This is my biggest concern. If sales do well, it will be the new price point, which itself will creep up year by year.I know and I'm worried this is the new normal. I for one am very hesitant to plunk down that much money. Given that its a Gen 1 product just increases my hesitancy.
I know, talk about foot in mouth moment. Sorry, but when you offer watches that are priced at 1,300 dollars and a phone at 1,000 (US) you are catering to the rich.
I'm actually more disappointed the x AppleCare prices have jumped, greed.
I just picked up a 7 plus with Apple care 256 for £650, even the thought of a 8 256 for £1100 with AC lost me....I'll be returning my preorder .
I'm okay buying a generation behind each year from those desperate to upgrade.
Apple was guaranteed £600-£800 from me each year for the flagship phone, the last iPhone I bought new was 6S plus and only cause my 6 was such a lemon, and only reason I got the 7, I need 256 storage.
Wonder how many more annual upgraders have jumped ship like me .