How was this even OK’d? Was there really no one in the chain willing to point out how desperate this makes them come off?
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Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings
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Intel are at risk of being overtaken in multiple angles from not only Apple moving to their own silicon away from Intel, NVIDIA providing compelling compute alternatives, AMD beating down their down and having to outsource to TSMC for fabrication of their chips whilst struggling with their own processes. Intel have missed many of their own roadmap targets over the last few years and lost much of the impressive lead they used to have. They're not down and out by any stretch of the imagination but they're at a junction point.
The tweet says "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device" which is what draws many to counter with the iPad offers all of those capabilities in a single device. Intel's claim
Most corporations I've worked with didn't upgrade their computers and generally had an enterprise support contract with their preferred vendor who dealt with machines that failed. AppleCare Enterprise is a pretty solid version with an even better experience than the general AppleCare experience with the added advantage of Apple's retail network of stores as well for first party support and even support for the AASP network as well. Apple's device management framework means that the device is tied to your corporation and even if someone attempts to wipe it, when MacOS comes back up on it again it will reach back to Apple and configure itself based on how the enterprise wants it. The M1 Macs actually provide even more ability to lock down the device which is an advantage for a corporate IT shop.
Right because the only reason Apple doesn't have a touch screen is because the use the M1 chip.
Talk about stooping low. That's like the "Hi I'm a Mac and I'm a PC" advertisements but desperate and lame.
This seems awkward considering apple is still currently a customer of Intel having not fully transitioned away, especially if the rumors of a refreshed Intel Mac Pro are true. They're essentially advertising against one of the their customers and for a long time a decentish chunk of their revenue.
This article is an interesting read.
Why Apple Should Extend an Arm to Intel – Tech.pinions
techpinions.com
Basically, the problem seems to be that Intel’s addressable market is shrinking year after year, in part due to slow refresh cycles amongst PCs. Intel is making money not so much because they are selling more chips, but because they are spending less on R&D.
And now they have lost Apple as a customer.
It doesn’t take a genius to see how this poses a problem for Intel in the long run. How long do you think Intel can keep pushing the same incremental updates to their designs and expect people to keep buying them when Macs continues to leapfrog them in performance and (soon) price?
A professional Photoshop user would never touch a screen to look through thumbnails.
You can buy an Intel compute stick for that "10% Windows" workflow.... or rent an Intel computer from AWS.
I’m hinting a series of political events. This is not PRSI so I don’t want to mention it.
>"Only a PC offers tablet mode, touch screen and stylus capabilities in a single device,"
Soooo... a tablet then? How does an iPad not offer tablet mode, touch screen and stylus capabilities?!
Soooo... a tablet then? How does an iPad not offer tablet mode, touch screen and stylus capabilities?!
You know when your a company that attacks your competitors in ads, its A tacit acknowledgment your business is in trouble.
It’s an impressive developmen. Man 20 hr battery life s unreal but the performance to boot, wish I could have waited and delayed buying my 16 inch.
If your computer is generating more heat than your central heating, you’re not on a Mac. Go PC?!
There is one area that is lacking on the Mac and it’s the touchscreen function. Once this is implemented properly it will be the most complete experience.
I would say they are falling behind in tech , they have fierce competition coming from once partners (see Apple , Microsoft rumored to be soon a CPU maker , Amazon) , new competition is coming in Qualcomm after buying Nuvia and Nvidia after buying ARM , TSMC basically won the race for the foreseeable future , in X86 AMD are murdering them in design.
Now , can they still get it together and leapfrom everyone ? sure , but they lost a TON of their best engineers to all of those companies due to subpar pay as they were basically the biggest game in town for a long time , and as they are not the clear leaders anymore with bigger companies coming to play in their backyard , they wont be getting those 60% margines anymore , prices will go down (good for us!) if they want to stay competitive as they are not #1 in the tech side to command the high prices.
Thats my take on that.
thats interesting
one is comparing a brand new processor against 2-years old processors
the other compares os-features, not explaining the advantages of thunderbolt-4 and m.2 pcie-4
one is comparing a brand new processor against 2-years old processors
the other compares os-features, not explaining the advantages of thunderbolt-4 and m.2 pcie-4
This reminds me when Blackberry made fun of the iPhone. Intel must be really terrified, since ARM-based Apple Silicon trounces Intel x86. Both Intel and AMD should move to ARM. There is no other way.
This ad doesn't seem to be much effective. Go read the comments on the initial tweet.
You will see a new Mac Pro in WWDC 2022, half the size of the current one and more powerful.
No Mac has a touch screen, this is true. But this has nothing to do with intel/ARM and personnally, I don't see the appeal of a touch screen on a device that has a keyboard and trackpad. The only use cases I see are: drawing and handwriting on screen, which I never do.
For every other interaction, you're better off with a trackpad.
For every other interaction, you're better off with a trackpad.
This is clearly bordering on desperation, they’ve sunk to their lowest with these cheap rants😗.
As an Oregonian, that leaves me with a feeling of foreboding…
Try Parallels. I’ve got it on my old MacBook Air and just ordered a new M1. Early reports on Parallels on M1 are positive - still an early version though.