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this is not the reason for it.

Intel already has chips (and more in pipeline) that are dirt cheap and offer similar price to performance that Arm in a desktop would. Apple has chosen to not go after this market and therefore doesn't bother with those chips.

if it were for a cheaper retail product, there's no reason why Apple doesn't move towards the Atom CPU's that are already out in the wild. They offer similar price, performance and power usage than the rival Arm chips, but remain within the x86 architecture.

the only reason for a shift to Arm for Apple would be pipeline control and removal of intel as a vendor. They would retain control of their chips like they do now for the ipads and iPhones. That is it.

And what was the state of Apple PC's last time they were their own architecture, incompatible with Windows and the rest of the PC world? thats right, < 2% worldwide marketshare of Personal computers and near bankruptcy in the 90's.

Exlusivity isn't the way to go here. Move to Arm would be a disaster. Intel knows that. Apple knows that. For some reason the pundits and forumers dont
People love to quote the PowerPC to Intel transition, but they seem never realizing that the situation is vastly different. In the past, it was moving from IBM-designed and IBM-manufactured custom processors for a limited scale (worse yet, unlike consoles it needed a fast updating cadence keeping up the pace to PCs), to a product roadmap with a large worldwide scale, leading-edge process, cutting-edge silicon IP and a complete product lineup. Now, people are speculating them to move away from all, or some of, these, back to custom processors built by Apple themselves and manufactured by foundries. While mobile devices prove that Intel's reach can be limited, Macs are completed in the markets that are covered by Intel's shadow. That means one needs a certain advantage to facilitate the transition, instead of just an idiotic line of "we need to control the timing".

Well, devil is always in the details, not in the hyped highlights. The one thing for sure is that ARM has no clear value addition (don't say low power, please) to the x86-dominant PC market, where the Macs are striking a enormous revenue share with its smaller share in unit shipments AFTER its transition to Intel processors.

-

Please don't say moving away from x86 doesn't hurt. You lose the tool chain built around x86. You raise the barrier of porting software, particularly high-profile software which surely contains optimised routines specified for x86's extensions. You also lose the world's most popular virtualisation platform which supports Windows. These are no big deals on their own, but when it comes to a transition to ARM that brings no technical advantages but "lower price only"*, it means the platform sucks. Go ask why consoles have all gone to use x86 this generation (though possibly due to the timing of 64-bit ARM). :)

Heck, if they ever want to cut cost or customise in this regard, even AMD is a seemingly better choice.




* (and usually when people saying this, sometimes they forget that Intel has a complete lineup from ground bottom...)
 
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I understand if people running Windows on Macs think that, but why OS X only people would think so is beyond me. A8 is way, way more powerful than any other ARM CPUs right now, Apple won't be releasing an Ax for the Macs unless it is doing very well against Intel Core CPUs.

Indeed if Intel is genuinely worried about Apple dumping them, they will be offering to manufacture Apple's Ax iOS CPU in their (USA based) fabs.

How will manufacturing in the US help Apple? Intel is struggling to manufacture Broadwell due to their insane insistence on manufacturing in the US. Just like Tim Cook said, Asia is where the worlds manufacturing prowess is. Anyone who takes manufacturing seriously should do it in Asia. I would seriously have doubts on anything manufactured in the US bring any good - think of the Detroit 3. I think it will be better for Intel to get with the program and outsource manufacturing to the TSMC, Foxconn and Samsungs of the world - those who can scale volume quickly and in high quality.
 
How will manufacturing in the US help Apple? Intel is struggling to manufacture Broadwell due to their insane insistence on manufacturing in the US. Just like Tim Cook said, Asia is where the worlds manufacturing prowess is. Anyone who takes manufacturing seriously should do it in Asia. I would seriously have doubts on anything manufactured in the US bring any good - think of the Detroit 3. I think it will be better for Intel to get with the program and outsource manufacturing to the TSMC, Foxconn and Samsungs of the world - those who can scale volume quickly and in high quality.
... and they are able to be the leader without doubt because of their own fabs and leading roadmaps. You sure it is better?... Moreover, part of the Asia has just an advantage in labour intensive work, while fabs aren't quite in this regard.

P.S. I have no idea how you could relate Broadwell's problem with where the fabs located...
 
Can the millions of us that use Macs as Macs chip in a little money to buy a PC for that minority of people that want us to hold up progress... all so that they can use their Mac to game :p

It's posts like this that demonstrate how ignorant some Mac users are. Using macs as macs..... Wow! dont worry how every it plays out they will still be thin and shiny, thus you will be happy ;)
 
Rumor or not, let's hope that this Intel CEO now realizes that Intel needs to do everything it can (bend over backwards) to keep Apple as its customer.

To be honest rubbish. The whole industry faces the same issue while they wait for new chips to come out . And frankly apple computers are generally the last to get the updates. If it's not an iPhone or iPad apple i see little innovation or push from apple to update its computer range. Look at the notebook range, it's BS that's its intels fault that very little has happened in terms of updates, every other manafacturer has produced updated products with more functionality. Let's see the new 12 AIR, and remember it's not intels fault when this thing ships with no ports! Also not intels fault that apple gimped the new Mac mini. Apple's customers biggest problem is not Intel, it's people in apple.

No quad core iMac mini is a joke, the previous generation being faster.mso yeah apple might ditch Intel and give you a worse computer, we the customers are the loosers.
 
Can the millions of us that use Macs as Macs chip in a little money to buy a PC for that minority of people that want us to hold up progress... all so that they can use their Mac to game :p

My sister uses her MacBook Air that I gave her to use GIMP and an emulator. One of those is gaming, the other is photo editing. Well, she uses a browser, OneDrive, and OneNote as well. And let's not forget that her flash use would have to disappear as well for this to be a good thing.

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Isn't Swift language already foreseen for both iOS and os x writing?

So transition work is minimal when it's written in swift right?

Yes. If everyone ports their apps to Swift, it will make porting to ARM easier...
 
Isn't Swift language already foreseen for both iOS and os x writing?

So transition work is minimal when it's written in swift right?

I believe you're right, and the swift language does look cool. I guess the question is about existing software. Do companies like Microsoft, and Adobe want to transition their full fledged applications over to ARM. The current versions on iOS have limitations.

When Apple switched from PPC to intel, it was a huge gamble. They needed the customers to get on board with this (after years of bad mouthing the intel chipset, apple is now using it), and developers to rewrite their apps. They needed to do this to survive. This is not the case this time, and a lot of the customers they gained with the switch are at risk of moving back off - at least I think. For instance, I need to use windows for my job on occasion. If Macs cannot do that, then I need to find a different solution.

Developers who have legacy code and/or older apps will need to rewrite the apps to make them compatible. Not an inexpensive endeavor.
 
Rumor or not, let's hope that this Intel CEO now realizes that Intel needs to do everything it can (bend over backwards) to keep Apple as its customer.

Even without Apple as a customer, Intel likely makes around two hundred million sales of chips per year for processors alone. Don't overestimate Apple on this one, they're not a big player by any real stretch when it comes to the PC market.
 
But will Apple use strong-ARM tactics to make things even more advantageous for their products?

:D

Time will tell...

riscpc.jpg


The StrongARM RiscPC. For its era the best computer I have ever owned by a mile.

Was using ARM desktops the whole 1990s.
 
Even without Apple as a customer, Intel likely makes around two hundred million sales of chips per year for processors alone. Don't overestimate Apple on this one, they're not a big player by any real stretch when it comes to the PC market.

Apple is an important customer of Intel, but given their marketshare at 12%, they're not Intel's biggest customer. Yes, it would hurt their bottom line, but it wouldn't be a fatal blow
 
Apple is an important customer of Intel, but given their marketshare at 12%, they're not Intel's biggest customer. Yes, it would hurt their bottom line, but it wouldn't be a fatal blow

That's what I was trying to say, but failed. Some people act like the world should cater to Apple, but that's just fanboyism talking.

When I said they weren't a big player, I meant in those terms of being able to survive and still do well if Apple went elsewhere.
 
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I believe you're right, and the swift language does look cool. I guess the question is about existing software. Do companies like Microsoft, and Adobe want to transition their full fledged applications over to ARM. The current versions on iOS have limitations.

When Apple switched from PPC to intel, it was a huge gamble. They needed the customers to get on board with this (after years of bad mouthing the intel chipset, apple is now using it), and developers to rewrite their apps. They needed to do this to survive. This is not the case this time, and a lot of the customers they gained with the switch are at risk of moving back off - at least I think. For instance, I need to use windows for my job on occasion. If Macs cannot do that, then I need to find a different solution.

Developers who have legacy code and/or older apps will need to rewrite the apps to make them compatible. Not an inexpensive endeavor.

ah thanks :)

More and more I see windows running in hyper-V or vmware just to get a specific program running.

My guess is that Ms will slowly be turned into a (very rich) app developer company.

As a Dynamics AX consultant, I can perfectly work on my mac via Citrix, remote desktop or hyper-V. I only need office and visio to run locally and even than Visio is replaceable. it's Excel that has no competitor.
 
Apple is an important customer of Intel, but given their marketshare at 12%, they're not Intel's biggest customer. Yes, it would hurt their bottom line, but it wouldn't be a fatal blow

ARM doesn't make CPUs. It's a design house. For a time the 90s the StrongARM was competitive with Intel Desktops.

ARM make mobile chips as the incredibly low power requirements saw it gain rapid growth but they've made server-class designs recently too. Apple actually invested heavily in ARM when it was spun off from Acorn Computers, later selling its stake.

If Apple did embrace ARM, really embrace it, and the was a major brand offering ARM from phones through to Xeon-class products it would really hammer Intel. server farms looking to cut power use could drift towards ARM and if iPad-like products start to take over from the office PC another market goes... and so on.
 
If Apple did embrace ARM, really embrace it, and the was a major brand offering ARM from phones through to Xeon-class products it would really hammer Intel. server farms looking to cut power use could drift towards ARM and if iPad-like products start to take over from the office PC another market goes... and so on.

Their A series chips are ARM based(unless I'm wrong on this), so when I say ARM, I'm referring to apples in house chips.
 
Image

The StrongARM RiscPC. For its era the best computer I have ever owned by a mile.

Was using ARM desktops the whole 1990s.

God that takes me back. Right up until the late 1990s, most UK schools were full of Acorn Archimedes computers. So we in the UK are already used to ARM based desktops in daily life (The A in ARM of course used to stand for Acorn). :D Those machines were fantastic for their time too. Easily outclassed any PC that was in the same room.
 
This whole ARM based Macs thing has been click-bait from the start and now it's just crossing into insane territory. Unless the ARM processors can emulate x86 instruction sets execution like AMD processors there's not going to be a shift to eventual "legacy hardware."

There may be one or two models that switch and even if that happens they'll be another forked version of the OS like iOS and another forked product that's for a specific set of peeled off tasks. Apple is too focused on keeping their developer pool happy and expanding it on the OS X side which is what they should be doing.
 
...If Apple did embrace ARM, really embrace it, and the was a major brand offering ARM from phones through to Xeon-class products it would really hammer Intel. server farms looking to cut power use could drift towards ARM and if iPad-like products start to take over from the office PC another market goes... and so on.

Not really...Apple would only more firmly alienate themselves from general computing pushing lots of developers away and locking themselves to Nvidia as a graphics chip supplier, which they've been reluctant to do for YEARS. Apple has virtually no footprint in the server business so it would have no effect in that industry for Apple to shift to ARM processors even if ARM fabbing goes up. Nvidia and Samsung were the only companies supporting ARM for general purpose computing/servers and they both ran out of that situation with their tails between their legs.
 
Denial and rejection is just the first stage of several most people have to go through with changes like this before they reach acceptance and buy one.

Here are some forum comments in 2005 when the rumors started kicking around of Macs switching to Intel processors from PPC (Look familiar?):

"so much for Apple being better due to its architecture. Now it will be pure eyecandy and a version of Linux."

"Damnit i will never buy apple again.. ever... if this is true i am very sad... and how will i get new software for my computer. who will make outdated stuff... i hate apple... to court i say to court"

"although and i still wouldnt buy another apple.. maybe they will have intel make an all new processor.. but i hate intel and damn.. this really sucks"

"why would apple do this after intel is stealing their design ideas??? mac mini intel mini ahhhh"

"this is BS if this proves to be a legit story i will eat **** and film it with print out of this post strapped to my head. apple has no reason to switch to X86, x86 has been just as stangnent as IBM has been if not more, the only real jump is dual core, and IBM cant be far behind, and with the low clock speed of the pentium D i dont see apple switching to intel."

"Wow like people haven't started THIS a bajillion times Apple-Intel rumors have been around as long as Apple. Come on, you guys. THINK!!!!!!! Alright, so suppose that Apple decides to switch to Intel. Of course, all that software (Photoshop, Illustrator, GRAPHIC DESIGN SOFTWARE, any software really) would have to be rewritten for x86. OS X would run on Intel. Now, in the year or so it would take to rewrite all this software, and change production of the computers and alter them, how many people would buy a PowerPC based computer that will have no software or support in the future? None. Come on people, we know you like to entertain these ideas, but its just not going to happen. I'll eat my hat if it does."

"If Apple switched it would be suicide for the company. No matter how fast an x86 processor is just imagine how slow, slow, slow PPC emulation would be! Have you run VPC lately?"

"Hmmm....is this fact or FUD??? I seriously doubt Apple is going to make a
switch this late in the game.
IBM has done a real good job with
PowerPC and it would be crazy to switch to the x86 architecture
now."

"Last weeks news. This story was all over last week, it's crap. Jobs will never allow the Mac interface to be ported to Intel, period. They are talking with Intel about using their next gen WIFI chipset. MacNN has much better coverage."

"h0ax!
This isn't the first time and the last time Apple is using C|Net for a hoax. Official well known sources who are always right know that Apple is in talk with Intel, but then about new iPod processors and chips for it's Xserve Raid. So this message may go to the trash. Apple would NEVER switch to Intel, because it's very very expensive and they will loose a lot of market share. Also IBM processors are still faster than Intel/AMD dual core chips, but Apple only wants more, because IBM doesn't do what they promise, but plans for the future show that IBM will reach 6 GHz in 2007 and Intel won't be there then. And that's the date Apple's PowerMac should switch to Intel, I don't think so."


And many, many, many more.

http://news.cnet.com/Apple-to-ditch-IBM,-switch-to-Intel-chips/2100-1006_3-5731398.html


Difference here is the Power PC nor the Current Intels are not a RISC Chip.

Nothing would be compatible.

They will not move all their laptops to ARM. Anyone that thinks this is remotely possible is an idiot ( Pointless Ming-Chi Kuo I am looking at you here. )

Anyone that knows anything about the very major differences of ARM vs x64 would know that this wouldn't actually be possible. Also the iOS / OSX differences.
 
...

P.S. I have no idea how you could relate Broadwell's problem with where the fabs located...

I was going off the competence and determination of the manufacturing operations. Asian manufacturers have delivered node after node flawlessly in huge volumes successfully. I would consider their experience as the cutting edge of manufacturing operations. Just watch the Tim Cook interview on why manufacturing in Asia is a necessity.

Intel has bungled Broadwell with delays and delays. I would imagine that getting competent manufacturing operations in the US these days is very hard, this is not the 1950s.
 
From : http://www.theinquirer.net/inquirer...d-arm-chip-architectures-in-project-skybridge
....
There's two kinds of cores on the motherboard, how code is run on each is up to the OS.

Not sure what article you are reading. You are confused. The same article highlights in the next paragraph.

" .. saying that it has licensed the ARMv8 chip architecture and will design its own pin-compatible 64-bit x86 and ARM base system on chip (SoC) processors.. "

The cores are inside the chip package. The chip package pins fit into the same socket (and/or same ball grid array, BGA, if soldered directly to the board ). The commonality here is the same "socket". This enables folks can use the same base motherboard with different packaged cores. That doesn't say diddly squat about multiple sockets filled with heterogenous chip packages.

The heterogeneous cores inside the package are far more likely about the x86 or ARM core and the GPU cores . That what comprises what AMD calls a APU package. Is AMD going to license other folks GPU designs... not likely.


Similarly, Intel has been incrementally moving to make Itanium and high end Xeon E7 use the same chipset/motherboard. That also doesn't mean can mix and match.

What Skybridge will allow is the folks who are in the "build my own server data center" systems to do is standardize on a 1-2 motherboard designs and be able to deploy a wider set of servers on that core standard design by plugging in different CPU packages into different instantiations.

AMD doesn't have a huge footprint in the SoC x86 server market either. So this is a strategic move to allow them to market with two entries trying to "break into" the market with the same infrastructure.


Intel is also doing US no favours by their CPU choices in all their hardware. The Mac Airs are excused for their CPU choice due to power and heat restrictions.

But in the new Mac Mini, and even the lowest end the newer lowest end iMac, intel has decided to use the ULV intel part.

What Apple decides with Intel parts is Apple's decision. The entry iMac and Mac Mini are likely using MBA parts for the same reason the two MBA sub-models are using the exact same standard offering. Higher volume means lower prices so Apple can lower the price and still keep Apple's 30% target margins.

Same reason why Mac Mini has always used high number of Macbook/Macbook Pro parts.

If Apple pulls the MBA 12" 2014 away some that volume pile to move to the Core M then most likely the bundling of MBA 13" , Mac Mini entry , and iMac entry will stay the same while the MBA 12" 2014 price point moves up (at least for a couple design iterations/years ).

The ULV (ultra low voltage) components typically cost more for each watt of performance than the similarly priced Low Voltage (LV) and standard CPU.

Of late Apple has been offseting that by targeting the systems at lower price point to drive volume. Intel needs the volume sales so the discounts likely remove a substantial portion of that price difference. The rest not covered by the volume differences is covered in some combination of lower RAM , smaller SSD (or using HDD in Mini's case) , design kneecaping , and/or older tech ( non hiDPI and/or IPS screens in the current MBA's case ).


this is mostly noticable in latest mac Mini iteration where they opted to use the same intel ULV chip as the Mac Mini at 17w than the previous quad core 25w part, or even the larger faster quade core desktop 85w part. for that same $200, intel could be providing i3/i5 quadcores at 3.0ghz or faster.

Apple could easily provide cheaper products that give better performance than some of their newest ones, but are opting not too, likely in order to maximize profits by reducing the diversity of their internal components and build requirements. [/quote]

The "cheaper CPU and not quite as good CPU" rhetoric is rather weak because AMD has been in the position for a couple of years no and hasn't cracked a major Apple design win bake-off. Apple has very little interest in getting into a "race to the bottom" price war with rest of the classic PC industry.



thank you for the afternoon reading. sounds like I missed what AMD is currently working on (they've been mostly irrelevant in the desktop space for a bit now)

If actually read the material, Skybridge isn't for desktops. Skybridge doesn't bring you back into the loop on AMD's desktop strategy either.

" ... I don't expect we'll see standard socketed desktop boards that are compatible with both ARM and x86 SoCs, but a pin compatible design will have some benefits for embedded, BGA solutions. AMD expects to target embedded and client markets with these designs, not servers. ... "
http://www.anandtech.com/show/7989/...bridge-pincompatible-arm-and-x86-socs-in-2015

I think anandtech is a bit off here. The custom/embedded market is increasing what a decent fraction the server market is. Facebook, Google, MS , etc.. the jumbo big players in server consumption aren't buying servers systems "off the shelf " anymore. They are making their own custom systems .... which is largely what the embedded market is.


Can Apple easily keep a "Contingency Plan B: OS X on ARM" research (big 'R' , little 'd' R&d ) project going by taking AMD ( and/or other) embedded ARM server reference design boards and just porting OS X to that as a lab project? Yes. Does that mean there are ARM Mac's coming any time soon? Nope. Apple kept the Mac OS X on Intel Plan B in the background for years before flipping.

If Intel and AMD stops delivering viable x86 solutions then sure ; Apple might pull the trigger. Intel may fail 3-4 years from now but there plan over next 1-2 is solid. They won't have a process tech issue with the upcoming "tick" . And frankly there is no good reason that all the other fab vendors aren't also going to have major issues when they get into the same process tech range as Intel. It is physics they all are running into .... not "lazy US workers" or "bloated Intel monopoly bureaucracy" .
 
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Not really...Apple would only more firmly alienate themselves from general computing pushing lots of developers away and locking themselves to Nvidia as a graphics chip supplier, which they've been reluctant to do for YEARS. Apple has virtually no footprint in the server business so it would have no effect in that industry for Apple to shift to ARM processors even if ARM fabbing goes up. Nvidia and Samsung were the only companies supporting ARM for general purpose computing/servers and they both ran out of that situation with their tails between their legs.

No, Apple wouldn't be interested in server farm sales but Apple would become a kind of shop window for ARM beyond mobile. A server in a data centre running Linux could just as easily be running on ARM and saving on power.

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God that takes me back. Right up until the late 1990s, most UK schools were full of Acorn Archimedes computers. So we in the UK are already used to ARM based desktops in daily life (The A in ARM of course used to stand for Acorn). :D Those machines were fantastic for their time too. Easily outclassed any PC that was in the same room.

I used Acorns even when it was a bit daft to be using Acorn. I also had a Mac 6500 in the late-90s and and thought it was a load of slow, crappy rubbish compared to a Risc PC.
 
I do, as do many of my coworkers. It is a vital feature that makes a huge difference for me. Your post is ignorant, irrelevent, and incorrect, so it is fortunate that your opinion has no influence on Apple's decision making.

I'm the only person I know who uses Bootcamp. And I don't think I've fired up the windows side of my Mac in over half a year.

Everyone else I know uses a PC at work and a Mac at home, except for a handful of people who only uses Macs (designer types).

I'm sure Apple knows nearly exactly how many folks are using Bootcamp and basically how often. So they will make a measured decision here. Personally, I think the last few rounds of Intel chips have been great. I love the battery life that came about with Haswell. That was the big change for me as I literally had a laptop that was right before Haswell and now have one that incorporates Haswell. I went from 3.5 hours on a charge with the first laptop to 10+.
 
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