"Huawei's biggest problem is that it still lacks considerable brand awareness in the western world."
So the thing we say about Huawei is, "Who are they?"
It was true until last year, at least in my country.
Now Huawei has its own space inside the equivalent of Best Buy, just like Samsung and Apple. But they usually have shop assistants there, while Apple doesn't (they have Apple stores, so it makes sense). They are even airing ads about their latest smartphone with Leica, so they're gaining popularity.
Apple is still the brand with the best visibility inside the store, and even on fliers when they're doing some sales, but Samsung is just behind and Huawei is the third big name