Except that isn't all that smart. Currently Apple still sells Intel chips in most of its lineup and will sell some for at least the next year and a half. If someone is going to buy the best performing PC, that has the features highlighted here, they'll look for AMD first. The PC ecosystem also includes other ARM chips made by Qualcomm. Both are a much bigger threat than Apple's transition to its own chips. Especially the latter. Apple will probably gain marketshare from the M1, but it isn't an existential threat. Qualcomm, Microsoft, Amazon, Nvidia, (ARM in general) are, even more so than AMD.
Truthfully the smart thing would be to go after Qualcomm PCs (though not the Surface X) and note its deficiencies compared to x86 and the M1 (at least before the Nuvia acquisition pays off and/or Qualcomm releases an SQ3 with X1s). Keep OEMs in the x86 fold relative to ARM is important. I mean okay maybe if you stretch this logic, then one could conjure a way their actual strategy is helpful: that since AMD is selling every chip it can make anyway, advertising that helps them doesn't actually help them so Intel is still the primary beneficiary of propping up (x86) PCs. But it would be hilarious if AMD responded to these tweets with a "yup and if you want the best PC, buy AMD".
Apple has cachet and losing them as a customer must hurt (at least image wise and somewhat financially) and I don't know what happened between the executives of each company, but between this and the silly benchmarks they released and their incoming CEO's comments, Intel do seem to be taking Apple leaving them personally. Not to say that Apple never takes things personally either, they do, they absolutely do, but this seems odd as the rumors that Apple could and might do this have been circulating for years and Apple is slowly transitioning not making a clean break. Given Intel's engineering troubles and Apple's progress with the A-series chips, it's not like this should've come as a huge shock.
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