Huawei Ad Teases 'The Real AI Phone', Mocks Facial Recognition in Clear Dig at Apple

[Sedulous]

Wake me up when Apple originated something truly new and useful. I can't see that with ****** iPhone X.

Quite a few "new and useful" things shown. AR features using all new software and hardware certainly stood out. Your posts always are the same. Blah blah, Apple is overpriced. And if only specs and hardware are considered, you might be right. But the cost includes the whole widget... and that is really what makes the experience different from all the others. Once you get that, you can be free of the urge to remind us that you think "Apple is overpriced".

 

[lazyrighteye]

Animoji isn't the end game here, folks. It's a way to effectively introduce ridiculously powerful tech to the mainstream - something Apple has mastered.

My generation is not the emoji generation. And I am no longer Apple's target - both of which are fine/expected/non issue for me. But because I'm no longer Apple's target has little to do with their efficacy as a company. Clearly, they're doing juts fine.

I have a feeling the vast majority of the Apple hate comes from those struggling with not being Apple's favorite. #itsok #ithappens #accept #smile

 

[Compote]

Took a photo for someone on one of these phones and it was honestly the most laggy, horrible thing I've ever used. Perhaps it was old, or just a low end model, but either way, no thanks!

Went on a boat trip last month with a friend and we exchanged photos afterwards... His Huawei took **** pictures, like not even iPhone 4S quality. Dk if phone was old, didn't ask.

 

[hollersoft]

That reminds me. Is Amateur Hour over yet?

 

[Porco]

I literally just posted about another red-nosed individual in a different thread then I read this story/thread. All I can say is, at least we know the clown has LTE I guess! (It's a Watch gag).

I wasn't prepared for how basic that clown ad would be. It made it funnier to me, but probably not in the way they intended.

The real question I have about FaceID is will it work just as well when all the people mocking it now have egg on their faces? I suspect it will. Even though I'm not all that keen on it personally, I have no doubt it'll work quite well.

 

[keysofanxiety]

If animated emojis are the main feature of the phone, then its a sad day for apple products.

apple as cool when Jobs was running it now we get this???
View attachment 718672

Ironically I'd argue this is the sort of tech that Jobs would have loved. Fun and innocent but with some really great technology behind it — and a lot of capability for future development. Accurate face tracking like that is seriously impressive, even if you don't personally agree with its utilisation.

What about the iChat backdrops that Jobs demoed, on a rollercoaster and stuff? He was loving it. Just a bit of fun.

Lighten up, it's pretty cool tech!

 

[44267547]

Competition is great for everyone. It keeps manufacturers working hard to earn our hard earned dollars. I hope Apple takes the high-road and does not respond to this. They don't need to. #FaceIDGate will disappear once the devices are in the hands of users. The time period to mock this feature will be very narrow.

This somewhat happened last year with the removal of the 3.5 mm Jack. Samsung made a comment during their August Keynote before the iPhone 7 even launched, about how the Note 7 would include the Jack in a snobbish way. I think these companies need to be proud of the technology they are releasing and be professional about how they want to demonstrate it's true capabilities, versus making hints about another companies mistakes.

 

[Black Tiger]

Correct, but the people who want these are typically young kids, such as teen girls, yet the phone's price tag is certainly not targeted towards them. So if you're positioning a phone's price point for a given demographic, then it should have features for that demographic, not for some teen girls, who use snapchat all the time. I'm not knocking that, as my girls use those sort of things, but they're certainly not getting an iPhone x.


I trot out the corpse when it makes sense, and in this instance its apropo. Jobs gave Apple a coolness factor, including great products, I see the opposite under Cook.

You must have missed Jobs introducing Photobooth on the Mac. Go look it up and tell me it isn't pretty much the same. Or how about the time Jobs introduced iPod socks to the world. Let's not pretend that Steve wasn't up to the same sorts of things. He may be gone, but all of these execs were around back then too and none of Apples products were created in a vacuum by Jobs himself.

 

[fairuz]

Is'nt this the company that was banned from the US router business because of Chinese spying?

Theft, not just spying. Their routers ran (TBH, probably still run) Cisco software.
[doublepost=1505754289][/doublepost]

built-in neural processing unit

This is actually serious. Dedicated hardware for neural nets and other "ML" tasks can be a lot more efficient even than GPUs that target it. Question is if this chip can actually be used for a wide variety of applications or if it's just a gimmick so they can get a good score for one benchmark.
[doublepost=1505754483][/doublepost]

Correct, but the people who want these are typically young kids, such as teen girls, yet the phone's price tag is certainly not targeted towards them. So if you're positioning a phone's price point for a given demographic, then it should have features for that demographic, not for some teen girls, who use snapchat all the time. I'm not knocking that, as my girls use those sort of things, but they're certainly not getting an iPhone x.

Pretty sure teenagers spend more money on electronic luxuries than any other demographic.
[doublepost=1505754554][/doublepost]

I trot out the corpse when it makes sense, and in this instance its apropo. Jobs gave Apple a coolness factor, including great products, I see the opposite under Cook.

Same

 

[curtvaughan]

Looks like the sad state of Apple! Arrogance will always take you down. Look at Microsoft and BlackBerry.

https://www.forbes.com/sites/lauren...th-quarter-earnings-cloud-azure/#201dac597a2c

 

[lowendlinux]

https://www.forbes.com/sites/lauren...th-quarter-earnings-cloud-azure/#201dac597a2c

Microsoft is a company most people don't really understand it has full stack integration enterprise integration, it's not just Windows on a Acer laptop.

 

[Avon B7]

Trying to pick a feature, which actually worked perfectly, as intended, during the keynote. Well done, Huawei's marketing team.

I think the point was to get your attention and draw it to them.

It doesn't matter what comes next. The Huawei marketing team got an entry on MacRumors and your attention. You even posted.

Mission accomplished. The Mate 10 is irrelevant until 16th October. Expect more teasing in the run up. They had a light hearted poke at Samsung too.

 

[Kabeyun]

Maybe some General Tso's chicken will make those words taste better when they realize FaceID is state of the art.

 

[Avon B7]

This is why I sometimes despise some Android manufacturers. They only feel validated when they mock Apple. Get into your own league and prove yourself to be better instead of playing these games.

That is incorrect. Huawei teases Android manufacturers too. Validation has nothing to do with it.
[doublepost=1505761611][/doublepost]

WHA WAY....What a stupid name...and who would actually buy these crap devices except for people who have no clue about technology and that their phone is actually routing calls directly through Beijing. Huawei can shove it wha waaaaay up their...

Is 'Apple' a better name? I doubt 'Huawei' sounds strange in China.

 

[samlikesmac]

I’m impressed you saw one in the wild.

The shade

 

[mdelvecchio]

Correct, but the people who want these are typically young kids, such as teen girls, yet the phone's price tag is certainly not targeted towards them. So if you're positioning a phone's price point for a given demographic, then it should have features for that demographic, not for some teen girls, who use snapchat all the time. I'm not knocking that, as my girls use those sort of things, but they're certainly not getting an iPhone x.

I trot out the corpse when it makes sense, and in this instance its apropo. Jobs gave Apple a coolness factor, including great products, I see the opposite under Cook.

Nonsense. What made Apple products cool under Jobs wasn't the man, a testy CEO of a multi-national. It was the products. And that remains every bit true today as then. The devices today are the finest iterations they've ever been, which is why demand routinely outpaces supply (see AirPods, expected X shortages, 7 shortages, etc etc). Same as it ever was.

As for pretending that there are no high-end features aimed at the demographic that can afford the X -- I dont even know what to say. Did you even watch the product event? How is it possible that you're unaware of the A11, the cameras, the screen, and all of the nerdy stuff they went over? If only you could find a website that outlined 50 of the new features of the X....

And no, unless you were a personal friend of Jobs, or close colleague, then trying to use the "Steve Jobs would never!" trope is delusional. You didn't know the man, you'll never know what he thought, nor what he would think. Just stop.

 

[Avon B7]

Maybe some General Tso's chicken will make those words taste better when they realize FaceID is state of the art.

FaceID could well be. Other stuff too.

We will have to wait for the 16th to see what the Mate 10 will offer but we know the Kirin 970 has dual enhanced ISPs and that AI will play a role in the camera usage.

Will also know that the SoC will also pack a state of the art modem:

https://www.phonearena.com/news/Kinrin-970-chipset-hits-1.2Gbps-downlink-speeds-in-testing_id98147

We also know that the Honor Magic was released in China almost a year ago as a test bed for some of the AI that will filter through to Huawei phones (the Mate 10?). They will have progressed a lot since then and the Kirin 970 NPU has been opened up to developers so they can take advantage of it.

They have been working very closely with Cambricon and the result is very much state of the art even if this is just the start.

 

[Avon B7]

"Huawei surpassed Apple's global smartphone sales for the first time in June and July"

ok. lets just compare the cheapest phones both player have in their range.
iphone SE (32GB) - $349 (out of 7)
HUAWEI Y3 II DUAL SIM w/ (8GB) - $99 (out of 30)

not exactly the same, right? so if one chooses to get a huawei, its probably because of the price, i guess.
some people identify vendors based on their flagship device, and in most cases their revenue comes from the lower end stuff.

Most of Huawei's revenue doesn't come from the low end. In fact, they are pulling out of that area.

It is also investing enormous amounts of R&D into its projects and will possibly announce an agreement soon with a major US carrier to carry it's Mate 10 (high end) and P11 (also high end).
[doublepost=1505769075][/doublepost]

What has Huawei made that's native. They had success handing to then. Huawei has noting to contribute.

A lot

http://www.huawei.com/en/about-huawei/research-development

Look closely at their battery tech (using graphene and graphite) and Supercharge on handsets. Look at the Cat 18 modem on the Kirin 970. Look at their antenna arrays etc

 

[ikir]

Correct, but the people who want these are typically young kids, such as teen girls, yet the phone's price tag is certainly not targeted towards them. So if you're positioning a phone's price point for a given demographic, then it should have features for that demographic, not for some teen girls, who use snapchat all the time. I'm not knocking that, as my girls use those sort of things, but they're certainly not getting an iPhone x.


I trot out the corpse when it makes sense, and in this instance its apropo. Jobs gave Apple a coolness factor, including great products, I see the opposite under Cook.

It is also very easy to said that, but I love AppleTV, Apple Watch and I enjoy Apple ecosystem even than before. Even if i’ve Loved Steve, Apple si doing fine and I love these products, they simplify my life.

 

[swm]

Most of Huawei's revenue doesn't come from the low end. In fact, they are pulling out of that area.

just by looking at their 2016 sales figures, i'd kindly disagree. they claim to sell ~140m smartphones in this year, and ~10m were P9 out of those. that is, the rest (130m) came from the lower segment.
there is a difference between a "regular" smartphone and an entry level iphone. most carriers do not sell feature phones at all - instead they sell "smartphones". that translates to some underpowered device with barely enough resources (RAM, CPU, flash) and bloated unoptimised os with preloaded junk. and you get this almost for free from the carrier. but they pay real money to the vendor. so when the huawei Y3 is announced as the most affordable smartphone in the UK, that means they sold a crapload of those entry level cheapies.

and since 45% revenue of huawei comes from China, there might be a significant amount of china-only phones which never ever get to the US or europe, probably through an ebay middleman. if.

 

[Avon B7]

just by looking at their 2016 sales figures, i'd kindly disagree. they claim to sell ~140m smartphones in this year, and ~10m were P9 out of those. that is, the rest (130m) came from the lower segment.
there is a difference between a "regular" smartphone and an entry level iphone. most carriers do not sell feature phones at all - instead they sell "smartphones". that translates to some underpowered device with barely enough resources (RAM, CPU, flash) and bloated unoptimised os with preloaded junk. and you get this almost for free from the carrier. but they pay real money to the vendor. so when the huawei Y3 is announced as the most affordable smartphone in the UK, that means they sold a crapload of those entry level cheapies.

and since 45% revenue of huawei comes from China, there might be a significant amount of china-only phones which never ever get to the US or europe, probably through an ebay middleman. if.

So little of their revenue came from the low end that they decided to pull out of that area (announced earlier this year). The bulk of what you are referring to came from the so called affordable premium segment, not the low end.

 

[uezi]

Just my two cents...

Everybody is getting angry that apple has been mocked by another company.

Calm down!

Really!

Apple also mocked other companies in the past. Especially intel with their calculation mistake (in an 586/486?) (print), the intel snail-processor (tv) and the burning intel guy (tv) to claim the superiorty of their PowerPC cpu...

 

[darkarn]

Looks like this joke didn't float as well as that balloon from this movie...

 

[Matouš]

Correct, but the people who want these are typically young kids, such as teen girls, yet the phone's price tag is certainly not targeted towards them. So if you're positioning a phone's price point for a given demographic, then it should have features for that demographic, not for some teen girls, who use snapchat all the time. I'm not knocking that, as my girls use those sort of things, but they're certainly not getting an iPhone x.


I trot out the corpse when it makes sense, and in this instance its apropo. Jobs gave Apple a coolness factor, including great products, I see the opposite under Cook.

Do you remember old days with Steve Jobs on Macworld? They used to show you face time with many effects and PhotoBooth and Jobs did not looked cross about it.

 

[Millah]

Correct, but the people who want these are typically young kids, such as teen girls, yet the phone's price tag is certainly not targeted towards them. So if you're positioning a phone's price point for a given demographic, then it should have features for that demographic, not for some teen girls, who use snapchat all the time. I'm not knocking that, as my girls use those sort of things, but they're certainly not getting an iPhone x.


I trot out the corpse when it makes sense, and in this instance its apropo. Jobs gave Apple a coolness factor, including great products, I see the opposite under Cook.

Photo Booth is a certified Steve Jobs approved application. What do you have to say about that? It was Tim Cooks fault too probably. Or wait, maybe it’s Tim Cooks fault that they haven’t taken Photo Booth further! Damn you Tim!

...

Way to go. Jobs truly had reality distortion powers. He has seemingly been able to alter everyone’s memories and make them believe in some warm/fuzzy past utopia that never actually existed.

Apple has done stuff like this since the very beginning. Don’t get it twisted. Jobs personally seemed most excited when they came up with fun new features. Things like Mac Paint, Photo Booth, iChat backdrops were all fun experiences targeting the “mere mortal” (aka teen girls, according to immature elitists on Macrumors). Jobs tried to make technology “FUN to use,” as he himself has said. Animoji is perfectly in line with this sort of thing that Apple HAS ALWAYS DONE. Maybe you’ll see that’s true if you decide to look at history a little more objectively.

It just blows me away, the amount of negativity people always try to find with new iPhones. Apple miniaturized 3D tracking technology into a tiny little notch at the top of the iPhone display, improved it, utilized it in a completely new way, and created state of the art silicon for a co-processor to perform deep learning and neural networks ON-DEVICE, in a handheld pocket super computer built out of premium precision-machined materials. But god forbid they utilize this technology for something fun.

It’s unbelievable. The mindset of some people in the Apple community truly blows my mind. Petty doesn’t even begin to describe.