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I agree. I prefer in-person events. Watching pre-recorded events is like watching a movie.
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Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event
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It would be nice to at least see Tim Cook do his appearances live and then cut to pre-recorded segments.
They keep the pace fast to increase the level of energy. It is a very effective strategy. If they wanted to be even more effective, they could play with the length of the shots. Have longer shots at the beginning of a segment, shorter shots near the end to build excitement. Then stretch them out a bit for the catharses. There are also tricks one can use involving the placement and timing of exposition and drama. This is slightly harder to do in a documentary format.
You have not spent much time around Apple HQ have you? (Ducks!)I’ve always assumed all these were prerecorded. Especially with their weird transitions. No one is flying a drone at 100 mph through the campus.
If the rumors about the headset being announced in January are true, I think *that* will be the first in person event.
Not only does it make sense to announce the next *big* product in person, so people there can actually get their hands on it, but it makes sense from a marketing perspective as well.
“We’re back, things are happening, it’s our first in person event in three+ years… and here’s the big big thing we’ve been working on that Everyone knows about that’s going to become our focus for the next decade.”
It makes a lot of sense
Not only does it make sense to announce the next *big* product in person, so people there can actually get their hands on it, but it makes sense from a marketing perspective as well.
“We’re back, things are happening, it’s our first in person event in three+ years… and here’s the big big thing we’ve been working on that Everyone knows about that’s going to become our focus for the next decade.”
It makes a lot of sense
I don’t know… didn’t the pre-pandemic events have their share of recorded segments?
Wording in the Gurman newsletter is ambiguous.
Wording in the Gurman newsletter is ambiguous.
These prerecorded presentations are terrible! The talking is sing-song, forced, and too fast. Their breathing and intonations are off base and sound artificial.
It's as if they all took a mini-course in video presenting and failed it! 😎
Worse, there's often irritating New Age background Muzak going on, competing with the speakers, making it hard to hear what they’re saying.
Years ago, I'd watch the live keynotes religiously; there was good delivery for the most part, some excitement, some drama, and a feeling of participation.
Then, I realized I was wasting hours on them and could get just as much out of MacSurfer's highlight stories and, later, MacRumors, in far less time. You can quickly separate the wheat from the chaff.
I still tried watching the events as they were occurring from time to time to see if the magic had returned, but was usually quite disappointed.
SixOFour put it well back in June:
It's as if they all took a mini-course in video presenting and failed it! 😎
Worse, there's often irritating New Age background Muzak going on, competing with the speakers, making it hard to hear what they’re saying.
Years ago, I'd watch the live keynotes religiously; there was good delivery for the most part, some excitement, some drama, and a feeling of participation.
Then, I realized I was wasting hours on them and could get just as much out of MacSurfer's highlight stories and, later, MacRumors, in far less time. You can quickly separate the wheat from the chaff.
I still tried watching the events as they were occurring from time to time to see if the magic had returned, but was usually quite disappointed.
SixOFour put it well back in June:
“I can't help feeling like I'm watching a cult recruitment video.”
Is it really that big a rumor or news story that Apple starts preparing and recording these keynote videos a month early? We wouldn't expect anything else…so which is it?
Either “they have all gotten confusing to use” or “nothing new has been done with them.”
Can’t be both, because if they haven’t done anything with them in years, and they were easier to use years ago, logic dictates they’re just as easy/difficult as they used to be, since nothing has changed.
A lot of the Apple pre-recorded events have big "dad joke" vibes that makes them unwatchable.
Regardless of the format or location of the Apple event(s). PLEASE ditch the "praying hands" gesture because it's getting way old and we've seen it too much. BTW, this is not an anti-religion rant, just an observation of an annoying Apple habit. We need a true refresh, Apple!
Anything featuring Tim Cook is a guaranteed snooze fest. The guy exudes beige, but in a way that’s even less interesting. His voice, his ice, his constant use of the word “exciting” makes me cringe every time I hear an “Apple Event” announcement. Hell, seeing his bitter-beer faced mug on the Oscars was enough to make me change the channel.
Can we stop with the Gurman nonsense? Stop kissing this guy’s butt so much. Move on.
Can we stop with the Gurman nonsense? Stop kissing this guy’s butt so much. Move on.
Something Gurman didn't reveal is that all the people will be naked. That should turn some heads.
How silly. Apple is the most (or close) valuable company in the world. These are serious product roll outs. Not a Saturday Night Live Skit.
Amen! Stopped watching these years ago because of this. "The new fibbity-fobbity app allows you to now add tags", clapclapclapclap! Woot!. Repeat with every Powerpoint/Keynote bullet point, no matter how mundane.
And since I don't play video games on my iDevices, not really interested in sitting through yet another demo of a game port for the new hardware/software.
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Did you mean: as an outro? Anything else wouldn’t be reasonable, would it?
They are marketing events. As such, some self-deprecating humor can be a very good thing - - and can gain free press PR worth $millions.
Who?
Apart from that: live Steve Jobs > pre-recorded Apple keynotes. But, you know, he is still dead.
You are going to be really really pleased...Waiting for the 14 pro before I finally upgrade from my 8 plus
It’s nice with these pre-recorded videos we get to ‘meet’ some other apple employees. At one time I thought only Steve jobs, Phil Schiller and Johnny I’ve worked at apple.
I greatly prefer the organic nature of in-person events to pre-recorded ones. The recorded presentations move far too fast with few pauses to gather one’s thoughts. Watch Steve’s introduction of the iPhone and see how he would sometimes pause for a few seconds, which built excitement, rather than blasting a list of features and specs without hesitation. There is no comparison.
There is an organic connection between people when they are face-to-face. The more people get to be with one another, the better off everyone will be.
There is an organic connection between people when they are face-to-face. The more people get to be with one another, the better off everyone will be.