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macrumors bot
Original poster
Apr 12, 2001

Instagram has been updated today with an all-new colorful icon, moving away from its iconic brown and beige logo that still had an iOS 6-style skeuomorphic design, long after many popular developers have since adopted flatter aesthetics.

"Today we're introducing a new look," the company wrote in a blog post. "You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form."


The app itself has also received a major redesign with a flatter black and white appearance in line with the overall look of iOS 9. Instagram says "the simpler app design puts the focus on your posts and keeps your features in the same place."


Instagram is free on the App Store for iPhone. The version 8.0 update should be rolling out worldwide for all users today. Instagram's other apps Layout, Boomerang, and Hyperlapse have also received new icons.

Article Link: Instagram Updated With Brand New Icon and Flat Design


macrumors 68000
Feb 4, 2011
Terrible. How are you going to have a colorful app icon (that looks bad) with a black and white app color scheme? The icon should be consistent with the app's color scheme.

Pinterest - red icon, red/white
Twitter - blue app icon, blue/white
Facebook - blue app icon, blue/white
Instagram - tutti frutti app icon, black/white....mess.


macrumors regular
Nov 10, 2007
Bristol, UK
Can I have some of what the designers were taking when they chose to make and approve that icon?

The old icon was iconic. Should have been flattened to this:

View attachment 630908

Agree with you. The new icon is incredibly boring and indistinct. They have also updated their Hyperlapse and Layout apps to the same low standard. Uninspired, simplistic brain dead design.


macrumors regular
Feb 16, 2009
They're throwing away a lot of brand equity by tossing the old iconic icon for a generic neon gradient. There is nothing about the new design that references IG. I guess it makes sense--IG has gone from a quirky, photos only app to a generic, nearly advertisement only app.

Joseph C

macrumors 65816
Feb 5, 2009
The UI looks perfectly ready for a system dark mode in iOS 10 (wonder if this app will be in the Keynote?) but the icon... it's disgusting, almost demands a petition!
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