while the prices are ridiculous for some, some seem happy to pay this much. either way, the extra cost for the studio will be negligible, so they have nothing to lose here - except maybe some studios that also own theatres (like universal).
personally i'm more in the "ridiculous" camp - i can pay € 13 to see a 3D movie in imax with loud surround sound and on dual-projectors - i couldn't get to a break-even situation and keep up with technology at the same time, building a comparable system at home. (and it'd piss off the neighbours)
personally i'm more in the "ridiculous" camp - i can pay € 13 to see a 3D movie in imax with loud surround sound and on dual-projectors - i couldn't get to a break-even situation and keep up with technology at the same time, building a comparable system at home. (and it'd piss off the neighbours)