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Intel has too many battles to fight. Production woes, ridiculous power consumption and thermals in current product lines, Adler Lake will very likely require a new version of Windows to perform properly (needs a big.LITTLE scheduler), AMD is doing great these days, and Apple doesn't want them.
 
Yeah… people that knows about Intel but never heard about Apple that’s in the market for a computer….
This video really doesn’t make any kind of sense no matter how you slice it. And the more I consider it, the more I’m comfortable saying I have no idea what Intel’s going after here :D
 
I mean, the commercial might be cringe, but compared to some of the computers in the AD, the MacBook Pro looks super outdated.
 
99.5% of Apple customers couldn’t care less who’s CPU is inside their Mac. (and 50% probably don’t even know what a CPU is).
Sorry but intel has really lost the plot.
>and 50% probably don't even know what a CPU is

LOL this is such a sad fact. They're catering to the wrong audience. A lot of Mac consumers could care less about the actual statistics behind the tech so this is pointless.
 
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Remember when Apple used to do the “Hey I’m a Mac..” ads?

We have come full circle.
 
I'm all for upgradeability/repairability of devices. Would love it if Apple made that easier, but full-sized foldable/touch screen laptops are a bit of a novelty for real use. I wouldn't say no to a 12-inch folding iPad/MacBook hybrid though.
 
Intel, start crying against Microsoft too, windows ARM is coming and in a few years will be the only pretty girl of daddy. Get ready to have the intel version depreciated in the years to come.

servers runners know it, we know it, mu dog knows it.

correction: x86 version will be depreciated, Intel could go to ARM too...
 
I don’t get the whole ”pick only one” mentality. I use a Mac for work, an iPhone for organising and communication, an iPad for reading and media consumption while in bed, but I also use a PC for my home office/gaming and another PC for my home theatre pc setup.

There are times when one frustrates me more than the other, but that changes back and forth. I hate how upgrading to a new OS version on a Mac terrifies me every time since the last 3 upgrades have cost me days of work to get things running like I want them (if even possible at all). For a while Windows updates caused me to lose all my windows configurations when updating, but that seems to have stopped. Anyways, currently not one system satisfies all of my desires from it, and I don’t really buy into the idea that one is less problem prone than another either.
 
10 years ago the delta between the 2 platforms was cavernous, but today (for most users) it is negligible at best. Depending on one's needs a PC running a variant of Windows might still be their only option (e.g. my son in Uni taking EE requires the use of a PC as the majority of the apps to do his homework etc are NOT available on MacOS). For my VERY disabled mother there is NO MacOS or iOS platform device that works with the apps she needs to work with on a daily basis; they are windows only. All that said, I like the holistic approach that I have bought into for our household, more-often than not our needs are fulfilled by Apple's ecosystem.
 
So… AMD is eating Intel’s lunch and, if they can maintain a decent level of production, could cave in Intel’s high end market. Their response is to go after a teeny tiny part of the market that can’t possibly replace those high end dollars? Orr, maybe shore up their low end to keep more folks from going “to the other side”?

“See, those users want to use what you ALREADY have, so you don’t want that MacBook as much now, huh?”

The advertising HAS a purpose, on it’s surface I “get” it, but on the surface they’re going after “Apple fans”. Even if they were to take 50% of the Apple fan market overnight… that’s just not a lot of dollars compared to the number of PC’s sold every year. Is that tiny market worth the money? Maybe? I mean, maybe they’d be buying higher end… no, it still doesn’t add up.
Intel had a disappointing Q2 and a disappointing Q3 forecast, everyone in the market says that the covid-related increase of PCs/laptops is coming to an end, RAM and NAND prices are on the downfall, all an indication that PC sales will be going downwards. Every gain they can make it going to help them making numbers look better for Wall Street.
They will be lowering prices to fend off AMD, they have done that historically quite a few times, so they want to "minimize" the Apple biz losses ... so WHAT is the purpose of this ad?
 
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Wow, Intel is really worried about their future. ARM seems to be the future of chips and Intel might become a company of the past. It also makes me wonder what Apple has up its sleeve for the next iteration of Apple Silicon. What does Intel know that we don’t? Is Apple about to leapfrog Intel? I guess we’ll see.
 
That last Windows PC I ever purchased (in 2014) was a Sony laptop that featured multiple software and hardware malfunctions from the day I brought it home. When I sought answers, Sony blamed Microsoft for the laptop's issues ("it's the operating system's fault; you need to call Windows for tech support"), while Microsoft told me "this is clearly a hardware problem, and you need to call Sony." I finally returned the laptop to the Sony retail store, where the sales rep became agitated and threatened to charge me a re-stocking fee.

After having grown up on MSFT and Windows, I finally said **** it and switched to Mac. No regrets (so far, anyway)!
 
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this is very cringey. they play it off like people have never seen a PC before.
This is the part that really tested my suspension of disbelief. Assuming these were real people and not actors (and frankly I think they were actors) but if they were real people, what the hell planet have they been living on?
 
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How heavy is that laptop/tablet-combo, again?
It should weigh as much as it would if it were just a laptop. Making the hinge able to open up a full 360 would not be the thing that adds the weight. It would certainly be heavier than an iPad id that's the comparison you're going for.

I say as one who has a Lenovo Yoga and who never uses it in "tablet mode."
 
They open it, start it and try to search something and windows finds not what you want. You close it and open up the macbook, that really works.
 
I don’t get the whole ”pick only one” mentality. I use a Mac for work, an iPhone for organising and communication, an iPad for reading and media consumption while in bed, but I also use a PC for my home office/gaming and another PC for my home theatre pc setup.
Consumers generally buy into one system and stick with it. Because so many people used PCs at their work they went ahead and bought PCs for home, also. That’s one of the main ways that people chose their platform. I own a PC a Mac and a Linux machine, but I’m an oddity in the mainstream computer market. Most people today still own an iPhone and a PC, and maybe an iPad, and that’s about it.
 
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