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With you there. Got a maxed out (sans storage) 16” mbp for REVIT, looking for a Mx Mac in the future though.
Revit runs better and cooler on my 16" MBP maxed out than it did on an HP Z book.....

I wonder how long that guy lasted with the Razer 13 on his lap :)
 
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The Federal Govt has moved to Open Architecture. Just because Intel may be the CPU of choice in fighters, tanks, weapons systems and space today - means absolutely nothing

What powers the software tomorrow could literally be anyone’s guess. Intel will never be the only choice again. The same can be said for Microsoft. The days of a monopolistic stranglehold are over
 
I don't totally get this strategy either. AMD is the competitor Intel needs to fear, and Apple is still buying their chips.

I suspect Intel's big fear is Windows. Seeing the immediate success of the m1 has to be a huge wake up call for Microsoft. If they werent already serious about Windows on Arm, they will be now. Its not going to be long before the performance gap opens up wider and wider. They will have a huge problem on thier hands if they get left behind.
 
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Most of what I came here to comment on has already been said in one of the messages already posted...

But yeah, agree that this just sounds desperate and pathetic on Intel's part. I mean, look, Intel! Apple went through a huge ordeal to switch TO your products a while back. Everything was ported to the architecture and IBM got kicked to the curb. You didn't see IBM running ads bashing Apple's choice, just like Motorola didn't raise a stink when their older CPUs stopped being used in Macs. Intel simply hasn't been able to produce newer CPUs compelling enough to prevent Apple from designing their own and coming up with something faster.

All the talk of nonsense like touchscreens and games like Rocket League? Nobody I know *ever* selected an Intel processor to make sure they got either of those two things!

It's true that the Mac is sorely lacking in video game offerings. But that's been true for all of its existence, really -- to a slightly greater or lesser extent in different time periods. Biggest problem there is the lack of machines with good enough GPUs though! Intel, in a way, was to BLAME for much of that, since Intel integrated graphics, as found in all Macbook Airs and many other Macs over the years, was too WEAK to run 3D game titles any good!
 
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I’m not sure what point Intel think they’re making about gaming. Yeah, M1 Macs aren’t great for gaming, nor are Intel Macs. Nobody is buying a Mac for gaming. That’s not a win for Intel, though. Many things have been better than Macs for gaming even with Intel:

- Intel x86/x86-64 Windows PCs.
- AMD x86/x86-64 Windows PCs.
- ARM-based consoles from Nintendo (3DS, Switch) and Sony (PS Vita).
- AMD x86-64 consoles from Microsoft (Xbox One/S/X, Xbox Series S/X) and Sony (PS4/PS4 Pro, PS5).
- PowerPC-based consoles from Nintendo (Wii, Wii U), Microsoft (Xbox 360), and Sony (PS3).

It’s not so much about who makes the CPUs or SoCs, or often about how fast the chip is; it’s about how much the platform holder gives a damn about gaming, and how well the system is supported by game developers. It’s interesting that no major games console since… I think the original Xbox… has used Intel. Why? Likely the same reasons Apple is making its own chips: power efficiency, thermals, cost, customisation.

The other points are also confusing. Touchscreens? Scientists? Maybe instead of tweeting they should focus on making better products.
 
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So you’re saying if we exclude those devices Apple makes that use a keyboard, touch and a stylus then they don’t make any, then fair enough 😂😂

Just like Intel, you’re picking an argument that doesn’t stack up.
The ad literally says "it's not a Mac". iPad is not a Mac and difference goes way beyond the name.
 
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M1 Macs are going to be a hard sell to Big Corporations with No Bootcamp or dual boot Windows/macOS.
Not to mention Lack of upgrading and probably Tuff to repair.
What you buy at time of sale on an M1 Mac your stuck with.

But of course the Die Hard Apple Fan boys don't or refuse to think of this.

I have worked in IT for Big Corporations.

I know how they feel about Windows, backwards compatibility, cost of ownership and easy of repairs.

I've worked in IT for big corporations too and I'm at a loss to understand what special insight that gives you into Apple's market strategies.

Given your experience, I assume you realize that Apple stopped playing to the corporate IT departments ages ago. So all the Windows backward-compatibility stuff is irrelevant to Mac users. Why exactly do you think that matters?

You may want to note that the first three sentences you posted are almost exactly the same criticisms that were made of iPhone, iPad and Macs over the last 10 years. And yet, Apple has thrived. People (generally speaking here) don't care about Boot Camp. They don't care about dual booting. They don't care about upgrading.

People have shown time and time again that they want something that does what it's advertised to do without a lot of hassle, without becoming a weekend hobby or a constant fixit project.

That's who Apple is playing to with the M1 and the current Macs, and that strategy has played out very well for them in other markets. I'm not sure what fan boys have to do with that fact.
 
If you remain stagnant for the past 10 years, you're on a PC.

Go Mac.

Depends what you want. For my mobile laptop needs I go with the Mac. But I also game a lot and the PC is superior in almost every way. The M1 is a great machine.

But RIP intel. I’m in the Ryzen camp now. It’s tacky the way intel is handling this thing.

As far as corporations. They still rely on Windows. I work for a large gaming company and the macs that are deployed are usually to the marketing and web teams. Coders and production are firmly entrenched in the PC world.

Like I said I use both. Brand agnostic and use different tools for specific jobs.
 
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I bought a maxed out 16" MacBook Pro early 2020 when changing jobs. It's a great machine but it pisses me off that the fan goes off even when doing simple tasks and it gets insanely hot. Bought a M1 Air for my wife now and have to admit I'm totally jealous. As soon as the new Pros will be out (16 cores? Insane!) I'll definitely switch for a new one.

Intel has a point though with regards to touch-screen and laptop/tablet combined use. Now that the Mac has the same hardware platform as the iPad (and is technically able to run iOS apps) I really would love to see touchscreens and pen capabilities. I use the pen often on the iPad to sketch, I like the tablet form factor to read, browse, scroll, etc. While the touchpad is great on Macs, it's still not entirely the same. At home it's not an issue as I simply own both, but when I'm commuting it's a different story. Just don't want to bother taking two devices with me. And the prime device will *always* be the Mac. So reading or doing a quick sketch is cumbersome.

The question is of course how to do it, being able to flip the screen certainly makes it less stable and is less aesthetic. Could open up new workflows though - drawing, sketching, commenting files (did that a lot when still owning a surface from my former company).

But regardless of whether there is a touchscreen on a Mac anytime soon - I'll definitely buy the new Pro as soon as it's out. Please just keep the 64GB RAM Option!
 
Depends what you want. For my mobile laptop needs I go with the Mac. But I also game a lot and the PC is superior in almost every way. The M1 is a great machine.

But RIP intel. I’m in the Ryzen camp now. It’s tacky the way intel is handling this thing.

As far as corporations. They still rely on Windows. I work for a large gaming company and the macs that are deployed are usually to the marketing and web teams. Coders and production are firmly entrenched in the PC world.

Like I said I use both. Brand agnostic and use different tools for specific jobs.

Yeah I tend to agree and am OS agnostic [although prefer MacOS]

Mobile - mac wins hands down.

Desktop - PC [Ryzen] for me right now as it is super productive and fast for a reasonable price. If Apple launch a Mac mini pro / Mac pro mini I will be giving it a hard look as I would prefer to be all mac. But there are definitely advantages in PC desktops, as I do a lot of 3D and GPU based visualisation.
To get me off this PC, Apple need some killer GPU solutions.
 
I bought a maxed out 16" MacBook Pro early 2020 when changing jobs. It's a great machine but it pisses me off that the fan goes off even when doing simple tasks and it gets insanely hot. Bought a M1 Air for my wife now and have to admit I'm totally jealous. As soon as the new Pros will be out (16 cores? Insane!) I'll definitely switch for a new one.

Intel has a point though with regards to touch-screen and laptop/tablet combined use. Now that the Mac has the same hardware platform as the iPad (and is technically able to run iOS apps) I really would love to see touchscreens and pen capabilities. I use the pen often on the iPad to sketch, I like the tablet form factor to read, browse, scroll, etc. While the touchpad is great on Macs, it's still not entirely the same. At home it's not an issue as I simply own both, but when I'm commuting it's a different story. Just don't want to bother taking two devices with me. And the prime device will *always* be the Mac. So reading or doing a quick sketch is cumbersome.

The question is of course how to do it, being able to flip the screen certainly makes it less stable and is less aesthetic. Could open up new workflows though - drawing, sketching, commenting files (did that a lot when still owning a surface from my former company).

But regardless of whether there is a touchscreen on a Mac anytime soon - I'll definitely buy the new Pro as soon as it's out. Please just keep the 64GB RAM Option!
I will be a day 1 maxed out 14"MBP buyer. Hope its coming soon !
 
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I've worked in IT for big corporations too and I'm at a loss to understand what special insight that gives you into Apple's market strategies.

Given your experience, I assume you realize that Apple stopped playing to the corporate IT departments ages ago. So all the Windows backward-compatibility stuff is irrelevant to Mac users. Why exactly do you think that matters?

You may want to note that the first three sentences you posted are almost exactly the same criticisms that were made of iPhone, iPad and Macs over the last 10 years. And yet, Apple has thrived. People (generally speaking here) don't care about Boot Camp. They don't care about dual booting. They don't care about upgrading.

People have shown time and time again that they want something that does what it's advertised to do without a lot of hassle, without becoming a weekend hobby or a constant fixit project.

That's who Apple is playing to with the M1 and the current Macs, and that strategy has played out very well for them in other markets. I'm not sure what fan boys have to do with that fact.
Big corporation is being completely in the pockets of Microsoft. Scary actually. Window nerds at the IT department combined with top management knowing nothing about IT ends up pretty bad for those doing the actual job in the organisation.

Lock downs of computers for "security" reasons makes them not much better than a Microsoft world viewer with the occasional web based interface to databases.

Do you really bother to repair anything costing 500 USD (Typical office machine)? Upgrades, yeah right, after three years you buy a new computer because the economic value is 0 according to the economy department. What a waste.
 
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In my college advertising courses, it was stressed that comparative advertising should be used by the upstart #2 brand, not the market leader. The reason is, comparative advertising legitimizes the #2 brand, makes it seem an equal to #1. Burger seller #1 McDonald's doesn't compare itself to #2 Burger King. Soda brand #1 Coke doesn't compare itself to #2 Pepsi. I'm not sure this ad campaign will work the way Intel intends it. It makes Intel look scared of something.

HOWEVER, I would kinda like a touchscreen Mac, and if Microsoft and Intel keep harping on Mac's lack of a touchscreen, Apple will undoubtedly add a touchscreen at some point. So I'm good with this campaign.
 
Looks obviously desperate, but particularly spiteful when you think that a large number of Macs are still running Intel.

Most people won’t care what the processor in the computer is so long as they can run their apps quickly and for a long time, so it seems especially curious that they are effectively marketing PCs in these ads in general. A market where AMD are making big gains, especially since AMD based machines are cheaper than their Intel equivalents.

There are two ways of winning - by beating the competition or by your competition losing. Looks like Intel are trying for the latter as it seems they’ve already decided they can’t beat Apple.

sad to see...
 
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The ad literally says "it's not a Mac". iPad is not a Mac and difference goes way beyond the name.
That’s pathetic. Point is, Apple make a device that does all those things that Intel say they don’t. To bring it down to a single line of products is naff.

You know they’re in trouble when X86 programming runs better on M1 than on the architecture it was made for.
 
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its understandable, just imagine you're biggest customer stop buying you and start their own.
what every Intel do, they are OUT!
 
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