Ok -- so here's my first review. So me and my roommate each bought a pair at Apple The Grove as a walk in

In our testing --- roommate is talking as he's walking along Melrose Avenue - street traffic etc, barely ANY background noise - yes loud truck or bus and minimal car noise. I'm talking to him thru his iPhone -- noise on my end -- barely negligible! We both agree -- people are going to
LOVE these. Took 10 seconds to unbox and be up and running -- hahaha -- Sorry haters!
Btw -- another point - roommate has a beard -- you can't even see that he's wearing them - sorry but the negative remarks about their looks is SO
OVERBLOWN -- they don't look lame at all.
And what would be someone's biggest motive to *justify* price? Just getting rid of those incredibly annoying wires and the ***** noise that comes from wearing wired earbuds with the mic. I actually felt perfectly fine paying $159 for that convenience.
Can't innovate my a**!