Actually, I think that Apple was relatively late to this game, but they've been able to make up lost time so quickly due to the established user base of IOS.
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Investors love this model because the providers don't really NEED to improve their product as long as they maintain the product.
I totally agree with you about enterprise subscriptions, but when we're talking Apple, we're talking the consumer market. Apple took the enterprise subscription model, brought it to the consumer market, and poured gasoline on the fire. They made it easy for small developers to adopt the subscription model without having to build all of the necessary infrastructure and technologies around it.
Investors love the subscription model, but so do a lot of developers and users. Subscriptions allow developers to generate recurring revenue, which is a much better model for keeping the lights on than the old feast or famine model of a new release followed by a huge drop in sales after everyone upgrades.
As I've said before in other threads, I don't mind subscriptions at all. I think developers and users both win out. Developers get consistent revenue and, therefore, apps get consistent attention which benefits the user. The problem with subscriptions, in my opinion, is when developers overcharge for their apps. Too many developers do this unfortunately, which ruins the subscription model for everyone.
Getting back to GM...I read that they expect as much as $25 billion by 2030. This is a big deal in an industry to doesn't reward margin or profitability for a single transaction they way they used to. Considering that the average car now lasts nearly 12 years...GM is banking on subsidizing lower sticker prices with ongoing subscription fees that buyers don't calculate at the time of purchase. If they lower their up-front margins by 5% and get an additional 10%+ over the life of the car, then Wall Street will reward them handsomely.
Yes, I saw that $25B by 2030 number as well. Next year they hope to bring in around $2-3B. Apple brought in roughly $80B last year. Where will they be in 2030?... I agree with your assessment. Lowering sticker prices and making up the difference (and then some) via subscriptions makes a lot of sense. It will also benefit the buyer who doesn't want any subscription services. It's unlikely, for example, that GM will prevent pairing one's phone with the built-in stereo, so you won't
need a subscription unless you want all of the built-in services. You'll still be able to play music via Bluetooth and use navigation on your phone.
If GM wins with this strategy, then everyone will HAVE TO do it.
Apple has already won this strategy. GM is just following their lead. GM isn't doing anything different from what Apple does with their i-devices. If you buy an iPhone, you need to go through Apple for apps and services. If you buy a GM vehicle, you need to go through GM for services. Apple doesn't want third party app stores on their platform. GM doesn't want third party vehicle control/infotainment systems in their vehicles.
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If/when Apple ever feels long-term downward pressure on iPhone sales...they could easily adopt a similar strategy with Apple One+
I don't follow what you mean here. GM is following Apple's current strategy. What strategy would Apple be adopting?