Intel's Latest PC vs. Mac Ad Involves a 'Social Experiment' With Apple Fans

[code-m]

Well it seems this is the most recent joke “advertising” from intel marketing team. Intel makes CPU and NUC, I don’t remember them making tablets or laptops or even an OS. Windows on the other hand makes an OS and hardware. Am I missing something.

Is it a gimmick to include a touch screen on a laptop, dunno maybe some apps may benefit and I know some elderly people get confused between iPad and Mac by touching the screen but it’s an initial mistake that is corrected no harm done just one of those oops moments. Most of my laptop converting tablet friends usually use the keyboard and mouse and initially showed me the touchscreen capabilities but in daily use they hardly use it as only a few elements provide an advantage.

Upgrading RAM, that would be nice but since I have owned laptops and desktops for over 25+ years I have only done this a few times on my iMac and Pismo MacBook Pro, then again at that stage of my life I was on a financial budget. Now I usually get what I believe will fit my requirements for 3-5 years or just upgrade the entire machine with a trade-in.

No mention of upgrading storage, did I miss something intel. Would be nice again but I have cloud storage and external drives including a NAS. I usually do the same with storage as I do RAM.

OS I much prefer Mac, gaming is on my Nvidia Shield, then again there is cloud gaming but I prefer the Shield experience.

Tablet I have both an iOS and Android, prefer iOS as its more polished but with iPadOS 15 it’s not looking like it’s getting much attention from Apple.

Most of these OEMs will not support their hardware past 1-2 year, three if you are lucky. Warranty and repair yeah forget it. I know people who have had MacBookPro for close to a decade with no problems and macOS updates along the way.

I guess the saying “you get what you pay for” holds true in my anecdotal experience.

M1 MBA upgraded from a 2017 intel MBA, the M1 is by far my favourite laptop of them all.

 

[Moonlight]

The problem with the comments is all the hardcore haters are hating cause they got just as surprised as the test subjects in the video. PC laptops are not as far behind (if at all?) as some Macrumor users want you to believe.

Hahaha, that's cute. We know full well this 3 in 1 trash is out there.

 

[Dejesus]

This is hot. Litteraly

Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration.

The video starts out by saying that many Apple fans only care about Apple products, and Intel attempts to change that viewpoint. The supposed Apple fans are ushered into a room that looks similar to an Apple Store, creating the impression that they are being shown new Apple products, but the devices are actually PCs powered by Intel processors.

According to Intel's Ryan Shrout, the ad features each participant's "real" reactions instead of scripted ones. "It's surprising to see how many people that utilize tech still don't know the capabilities of the PC," he said in a tweet.

The ad is part of Intel's #GoPC marketing campaign that it launched last year after Apple started transitioning to custom Apple Silicon chips in Macs. Intel even recruited former "I'm a Mac" actor Justin Long for some of the ads.

Article Link: Intel's Latest PC vs. Mac Ad Involves a 'Social Experiment' With Apple Fans

 

[Unregistered 4U]

The game thing is why I recently left, Apple crushed every 32-bit game I had for their vain M1 iron grip control, and then I discovered with my new PC I can actually add a second SSD? I can add more RAM? I can change out the battery? Like, this stuff is okay and under warranty? Seriously? Wow was I in lala land a bit too long.

Wait, were YOU like the people in this ad that, ONLY with the purchase of a new PC, did you realize things like adding a second SSD, more RAM, changing the battery were possible and has been possible on PC’s all this time? I’ve been using Macs and have liked them for awhile, but I’ve always known about PC’s and have helped folks upgrade theirs (wading through different memory options can be challenging for the uninitiated).

 

[Duane Martin]

And, they’re not necessarily Windows or Intel fans (because Macs HAD Intel), they just hate Apple.

The real question is why are these same people all on MacRumours? Go check out the comments about the new implementation of Safari tabs. Apparently it is the end of Apple... again!

 

[4jasontv]

I mean they are right about everything. The majority of Apple users being under a spell without the self-awareness they are in fact so. Yes, correct. Macs don't run 98% of games available for Windows (and Linux). Yes, that's painfully correct too. Macs more and more are locked down devices that's can't be upgraded (it's fine, just keep buying new ones). Yes, that's true. Macs are a rather basic clamshell design without much else going on there (it's fine, just buy an iPad too). Yeah, that's about right.

The game thing is why I recently left, Apple crushed every 32-bit game I had for their vain M1 iron grip control, and then I discovered with my new PC I can actually add a second SSD? I can add more RAM? I can change out the battery? Like, this stuff is okay and under warranty? Seriously? Wow was I in lala land a bit too long.

And everything runs like butter on a 3060! No more of this choking on a Radeon Pro and fussing desperately to reduce resolution and settings nonsense. No more thermal nightmares needing to point a fan at my MacBook Pro to keep it from throttling. God, it's been a relief, it really really has.

I kept expecting you to point out that you can run discord on an Xbox. Apple doesn't care about games on a Mac. Well... I can't play games on my Kindle either. That doesn't mean the Kindle isn't the best eReader, or Mac the best computer. It means it's not as good of a swiss army knife. As someone lucky enough to have access to a 5950X (RTX 3800/128GB/4 TB m.2, 18TB SSD), a MBP, and some iPads and other tech that I can confidently tell you I write more on my iPad 12.9, read more on my iPad Mini, and organize workloads on my MBP.

The #1 reason I still use Apple for productivity is third-party support. Windows has more options, but Apple has the best.

But no doubt, the PC is the only device that really gets the most out of my 49" Oddysey G9.

 

[eMacKilla]

I work in advertising so I know how these spots are made. The reactions are real but they cherry picked people who don't know anything about the apple products they use. I'd be surprised if any of these people actually have more than an iPhone. Also, the stuff being shown isn't necessarily getting the reactions shown. They probably have 1-2 hours of footage per person.

Any real apple fan would instantly nope out of these when they saw the CPU/laptop video. They would know it's a PC.

 

[fgladu]

I like this ad because it is a great reminder of what we should be able to do with such high priced devices and machines. I have a MacBook that feels severely handicapped and can only use it for browsing and coding. YouTube and twitch videos are causing my fans to go nuts while using big sur.

Intel... My MacBook Air M1 does all of that without a fan and getting hot, CPU never went up to more than 45% since I got it! My son's MacBook Air 2020 (i5) on the other hand, struggles, with fan at maximum just playing Hearthstone... I wasn't sure Apple Silicon would deliver, but it does!

 

[Adithya007]

hohoho welcome to cringe city

 

[jz0309]

Intel is losing marketshare, for one they lost the Apple biz, second, AMD has been taking it in laptops AND server, third, Google will be doing their own chips to power Chromebook ... so, are they desperate? yes. Does it show? yes.

 

[ElectricPotato]

Is anyone in charge at Intel? In what universe would anyone choose to watch this, much less be influenced by it? Make great products, advertise strengths of the products... oooh. Carry on. 🤷‍♂️

 

[Duane Martin]

but I’ve always known about PC’s and have helped folks upgrade theirs (wading through different memory options can be challenging for the uninitiated).

Don't even get me started on GPU drivers on the Windows side where different software requires different driver versions and updating a driver can break the software (I'm looking at you, Adobe). I recently started teaching what I do, editing film and television, and the college requires students to supply their own computers. The amount of time I spend troubleshooting Windows' issues is crazy.

Now that would be a great commercial for Apple.

 

[sherwinzadeh]

Two 4K screens? And here I am wishing my MacBook Pro didn't have a Touch Bar.

 

[Unregistered 4U]

The real question is why are these same people all on MacRumours? Go check out the comments about the new presentation of Safari tabs. Apparently it is the end of Apple... again!

It’s like I said, Steve Jobs must have kicked a LOOOOOOOOT of puppies in his time. These folks will NEVER let that slide. They’re going to get revenge for what he did to little Mark Ruffruffo.

 

[PS8409]

99.5% of Apple customers couldn’t care less who’s CPU is inside their Mac. (and 50% probably don’t even know what a CPU is).
Sorry but intel has really lost the plot.

I beg to differ. I bought the M1 MacBook Air due to the CPU being an Apple silicone. My wife still uses her MacBook Pro with intel 2019 version. She can’t tell the difference. But I can when my legs aren’t needing a blanket over them to keep the Mac from burning them. Or when things run super smooth vs slow and sluggish

 

[Psychicbob]

Intel should change their logo to green. Envy green

 

[2Grim]

hmmm... I guess it´s nice for the Intel-subscribers... all 527k of them...

 

[bradman83]

To be fair, there is also anti-fanboy-ism as well. A lot of people would not touch apple products.

Absolutely! Windows, Linux, and Android all have their own fanboys who are just as adamant they’ve got it right.

 

[UncleMac]

Out in the world, a lot of folks are like… wait, I didn’t know about this Apple company I saw in that Intel commercial.

Yeah… people that knows about Intel but never heard about Apple that’s in the market for a computer….

 

[jonatron]

I like this ad because it is a great reminder of what we should be able to do with such high priced devices and machines. I have a MacBook that feels severely handicapped and can only use it for browsing and coding. YouTube and twitch videos are causing my fans to go nuts while using big sur.

The irony being that you are only having those issues because of the Intel chip inside the Apple laptop you have. 😂
Time to get yourself an Apple Silicon Mac and enjoy the no fan experience. I don’t think I have actually the heard the fan on my M1 MacBook Pro turn on in the 6 months I have had it!

 

[B4U]

If Apple can keep iTunes on macOS though.
It is a bloody hell to try managing how the apps are placed on an iOS device unless I am using Configurator 2.

 

[2Grim]

How heavy is that laptop/tablet-combo, again?

 

[nvmls]

Intel, I know you make hardware, but look at Apple's current software quality.. never been easier.. you're welcome.

 

[blazerunner]

The one valid argument you could make against Apple is that it's GPUs and selection of games is TRASH.

Intel will make a comeback though, that's almost guaranteed.

 

[Unregistered 4U]

Intel is losing marketshare, for one they lost the Apple biz, second, AMD has been taking it in laptops AND server, third, Google will be doing their own chips to power Chromebook ... so, are they desperate? yes. Does it show? yes.

So… AMD is eating Intel’s lunch and, if they can maintain a decent level of production, could cave in Intel’s high end market. Their response is to go after a teeny tiny part of the market that can’t possibly replace those high end dollars? Orr, maybe shore up their low end to keep more folks from going “to the other side”?

“See, those users want to use what you ALREADY have, so you don’t want that MacBook as much now, huh?”

The advertising HAS a purpose, on it’s surface I “get” it, but on the surface they’re going after “Apple fans”. Even if they were to take 50% of the Apple fan market overnight… that’s just not a lot of dollars compared to the number of PC’s sold every year. Is that tiny market worth the money? Maybe? I mean, maybe they’d be buying higher end… no, it still doesn’t add up.