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I doubt they sell enough Mac Studios to make updating more frequently worthwhile. I suspect they've probably yet to reach triple figures with the Mac Pro.
True if they keep them on M2 and future updates lacking way behind the laptop stuff.
 
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The core issue with anything not mobile in today’s market is that the entire industry, not just Apple, have seen growth and are continuing to see further growth in the ultraportable market. Apple could make the most attractive hunk of desktop aluminum in existence, but if it’s not what people are buying, it’ll sit on the shelf (or, more likely, will sit unmade until someone orders one BYOD).

You seem to be offering answers to a different debate. There's NOTHING at all in my posts about altering MBs vs. desktop Macs or even their importance therein. If- as I offered- Apple flipped the apparent rhythm of releases, it would be Ultra-PRO/MAX-Base instead of Base-PRO/MAX-Ultra... so those MBpros could still hit at exactly the same time as they do now. Airs and Mini seem to wait anyway, so they could still hit at the usual time too.

There's not even anything except variations of history that says this has to be a 3-step release. Perhaps it could be ULTRA/MAX then PRO/BASE or vice versa... or all 4 tiers together. Any such option wouldn't have to alter market demand or timing in buying of MBs vs. desktops.

BUT, I do see a tangible business problem that I would think Apple Inc. would want to resolve... which "as is" and as rumored today would have the Macs spun as "most powerful Mac" 2-3 generations behind and not even "most powerful" only a few months after their initial release. Flip that schedule and they are both "latest generation" and "most powerful" for the entire cycle... and those moved by those "benefits" in buying Macs might be "pulled up" to pay maximum PROFIT for their next Mac. Waiting for next gen MAX would no longer be a money-saving way to somewhat get around some of that.

My guess: Apple would make more total profit that way than as it has been so far. As an Ultra Mac buyer who quickly saw the "most powerful" Mac somewhat undermined only a few months later by next gen Mac MAX, I would NEVER buy another Ultra Mac again... unless the order flips and thus all that extra money paid would be buying "most powerful" + "latest gen" Mac for longer than those relatively few months.
 
I doubt they sell enough Mac Studios to make updating more frequently worthwhile. I suspect they've probably yet to reach triple figures with the Mac Pro.
I don’t think the AS MacPro is setting the world on fire, but there’s probably a hundred Apple bloggers, TikTokers and YT’ers at least that have purchased one of these things. Maybe if you had said six figures though…
 
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There are several websites that do. AppleTrack is one of them. Based on their analysis Guraman is correct 86.5% of the time:

 
I too found it interesting that there was no mention of the Mini, just the Studio and the Pro. But my conclusion is different than yours. My guess for WWDC:

M3 Mini (possibly no M3Pro)
M2Max Studio canceled
Price cuts on M2Ultra Studio
That makes very little sense for a couple of reasons:
- Apple wants to get rid of the M3 series as fast as possible
- Apple does not introduce older chip series when new is already on the market
- Apple almost never makes price cuts without introducing a newer model
 
As an M2 Mac Studio owner i hope this is true, i spent £2333 on my mac studio last year after WWDC , and i hope that they do the M4 Next year so i can upgrade in 2 years from my original purchase. because one year on a machine like this is ridiculous. it is still ridiculously powerful. and RT Cores honestly makes no difference on m3 or m4 for me.
 
If this is true and the iPhone 16 is truly the iterative update predicted, then Apple must be spending a lot of time on something else. The predicted launch of Windows Qualcomm ARM based machines that will truly compete with Apple M series processors from Dell and Samsung cannot be something Apple is ignoring. I hope WWDC clarifies and gives us something to look forward to. I still want a new 27” + screen size iMac but I am not getting that and the Studio, it’s purported replacement, cannot be sitting around with an M2 while an M4 is around. Something does does not add up here. And don’t tell me it is LLMs.
I don’t know how much worry Apple is currently paying to Windows on ARM. The hardware is finally catching up but the software landscape is not. Apple converting the entire Mac line to ARM means developers have to update and optimize their apps or be left behind, but this has not played out on Windows. A lot of key software will still run under emulation (and Microsoft’s emulation solution isn’t nearly as fast or efficient as Rosetta 2).

I do hope Dell and Samsung and Windows on ARM is a success though both because it will keep Apple on its toes and also because it makes running virtualized Windows on ARM software a much more viable option.
 
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I hope my iMac Pro gets one more major macOS update, then! Was looking to update to Mac Studio this year.
I agree with you. I’m in the same boat. I’d like to get a Mac Studio this year to replace my iMac Pro but won’t be getting one if they stay on M2 based processors.


As an M2 Mac Studio owner i hope this is true, i spent £2333 on my mac studio last year after WWDC , and i hope that they do the M4 Next year so i can upgrade in 2 years from my original purchase. because one year on a machine like this is ridiculous. it is still ridiculously powerful. and RT Cores honestly makes no difference on m3 or m4 for me.
No idea what these "analysts" are smoking or if they're taking their pills in time, but the kind of person that buys a Studio or Pro doesn't want to waste time upgrading yearly. It does make sense to have a slower update schedule.
You’re assuming that everyone who wants a Mac Studio has already bought one. That’s not the case. I have a 2017 iMac Pro (purchased early 2018) so I’m in the market for an upgrade this year, and the Mac Studio is my ideal machine. If they’re not going to update it until 2025 I’ll have little choice but to stick with the iMac Pro until then.


Sadly, this reminds me of the bad old days when Apple gave little love to their professional desktop Mac users, the people who ultimately give them the most money as individuals.
 
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I call BS on this. They’ve literally just released M4 - how are they going to explain updating their laptops but not the desktops? They sell more, yes, but is it any wonder if they go and do stupid moves like this?
If you look at any Apple product categories you will see a mess, prompted by many "stupid" moves that are not about the user getting the best experience, but rather the shareholder making the most money. Eventually Apple will pay the price of penny pinching.
 
Can they just update the Magic Keyboard and Trackpad with a USB-C port? This is long overdue
I haven't actually heard people complaining about this until your post.

Maybe they will change it to USB-C, but I think at that point it could be an overall design change, even if just a minor one.

I call BS on this. They’ve literally just released M4 - how are they going to explain updating their laptops but not the desktops? They sell more, yes, but is it any wonder if they go and do stupid moves like this?
? It's very common historically for Apple to update the laptops before the desktops. I don't think it's a big deal really. The bigger issue is sometimes they don't update the desktops at all for certain generations. eg. The Mac mini, iMac, Mac Studio, and Mac Pro have all missed Apple Silicon Generations. The iMac missed M2, Mac mini missed M3, and all bets are that Mac Studio and Mac Pro will miss the M3 series too.

Makes me think Apple must be having issues with 3nm Ultras. Some cooling/heat issue or some such.
I don't think M3 Ultra was part of the plan. Yes, there may be test units in their labs, but M3 Ultra was likely scrapped a long time ago. TSMC's N3B process is lower yield and more costly, so they're going with M4 Series on the cheaper N3E.
 
As an M2 Mac Studio owner i hope this is true, i spent £2333 on my mac studio last year after WWDC , and i hope that they do the M4 Next year so i can upgrade in 2 years from my original purchase. because one year on a machine like this is ridiculous. it is still ridiculously powerful. and RT Cores honestly makes no difference on m3 or m4 for me.
Then why upgrade at the the two-year mark at all?
 
I absolutely do not believe this for a second. With all the AI features coming to all the Apple OS at WWDC in three weeks, the idea that they let the Studios languish M2 processors for another YEAR is just preposterous.

My bet is the exact opposite. I think we’re going to see M4 Max and M4 Ultra Studios at WWDC.

Not only that, by mid-2025, they’ll be at the M5 processor. I can’t think they’ll let the Studio be three generations behind before updating it.
 
Sucks given AI features and NPU updates. At the very least, they should drop the prices on Mac Studio. It is hard to bite the bullet and pay release price for old hardware…
 
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fwmireault said:
Can they just update the Magic Keyboard and Trackpad with a USB-C port? This is long overdue

I haven't actually heard people complaining about this until your post.

Maybe they will change it to USB-C, but I think at that point it could be an overall design change, even if just a minor one.

Even if they have to do a design change for the trackpad and keyboard, the Apple Vision Pro doesn't even work with the newer generation of M line Magic keyboards (the ones with touch ID). You have to use the older $99 Intel silicon Mac keyboard. This is a very weird situation as Apple's M series chip keyboards don't work with AVP so if you do have Apple's older keyboard with lightning.

It's a problem beyond just upgrading lightning to USB-C. Why Apple hasn't fixed it sooner, I don't know.

I was hoping the new keyboard on the M4 iPad Pro might work with the AVP. AVP people are stuck with 2016-2020 intel based Mac magic keyboards...they've lost their magic. Hoping they figure out the keyboard problem with software at WWDC.
 
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