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Can I have some of what the designers were taking when they chose to make and approve that icon?
I think the inspiration is clearly from iOS design. The bright Jony Ive Gradients. While your suggestion is nice, I think it is closer to Material design guidelines than iOS.
 
I think they took things too far with the simplification of the icon. It looks very generic now. It lacks personality. It doesn't stand out among the dozens of Instagram clones. The one thing I do like is that they used distinctive coloring. So many apps are blue, green, etc. Very few use this color palette.
 
As for the new app UI itself, it doesn't seem bad. However, it's a tad boring. I'm not a heavy user, but it doesn't look like a ton has changed. There is definitely a lack of emphasis on the camera button now. They're probably trying to move people away from making so many updates to browsing other people's updates. That's where they can monetize with ads going forward.
 
Instagram has been updated today with an all-new colorful icon, moving away from its iconic brown and beige logo that still had an iOS 6-style skeuomorphic design long after many popular developers have since adopted flatter aesthetics.

Developers don't know **** about good taste. They just follow something trendy that was imposed by Apple all of the sudden.

Jony Ive knows **** about good taste. Clearly the only man who had some clue about it was Steve, who always knew how to keep Ive in his place.

I know for sure that 20 years from now we'll look at the past and wonder: how the f*ck were we able to do that? The same way we'll look back at that current american-crew-haircut-trend and think—what a ridiculous look we had back in the 2010s, just like the 80s, right?
 
Even iOS can't deal with that mess, and rightly so.
Having owned nearly every iPhone since the first day when they had black backgrounds, I used to be all about the muted, minimalist look. But lately I've been all about the vibrant colors. Now I'm used to it. But I've had this background for a while, so it's probably time to change it. Maybe I'll switch back to something calmer and see how I like it.
 
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Excited for iOS 10 and dark mode.
I'm not sure what the context is for this comment (talking about how light the Instagram UI is?), but I will always upvote anyone who talks about wanting a dark mode. Might be my #1 wish for iOS 10, aside from some additional "pro" features for iPad.
 
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Can I have some of what the designers were taking when they chose to make and approve that icon?

The old icon was iconic. Should have been flattened to this:

View attachment 630908
I don't even use Instagram, but this is obviously what the new icon should've been. Even though I don't use it, I know what it is and what it looks like. The new icon makes it completely unrecognizable to those that are aware of but don't use Instagram.
 
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good thing apps have the name underneath otherwise I'd NEVER recognize this! AHHHHHH CHANGE SUCKS!

</sarcasm>

good god, I'm scared as to how some of you crack under pressure in dealing with change in more important life matters. This change has been long overdue to fit in with the flat theme of this OS.
 
these non-sensical designs...between instagrams new goofy gradient (which they purposely combined all of their previous colors into) and Ubers' nearly unrecognizable icons.
 
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Instagram was mostly dead to me once it severed its symbiotic relationship with Twitter (making it so that Instagram pictures no longer preview correctly in tweets). Since most people I follow are on Twitter I just stopped using it and tweeted pictures directly.

Now they change to this fugly color scheme? Facebook really does ruin everything it touches...
 
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good thing apps have the name underneath otherwise I'd NEVER recognize this! AHHHHHH CHANGE SUCKS!

</sarcasm>

That's not the point. The whole concept of a brand is to have its logo be recognizable anywhere, by anyone, at any time. Look at Pepsi's logo. Do you think they need to put "pepsi" underneath to say it's Pepsi?

Other iconic logos include:

Twitter's bird
Apple's apple!
Starbucks
Adidas
NBC's peacock

etc...

Instagram took that away with their new logo. They are now generic.
 
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