Been at the apple store an hour already. This cost me business today, this prevented me from communicating with my child's daycare, this prevented me from trading stocks, this prevented me from transferring money, this prevented me from responding to important emails, Apple needs to remember there are real world people dependent on these phones. Not to mention the medical apps doctors and patients use to track medications etc. This isn't just someone sitting at home in front of an iMac who runs into an issue updating. This is people without a macbook or iMac, at work, in the field, on a plane, wherever they are, and it's a major problem.