Instagram Updated With Brand New Icon and Flat Design

[LordQ]

Loving it - flat design is so much cleaner, simple and elegant.

 

[bushido]

thats insane, thats like Apple getting rid of the Apple Logo to replace it with a fruit basket

 

[bunkscene]

Yup, that icon is heinous.

I do like the new app look.

 

[vertsix]

What a disgusting icon. Why couldn't they just use the old Apple Watch icon?

 

[bushido]

What a disgusting icon. Why couldn't they just use the old Apple Watch icon?

View attachment 630925

they want people to focus on bitching about that ugly icon while sneaking in their new filter algo

 

[Jayderek]

That's not the point. The whole concept of a brand is to have its logo be recognizable anywhere, by anyone, at any time. Look at Pepsi's logo. Do you think they need to put "pepsi" underneath to say it's Pepsi?

Other iconic logos include:

Twitter's bird
Apple's apple!
Starbucks
Adidas
NBC's peacock

etc...

Instagram took that away with their new logo. They are now generic.

all logos that have been changed at various times. So?

 

[d28z28]

So I updated the app and I got the new icon but NOT the UI - anyone else? No idea how else to "update" it to get the new UI.

 

[BJMRamage]

oh that App icon is hideous. it reminds me of a printer's logos where the owner said "we print full color, let's add a rainbow to the logo to make sure people understand" no, that's not how great design works. I am not saying they needed to simply flatten the old app icon. that would have worked but the progress and forward-thinking would be minimal. yes, a new app icon/design is fine but don't simply add a gradient because you cannot flush out an idea or color scheme to work properly.

 

[Michaelgtrusa]

Funny https://twitter.com/LounaTuna/status/730419173042491392/photo/1

 

[S.B.G]

The icon doesn't bother me but I'm not overly thrilled with the new flat white look. But, I'll get used to it and carry on.

 

[mookie89]

I don't know, I kind of like the new Instagram look. The icon maybe is a little too gradient heavy, and it's certainly as minimal as they could have gone with the representation of a camera without becoming abstract. I do like the purely black and white interface. That seems to be a trend lately, something the new  Music app is rumored to adopt as well…curious to see if they have a similar style.

 

[Mizouse]

Looks like I still won't be updating the IG app.

 

[paul_ryp]

How many designers does it take to put in a light bulb...... 1 to do it and 99 to tell them how they would have done it so much better. lol you lot.

 

[_mdavenport]

Pretty bold redesign... I don't hate it, but I'm not crazy about it.

 

[Mizouse]

Hyperlape and Layout from Instagram were updated to the same style icon, but no ugly gradient.

 

[makr]

It has ads now. No thanks.

Don't use it then, they are not a non-profit organisation right?

 

[bpp85]

I like it

 

[baller1308]

 

[brunosh]

Wow, shocked that they had the courage to change such an emblematic icon. The flat design of the app is ok, but that new icon, jeez! Look what you've done Jony Ive, blinding gradients everywhere!

 

[tennisproha]

Can I have some of what the designers were taking when they chose to make and approve that icon?

The old icon was iconic. Should have been flattened to this:

View attachment 630908

Hah, yeah seriously, it's not even close.

Your rendering is quite good. How'd you do it?

 

[Kobbr]

It has ads now. No thanks.

I can't remember the last time I saw an ad tbh

 

[OtherJesus]

Glad I saw this before I updated.

I give it a few hours before the Internet backlash forces them to call a big wig boardroom meeting to change the icon.

 

[bluespark]

Can I have some of what the designers were taking when they chose to make and approve that icon?

The old icon was iconic. Should have been flattened to this:

View attachment 630908

I have never used Instagram, but that's exceptionally good work. Too bad they didn't turn to you in the first place.

 

[Richardgm]

Another beautiful app ruined by this boring flat iOS 7 design trend ... What a shame

Every app is losing its character thanks to iOS 7.

 

[mkeeley]

Old one is much nicer.
[doublepost=1462986230][/doublepost]

The outline of the camera is fine... but that color scheme, yikes.

edit - Why didn't they use this version? So much better! For whatever reason their twitter image uses this one.

That's equally nasty.
[doublepost=1462986396][/doublepost]

I can't ****ing wait until this flat theme trend ends. It's horrifying.

If only. iOS and the Mac had some really lovely icons now we get crap like this. Unfortunately I can't see it happening for quite a while.