Oh yes, nothing like the absolutely unnecessary clapping after every word to really drive home the point from the masses at the events. Honestly, keep them this way, and then if they want to bring in people for product demos and whatnot after they can do that.
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Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event
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It's kind of like a rumor that states "this year's iPhone will be faster than last years". Super safe bet!
Toss in that some models will have:
- better battery life.
- better cameras.
- better cellular/wifi.
If it's been a few years, since a similar feature update, you could add: more RAM, brighter, more waterproof, or more durable (but you're taking some chances there).
I like these pre-recorded events better anyway. They’re smoother and more concise on timing. As a user I come away understanding the product better, and we also get memeable moments from Craig, which are priceless.
This year we’re going to get stuff that looks exactly like last years.
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying that Apple is planning another virtual, pre-recorded event.
Some may have hoped that Apple would resume full in-person events for its headlining iPhone launch this year, but that doesn't seem to be the case. Apple held a mostly digital WWDC event in June but had a limited in-person crowd at Apple Park to watch the pre-recorded keynote and have hands-on time with new products.
Gurman says that Apple may plan to hold two events this fall, similar to the last several years. The September event will focus on the new iPhone and Apple Watch, while the second event in October will be Mac and iPad-focused.
Apple has a long list of products it's aiming to launch this fall, so it's not surprising we could see two events in the coming months. Alongside the new iPhones and Apple Watch, Apple is also planning to announce a new iPad Pro, the second-generation AirPods Pro, and more.
Article Link: Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event
Apple, the kings of tiny incremental updates. Foreverrrr
I prefer the live events - apart from the whoopin’ and clapping bits. Pre-recorded ones are a bit cheesy.
On second thought, face-to-face interactions are sketchy at best. People should always have mediated interactions.
Instead of using Steve Jobs’ Theater for what it was designed, Apple should fill it with water and create the Steve Jobs’ Aquarium.
Whoa! No way. I'm so exicted for this breaking news. I hope one of the major news outlets reach out to you and quote you on this!
🤣
You mean Johny Srouji? He's Israeli, which would be simple enough to find out if you wanted to.
With respect to the original post: I don't mind the polished pre-recorded presentations myself. My empathic center generally goes into overdrive watching live events, worrying about slip-ups and gaffes that the speaker might make (there's a term for this, I think, it just escapes me at the moment).
That said, I also think Apple doesn't mind the increasing distance between them and the developer community and the press. Remember the audible hubbub from the audience when Apple announced $1000 wheels for the Mac Pro the other year? Yeah... they're more than happy to avoid live feedback while they continue to have an adversarial relationship with many of their developers and consumers.
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It wasn’t because the whole room was connected, that was just an excuse they gave Jobs at the moment because they didn’t know what was happening. They actually waited for all the people to disconnect and still it wouldn’t work. Also, they have their own wifi that they don’t share with the public. It actually was because of antenna gate, the antenna was defective
That’s because the German guy actually worked on those things and was developing them with his team. The other guys are just managers, I don’t even know if they actually come up with ideas or they are just there to “manage”.
Judging by the companies I’ve worked for I’m pretty sure they don’t even know what’s happening. VPs just look at numbers, not at how to take the company to places.
I like the prerecorded ones better. Apple has a chance to add more production values and we get to see more of Apple campus.
Yes, sadly this is simply Apple planting hundreds of employees to control the narrative.
However, back in the day when the iPhone was unveiled at the Moscone Centre, it was in front of users and journalists at a MacWorld conference. The crowd was spontaneous and the applauses were real. You could feel the energy and anticipation. Those were the best of times.
So well said! It seems way too rehearsed, and probably because it is. I like to hear the passion they have when introducing a new device, not watch a PowerPoint presentation being read to the letter.
Excited for the event! Looking forward to seeing the new iPhones.
I don’t think we’ll get AirPods Pro 2 until we get the headset.
Otherwise we will have the ultra low latency wireless dynamic spatial audio with no apparent application of the tech.
Otherwise we will have the ultra low latency wireless dynamic spatial audio with no apparent application of the tech.
One thing I don’t miss about the old Apple events? The length.
The majority of the virtual events are extremely short, most are only about an hour.
The M1 event in November 2020 was literally only 45 minutes.
The 14-16 MBP event was only 50.
The April 2021 event, where the new iPad Pro, iMac, AirTags, and ATV were announced was an hour and a minute.
Meanwhile, looking at pretty much all of their events before 2020 with some very very infrequent examples, they’re all way over an hour and a half.
Just look at some of these monsters:
Wwdc2015: 2:25:00 (literally no hardware)
September 2015: 2:20:00 (iPhone 6S, iPad Pro, Apple TV)
September 2016: 1:59:58 (iPhone 7 and Watch Series 2)
March 2019: 1:49:00 (all services, no hardware)
Anyway, you see my point, two hour or so long events to introduce either software or like two products
The majority of the virtual events are extremely short, most are only about an hour.
The M1 event in November 2020 was literally only 45 minutes.
The 14-16 MBP event was only 50.
The April 2021 event, where the new iPad Pro, iMac, AirTags, and ATV were announced was an hour and a minute.
Meanwhile, looking at pretty much all of their events before 2020 with some very very infrequent examples, they’re all way over an hour and a half.
Just look at some of these monsters:
Wwdc2015: 2:25:00 (literally no hardware)
September 2015: 2:20:00 (iPhone 6S, iPad Pro, Apple TV)
September 2016: 1:59:58 (iPhone 7 and Watch Series 2)
March 2019: 1:49:00 (all services, no hardware)
Anyway, you see my point, two hour or so long events to introduce either software or like two products
Twenty years from now, if they are still doing product presentations, it will probably be a synthetic voice in your ear, played on demand by a thought trigger.
I guess my point is that a live presentation is much more human than a recorded event edited for perfection.