This is for the Apple fans...
Cars had wireless charging built in since last year, the market for wireless charges is big and has been for several years, people have been ‘taking notice’ of wireless charging for several years now..
Apple hasn’t changed a thing, I’m 100% confident Ikea hasn’t invented, developed, produced and done all the advertising campaign for a range of wireless charging furniture in less then a week, and I’m fully confident ONLY and I mean ONLY the ad campaign was made hoping Apple would go wireless, and I bet they had a second ad campaign produced and ready if Apple didn’t go wireless.
IKEA are clearly mocking Apple's late adoption of wireless charging, just like they were mocking those cringe worthy Apple promo videos with Ive talking to a non-existent person to his right, when they made their IKEA paper manual video. Of course they are well aware that the followers will queue up to buy the "Apple inspired" charging products.