I'm a longtime Jaybirds user (X2/Freedom), and I bought the AirPods. I loathe L O A T H E the jaybirds cord (it gets caught on my neck no matter what -- constant readjustments) -- I am very much the target demographic for these truly wireless earbuds.
I just want earbuds that are 1. wireless, and that 2. sound about as good as the Jaybirds. I've never touched an EarPod, so I can only compare to the Jaybirds... but the AirPods have OKAY/decent sound quality. Definitely not at Jaybirds level, which is frustrating. The AirPods have acceptable -- even good -- bass, but they just lack a certain brightness that I find hard to explain. I like my EQ "W" style, but the AirPods are giving me a deep V. I don't wear deep V's and I don't want to listen to a deep V.
That said, I hated the Freedom's sound out of the box too. But they have an app where you can customize the EQ. The AirPods don't -- and the iOS EQ is woefully inadequate. I bet if I could customize the EQ, I'd come out happy enough to keep the AirPods.
As it stands, I'm keeping the box and waiting to see how the Bragi Headphones fair. If they ever ship.