I chose to live beneath my means for many years and was also ultra aggressive negotiating compensation for new (IT technology) job opportunities and follow-on increases with the organizations where I've worked. So many of my colleagues just rolled over like a puppy dog and took whatever scraps were thrown their way for a job offer, raises, etc. Many of them were "keeping up with the Jones", in debt on credit cards, new car loans, extravagant vacations, ...Live within your means and don't worry about what other people buy. Life is too short for being worried about what others think of you. Self worth is not tied to material objects.
Even with staying further ahead financially (always zero debt other than the mortgage on my house), I still don't go way overboard on things. Bought my first ever non-refurb Mac when the Studio Base Max came out and sold my M1 Mini within a few weeks to maximize what I could get for it to offset the added expense.