IKEA Launches New Apple-Inspired Ad Campaign for Qi Charging Furniture

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  1. MacRumors, Sep 22, 2017

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    IKEA today has launched a new "tribute campaign" to Apple and the inductive wireless charging features of the iPhone 8, 8 Plus, and X, playing off of popular Apple catchphrases like "This changes everything" and "Think different" (via DesignTAXI and The Verge).

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    The campaign is called "This Charges Everything," and includes multiple other references to Apple's advertising campaigns of years past, as well as a few jokes aimed at the internet's wish for AirPower to be called "Apple Juice."

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    The new IKEA ads are aimed at the RIGGAD LED lamp with Qi wireless charging, which runs for $69.99, and the VARV Table lamp with Qi wireless charging, which runs for $79.99. Other Apple references include: "One more thing... it's also a lamp," "Link different," and a question asking Siri "what lamp should I buy?"

    IKEA has quite a few pieces of furniture and home accessories with Qi pads, including bedside tables, floor lamps, and individual charging pads (single and triple) that you can place anywhere.

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    IKEA teamed up with advertising agency ACNE to build the campaign for "This Charges Everything." According to Morten Kjær, Creative Director at IKEA Creative Hub, "IKEA has been very progressive with wireless charging, and we are thrilled that new iPhone owners finally can make use of one of the most powerful lamps we've ever made."

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    The new campaign has been shared to time with today's launch of the iPhone 8 and iPhone 8 Plus, which are the first of Apple's iPhones to ever support wireless charging through the Qi standard. When it launches in November, the iPhone X will also support the feature and will be able to charge through IKEA's furniture. For a look at current and upcoming Qi-supported charging pads, check out our roundup here.

    Article Link: IKEA Launches New Apple-Inspired Ad Campaign for Qi Charging Furniture
     
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  2. Solomani, Sep 22, 2017

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    Please IKEA, please no apple-flavored meatballs in your cafeteria….. please…
     
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  3. norbinhouston, Sep 22, 2017

    norbinhouston macrumors regular

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    #3
    But but but, PROPRIETARY! DONGLE! APPLE PROFITS! CLOSED GARDEN!

    lol, there you go Android nerds, did I hit all the bullet points for you?
     
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  4. melendezest, Sep 22, 2017

    melendezest Suspended

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    This is for those who underestimate Apple's marketing pull.

    Qi charging has existed for years (it's built into my Note5!) but now that Apple puts a phone out with it built in, then people take notice.

    Amazing.
     
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  5. satchmo, Sep 22, 2017

    satchmo macrumors 68020

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    #5
    Would this lamp work with the Apple Watch or is that a different type of charging?
     
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  6. trusso, Sep 22, 2017

    trusso macrumors 6502

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    Not an IKEA customer, but points for cleverness. I like the real apple with a bite out of it.
     
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  7. Adelphos33, Sep 22, 2017

    Adelphos33 macrumors 6502a

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    I actually need a table lamp. Will buy
     
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  8. adamjackson, Sep 22, 2017

    adamjackson macrumors 68000

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    I LOVE these.
     
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  9. Soopastar, Sep 22, 2017

    Soopastar macrumors newbie

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    But...its ugly.
     
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  10. a.gomez, Sep 22, 2017

    a.gomez macrumors 6502a

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    hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

    welcome to 2014.
     
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  11. TonyC28, Sep 22, 2017

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    #11
    This charges everything....link different...one more thing. Kinda funny
     
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  12. FelixDerKater, Sep 22, 2017

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    #12
    Send in the lawyers!
     
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  13. ambo, Sep 22, 2017

    ambo macrumors newbie

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    IMO we still don't NEED wireless charging. It's just a luxury spec.
     
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  14. norbinhouston, Sep 22, 2017

    norbinhouston macrumors regular

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    #14
    We had multitouch and large screens from the beginning.

    Welcome to 2007.
     
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  15. applesith, Sep 22, 2017

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    Clever. Those are some ugly lamps tho.
     
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  16. melendezest, Sep 22, 2017

    melendezest Suspended

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    I'm pretty sure 'need' means 'want' or 'could use' in this context.

    We really don't 'need' any of this.
     
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  17. LordQ, Sep 22, 2017
    Last edited by a moderator: Sep 22, 2017

    LordQ Suspended

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    #17
    I couldn't agree more with what you said, it's not about being the first to the party.
     
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  18. mobilpeter, Sep 22, 2017

    mobilpeter macrumors newbie

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    #18
    This only charges one device at a time ?
     
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  19. melendezest, Sep 22, 2017
    Last edited by a moderator: Sep 22, 2017

    melendezest Suspended

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    #19
    Apple is very clever in 'leaving them wanting more' with all their devices.

    That, my friend, is why they will NEVER be first to the party (again).
     
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  20. a.gomez, Sep 22, 2017

    a.gomez macrumors 6502a

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    nop, that got implemented from the start as a standard by the entire industry. Nobody put their head in the ground and pretended it was not a good idea.
     
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  21. satchmo, Sep 22, 2017

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    #21

    This one isn't so bad...the one with the weird fluted shade is though.
     

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  22. yaxomoxay, Sep 22, 2017

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    #22
    I love Ikea I love Ikea I love Ikea !
    --- Post Merged, Sep 22, 2017 ---
    Will it charge AW?
     
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  23. a.gomez, Sep 22, 2017

    a.gomez macrumors 6502a

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    #23
    no you do, it makes life 10 times easier. Try it, you will never use anything else. I have a wireless charging case on my SE since day 1. I knew Apple was full of it when the wireless charging furniture came at the office.

    you can even get a Dell monitor with the pad on the base.
     
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  24. gsmornot, Sep 22, 2017

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    #24
    The only Apple Watch that will work with Qi is the Series 3. So, if you are getting one you should be able to use this lamp to charge it.
     
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  25. Piettr, Sep 22, 2017
    Last edited by a moderator: Sep 22, 2017

    Piettr macrumors newbie

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    Wireless charging does seem to make more sense since dropping the headphone jack, (re-)enabling charging and listening to music at the same time
     
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