IF the look of the watch is why you bought it,you missed the point with the smart watch. I also got a Rolex,only times I use it is in environments where the Apple Watch would easily get damaged. Obviously a fully mechanical,stainless steel Watch that's completely waterproof is better when working with welding and assembling parts for oil platforms at 100 fathoms...As an owner of both, I'd say it's just a matter of different styles and taste. Granted, the price of Rolex has gone up so much vs. inflation that they've fully moved into the realm of luxury goods, rather than simply well-made tools.
It's like comparing the following, which are both classic designs:
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Rolex got several models,a battered stainless Rolex submariner looks about the same as any matte steel finish Watch bought at some flea market. Of course it works better.I'm not a fan of Rolex by any stretch, but even I would struggle to say the AW is better looking..