IKEA today has launched a new "tribute campaign" to Apple and the inductive wireless charging features of the iPhone 8, 8 Plus, and X, playing off of popular Apple catchphrases like "This changes everything" and "Think different" (via DesignTAXI and The Verge). Images via The Verge The campaign is called "This Charges Everything," and includes multiple other references to Apple's advertising campaigns of years past, as well as a few jokes aimed at the internet's wish for AirPower to be called "Apple Juice." The new IKEA ads are aimed at the RIGGAD LED lamp with Qi wireless charging, which runs for $69.99, and the VARV Table lamp with Qi wireless charging, which runs for $79.99. Other Apple references include: "One more thing... it's also a lamp," "Link different," and a question asking Siri "what lamp should I buy?" IKEA has quite a few pieces of furniture and home accessories with Qi pads, including bedside tables, floor lamps, and individual charging pads (single and triple) that you can place anywhere. IKEA teamed up with advertising agency ACNE to build the campaign for "This Charges Everything." According to Morten Kjær, Creative Director at IKEA Creative Hub, "IKEA has been very progressive with wireless charging, and we are thrilled that new iPhone owners finally can make use of one of the most powerful lamps we've ever made." The new campaign has been shared to time with today's launch of the iPhone 8 and iPhone 8 Plus, which are the first of Apple's iPhones to ever support wireless charging through the Qi standard. When it launches in November, the iPhone X will also support the feature and will be able to charge through IKEA's furniture. For a look at current and upcoming Qi-supported charging pads, check out our roundup here. Article Link: IKEA Launches New Apple-Inspired Ad Campaign for Qi Charging Furniture
But but but, PROPRIETARY! DONGLE! APPLE PROFITS! CLOSED GARDEN! lol, there you go Android nerds, did I hit all the bullet points for you?
This is for those who underestimate Apple's marketing pull. Qi charging has existed for years (it's built into my Note5!) but now that Apple puts a phone out with it built in, then people take notice. Amazing.
hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed. welcome to 2014.
I'm pretty sure 'need' means 'want' or 'could use' in this context. We really don't 'need' any of this.
Apple is very clever in 'leaving them wanting more' with all their devices. That, my friend, is why they will NEVER be first to the party (again).
nop, that got implemented from the start as a standard by the entire industry. Nobody put their head in the ground and pretended it was not a good idea.
no you do, it makes life 10 times easier. Try it, you will never use anything else. I have a wireless charging case on my SE since day 1. I knew Apple was full of it when the wireless charging furniture came at the office. you can even get a Dell monitor with the pad on the base.
The only Apple Watch that will work with Qi is the Series 3. So, if you are getting one you should be able to use this lamp to charge it.
Wireless charging does seem to make more sense since dropping the headphone jack, (re-)enabling charging and listening to music at the same time