Got mine via fedex today. Pure apple design brilliance for experience. Opened box, pulled out white package. Opened it. It says wake your iPhone and put it here. So I did. Just like pairing AirPods, screen pops up and activated the card. And the card, well as others have said: it’s a statement. Metal. Thick. Different. Yes it’s just a credit card. Yes other cards have better rewards programs. But the integration and the security and no international fees are what I like. I spend about 1/3 year international so these are nice.
I know many people are why apple this why apple that. But folks, as someone in the software world let me say this. Getting things simple like this is soooo difficult. We battle internally when adding features to focus on simplicity and struggle. Getting that experience right builds and maintains loyalty.