I checked.
 
  • Like
Reactions: arkitect
Lounge vibes 05 said:
Yeah, and in stead Steve charged for the majority of Apple software.
$129 every Mac OS X update.
$19.95 for an iPod touch small 1.1.3 update, and $9.95 every year after.
$49-99 every year for iLife updates.
$149 every year for iWork updates.
$999 for Final Cut Pro.
$4.99 for iPhoto, iMovie and GarageBand on the iPad... each.
$19.99 for Pages, Numbers and Keynote on the iPad... each.
$1.99 for FaceTime for Mac.
$99 a year for Mobile Me, including Find My iPhone.
Need I go on?
And these extra costs were *on top of* the $2000+ computers and the $400 iPod Touches and the $500+ iPads.
Almost all of those things are free now with free updates for life, the only thing that still costs is Final Cut and Logic and they're a good 1/3 of the cost they used to be.
Click to expand...
good point
 
UltimateSyn said:
Please dear lord no. We pay the ‘Apple Tax’ so that our systems are mostly devoid of bloatware and advertisements. Don’t destroy the platform, Apple.
Click to expand...
But the governments all around the world wants to prevent this apple tax by opening up the system (side loading, alternative app stores, alternative payment systemS etc.) so they have to cover future losses in one wsy or the other and this is what we get. 😱😊
 
  • Like
Reactions: aParkerMusic
AngloApulian said:
I already resent having to see Ads in Apple News despite paying for Apple News+ and now this?

No Apple. It‘s time to start listening to your users and not the bean counters for a change.

People pay a premium for your products for a reason. If I wanted ads, I would use an Android device.
Click to expand...
They will always listen to the bean counters first and most often, any business would.
 
  • Like
Reactions: estabya
Lounge vibes 05 said:
Yeah, and in stead Steve charged for the majority of Apple software.
$129 every Mac OS X update.
$19.95 for an iPod touch small 1.1.3 update, and $9.95 every year after.
$49-99 every year for iLife updates.
$149 every year for iWork updates.
$999 for Final Cut Pro.
$4.99 for iPhoto, iMovie and GarageBand on the iPad... each.
$19.99 for Pages, Numbers and Keynote on the iPad... each.
$1.99 for FaceTime for Mac.
$99 a year for Mobile Me, including Find My iPhone.
Need I go on?
And these extra costs were *on top of* the $2000+ computers and the $400 iPod Touches and the $500+ iPads.
Almost all of those things are free now with free updates for life, the only thing that still costs is Final Cut and Logic and they're a good 1/3 of the cost they used to be.
Click to expand...

Exactly. People paid extra for devices that didn’t subsidize costs by using their information to serve them ads with the intent of manipulating their behavior.
 
Last edited:
  • Like
  • Haha
Reactions: BlairMALL, aParkerMusic and arkitect
one more said:
We will need to see how this will be implemented. If this only means that businesses will be able to pay more to appear higher in Maps search results, similar to being rated higher on Google search queries, then I do not see anything wrong with it. If, on the contrary, we will be seeing pop-ups every time we stop at the traffic lights, like in early Waze days, this is another story. My feeling is that since Waze stopped this agressive advertising, Apple’s solution should be more elegant and less intrusive as well. We shall see…
Click to expand...
It will not be pop-ups while using.
I can already see the class actions rolling in if an ad popped up while someone was driving and caused an accident.
It's clearly going to be just like the ads in the Appstore.
Search for a place, see an ad at the top of the results.
Thats it.
As I said earlier, I'm shocked this wasn't already a thing.
 
  • Like
Reactions: compwiz1202 and cyanite
Lounge vibes 05 said:
Yeah, and in stead Steve charged for the majority of Apple software.
$129 every Mac OS X update.
$19.95 for an iPod touch small 1.1.3 update, and $9.95 every year after.
$49-99 every year for iLife updates.
$149 every year for iWork updates.
$999 for Final Cut Pro.
$4.99 for iPhoto, iMovie and GarageBand on the iPad... each.
$19.99 for Pages, Numbers and Keynote on the iPad... each.
$1.99 for FaceTime for Mac.
$99 a year for Mobile Me, including Find My iPhone.
Need I go on?
And these extra costs were *on top of* the $2000+ computers and the $400 iPod Touches and the $500+ iPads.
Almost all of those things are free now with free updates for life, the only thing that still costs is Final Cut and Logic and they're a good 1/3 of the cost they used to be.
Click to expand...
I'm fine paying those costs if it meant we could get snow leopard type of update stability and iOS wasn't so bloated down. In fact, I'm completely fine with the feature set of say iOS12 but with security support.

Everything else is useless to me since then. I like the pay for what you need model (e.g. only paid for Pages, and Keynote back in the days) If $9.95 means I can stay on iOS14 with no ads and still be supported with security for the standard 3 years? I'm 100% for this.
 
  • Like
Reactions: timeconsumer, Canyonero and arkitect
lovehateapple said:
I have an MBA so (I'd say) I am pretty familiar with the term monetize. I still don't see how selling and showing me ads has anything to do with my personal information. Apple has repeatedly claimed they don't collect or sell my personal information, which hopefully is true. Until proof is discovered otherwise, I will continue to use their products. Perhaps you should start a business that actually employs people and then not advertise its product or services.
Click to expand...
Google doesn't sell your information either. They sell a targeted ad subject (you and me), which is based on information Google collects about us, the same as what's proposed in this Apple rumor. The information collected is far too valuable to sell outright since it would allow advertisers to bypass Google (and now Apple) for future ad targeting.
 
  • Like
Reactions: AndyMacAndMic, timeconsumer and arkitect
lovehateapple said:
I have an MBA so (I'd say) I am pretty familiar with the term monetize. I still don't see how selling and showing me ads has anything to do with my personal information. Apple has repeatedly claimed they don't collect or sell my personal information, which hopefully is true. Until proof is discovered otherwise, I will continue to use their products. Perhaps you should start a business that actually employs people and then not advertise its product or services.
Click to expand...

Well, this tracks with what I think about MBAs and people with them...
 
  • Like
Reactions: Orange Bat
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back