It all comes down this.... Apple wants to push this stupid iTunes methodology and their FAILED Apple TV with internet downloads.
To me, internet downloads of movies (and TV shows) with the same quality (video and audio) as BluRay won't happen any time soon.
... and when you have crappy service providers such as I do where it is is a duopoly between the cable and telephone company with resellers buying from the telephone company for DSL services... with data caps of 90GB ... . and it taking FOREVER TO DOWNLOAD anything that has reasonable quality.
I like watching movies in HD and that includes HD video+audio in my home theatre but I like the flexibility of taking it on the road with me if I so choose.
Also, I like others don't want to have to pay to (re)download all of the content nor do I have the space/infrastructure/redundancy to accomodate/back it up (nor do I want to maintain this; I have to do this at work already

).. and to me I like the media that I can take with me and not rely on an internet connection. Say I was downloading a movie that takes forever and now I can't take my laptop anywhere especially with me on the subway
IMHO,
Jobs needs to get off his high horse and stop being arrogant where he thinks only his technologies are being used/should be used by consumers.... clearly there is a demand for HD media sources and currently you can't viably do this with internet downloads.